What do you want to do before you die? Ben Nemtin has spent his life answering that question—not just for himself, but for millions of others. In this episode of IPO with Brant Pinvidic, Ben shares the story of how a simple bucket list with friends turned into The Buried Life, a global movement that inspires people to dream bigger, live with intention, and help others along the way. From overcoming anxiety and depression to crossing off once-impossible goals, Ben reveals how writing down your dreams, finding accountability, and pushing through fear can transform not only your own life, but the lives of those around you.
All content for IPO with Brant Pinvidic is the property of IPO with Brant Pinvidic and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What do you want to do before you die? Ben Nemtin has spent his life answering that question—not just for himself, but for millions of others. In this episode of IPO with Brant Pinvidic, Ben shares the story of how a simple bucket list with friends turned into The Buried Life, a global movement that inspires people to dream bigger, live with intention, and help others along the way. From overcoming anxiety and depression to crossing off once-impossible goals, Ben reveals how writing down your dreams, finding accountability, and pushing through fear can transform not only your own life, but the lives of those around you.
Rob Lowe: Influence vs. Popularity — What Hollywood Gets Right (and Wrong) About Building a Business
IPO with Brant Pinvidic
49 minutes
2 months ago
Rob Lowe: Influence vs. Popularity — What Hollywood Gets Right (and Wrong) About Building a Business
In a world where a viral clip can crown an overnight star, influence and the appearance of influence are not the same thing. Brant sits down with Rob Lowe to unpack how fame, brand equity, and business value actually intersect. From teen-idol mania to multi-decade relevance, Rob explains why durability comes from the work, product, delivery, and discipline, not the cult of personality. You will hear why some celebrity deals never move the needle, how to diligence star partners, and what metrics matter when marketing in the age of social.
The Idea
Attention is abundant, true influence is scarce, treat celebrity like a channel, validate conversion, not clout.
The Person
Rob Lowe, actor, producer, author, navigated multiple chapters of fame by prioritizing craft, consistency, and smart choices over hype.
The Opportunities
Align with talent who deliver product and hustle, not just reach.
Structure deals around outcomes, sales, trials, signups, not vanity metrics.
Build brand platform
IPO with Brant Pinvidic
What do you want to do before you die? Ben Nemtin has spent his life answering that question—not just for himself, but for millions of others. In this episode of IPO with Brant Pinvidic, Ben shares the story of how a simple bucket list with friends turned into The Buried Life, a global movement that inspires people to dream bigger, live with intention, and help others along the way. From overcoming anxiety and depression to crossing off once-impossible goals, Ben reveals how writing down your dreams, finding accountability, and pushing through fear can transform not only your own life, but the lives of those around you.
