In a world where a viral clip can crown an overnight star, influence and the appearance of influence are not the same thing. Brant sits down with Rob Lowe to unpack how fame, brand equity, and business value actually intersect. From teen-idol mania to multi-decade relevance, Rob explains why durability comes from the work, product, delivery, and discipline, not the cult of personality. You will hear why some celebrity deals never move the needle, how to diligence star partners, and what metrics matter when marketing in the age of social.
The Idea
Attention is abundant, true influence is scarce, treat celebrity like a channel, validate conversion, not clout.
The Person
Rob Lowe, actor, producer, author, navigated multiple chapters of fame by prioritizing craft, consistency, and smart choices over hype.
The Opportunities
Align with talent who deliver product and hustle, not just reach.
Structure deals around outcomes, sales, trials, signups, not vanity metrics.
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