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Innovative Minds with Mel Francis
Mellonie Francis
58 episodes
4 months ago

I speak to Linkedin Experts and Business Leaders to unveil their marketing & business strategies to help you grow your business. Hit +follow if you enjoy my podcast, so you can be notified when I drop my next episode.


Hosted on Acast. See acast.com/privacy for more information.

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All content for Innovative Minds with Mel Francis is the property of Mellonie Francis and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

I speak to Linkedin Experts and Business Leaders to unveil their marketing & business strategies to help you grow your business. Hit +follow if you enjoy my podcast, so you can be notified when I drop my next episode.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Technology,
Business
Episodes (20/58)
Innovative Minds with Mel Francis
How To Build A Multi-Channel Personal Brand with Daniel Kading

Daniel was an overworked manufacturing worker who turned his life around 360-degree after his daughter was born.


Today he’s a Top Voice on LinkedIn running his own marketing agency called Ghostright.


We dive deep into his best practices, mindset, networking strategies, and his experiences while he scales his voice into a multi-channel brand.


Dan’s someone who’s been building for nearly half a decade, slowly growing his audience and his network.


His insights are not only key for scaling a brand sustainably over the long-term, but also for things to look out for if you’re someone who’s in the early stages of building your own brand.


We’ve been friends for a long time and his journey has been inspiring. I’m so grateful to be able to share this time & space with him and “talk shop.”


Follow Daniel on LinkedIn for a daily digest of media & marketing here:


https://www.linkedin./in/dankading/


Stay in touch with our Founder & Host, Mel here:


https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
58 minutes 26 seconds

Innovative Minds with Mel Francis
The God Of LinkedIn Video with Alex Sheridan 


This guy is a LinkedIn video master. It’s none other than Alex Sheridan. 


I love Alex’s videos as they’re super creative and engaging.


They stand out in a noisy feed so I was curious to find out how he does it.


He was happy to share with me…


  • How he shoots so much content and keeps it captivating.
  • How he edits his creative videos? 
  • And the nuts and bolts of his content process.


Seriously, this stuff is enough to have you shooting your own videos in no time. 


If you’ve been meaning to get into video posts, or you want to create more creative videos - listen to Alex’s process. 


And remember to


follow Alex Sheridan on LinkedIn

https://www.linkedin.com/in/alexbsheridan/


follow ‘Mellonie Francis’ on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
44 minutes 18 seconds

Innovative Minds with Mel Francis
Recruitment Agency Grows BIG using Personal Branding with Robert Hanna

Over the last four to six months, Rob has captivated my attention with his personal brand.


Rob has positioned himself as a thought leader within the legal recruitment space.


Very targeted niche.


Legal content might sound like a snoozefest, but Robert makes you hit that follow button on his profile on LinkedIn.


How?


Because he knows how to position boring content into engaging content, it’s a skill.


In this podcast episode, we talk about

  • The scarcity of content in the legal sector and how Rob is changing the game.
  • How Robert creates engaging content.
  • The unique twist that sets his content strategy apart.
  • A fascinating exploration into the world of legal content and personal branding.


If you are in the recruitment or legal space, Follow Robert Hanna on LinkedIn, He will inspire you 👇🏼

https://www.linkedin.com/in/roberthanna/


And remember to follow ‘Mellonie Francis’ on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
56 minutes 32 seconds

Innovative Minds with Mel Francis
7 Million Using Cold Calling With Dorian Ciavarella

Dorian is a seasoned entrepreneur who previously scaled a company from scratch to a grand team of 130 and to 7 million ARR solely through cold calling.


Whilst scaling companies, he saw how difficult it was for salespeople.


Salespeople had to use so many solutions to extract data, perform outreach, calls & follow-ups.


Doing so was costing sales teams time, and therefore money.


That’s how ZELIQ was born - an AI-driven sales platform.


In today's talk, we uncover:


  • The transformation of the end-to-end sales process through AI and automation.
  • Strategies to balance quantity with quality in sales prospecting.
  • How AI is personalizing sales outreach to maximize closing rates.


If you're curious about the cutting edge of sales tech, put this episode in your queue.


Remember to:


Follow Dorian on LinkedIn:

https://www.linkedin.com/in/dorian-ciavarella


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
46 minutes 27 seconds

Innovative Minds with Mel Francis
Mastering LinkedIn Copywriting with Joe Mckay 

This episode is a special one as I speak to self-proclaimed ‘nobody’ on LinkedIn, Joe McKay.


He’s a LinkedIn ghost-writer who creates success for his clients whilst building a copy empire for himself.


We dove into…

  • How to craft impactful thought leadership content on Linkedin
  • Joe’s top tip for ideation and creation 
  • The secret sauce for attention-grabbing hooks


If you want to get into the Linkedin content creation game, or you want to level up how you play, take a listen.


Remember to:


Follow Joe on LinkedIn:

https://www.linkedin.com/in/jmckay89


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
51 minutes 40 seconds

Innovative Minds with Mel Francis
How To Exit With Mac Lackey 

I got the opportunity to sit down with the maestro of business exits, Mac Lackey.


He’s a legend in the business world, successfully exiting six 7-8-fig businesses in his 25-year career (so far).


With such an impressive track record, I was all ears for…

  • How entrepreneurs should gear up for a successful exit 
  • The biggest misconceptions surrounding mergers and acquisitions 
  • And how to get the highest premiums 


Mac divulges his exit strategies, providing an impromptu masterclass on how to do it right.


So, if you’re like me, and planning a successful exit is on your goal list - this one’s a must-listen.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
50 minutes 49 seconds

Innovative Minds with Mel Francis
Lisa Teh’s Serial Founder Story

I sat down with the super stylish serial entrepreneur, Lisa Teh.


She’s a force to be reckoned with in the entrepreneurial world. 


With an impressive portfolio, including a cutting-edge marketing agency attuned to Web 3.0 and a unique toothpaste brand, Lisa shows us you can carve whatever path you want. 


I loved delving into:

  • How she steers her entrepreneurial journey through the ups and downs
  • How she pivoted from fashion marketing to tech icon
  • And the secret behind balancing multiple successful ventures.


She is a TOTAL boss and one of the most authentic and down to earth entrepreneurs I’ve spoken with.


If you’re hustling in the startup scene, or you’re toying with the idea of launching your own product - this one’s a must-listen. 


Remember to:


Follow Lisa on LinkedIn:

https://www.linkedin.com/in/lisateh

 

Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
26 minutes 28 seconds

Innovative Minds with Mel Francis
The World Needs A Clean Sweep With Alex Kain

This sit down sesh was a refreshing deep dive into who we are behind the business. 


I’ve known Alex Kain for some time and we usually talk software. His company Human Pixel is a software development automation company.


But, I got super intrigued when he suddenly shared his philosophy and I asked him to tell me more.


We riffed on what the world would look like if:

  • We treated strangers as if they were your family?
  • We did good for others because it’s the right thing to do?
  • We lived by the four pillars of ‘Universe, Self, Inner Circle, and Community’? 

And 

  • That the world needs a clean sweep.


This special episode is about having greater respect for each other and how we can make the world a better place with some very simple daily actions. 


If what you read so far, is resonating with you, listen to Alex Kain’s philosophy.


Follow Alex on LinkedIn:

https://www.linkedin.com/in/mralexkain/

 

Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
46 minutes 47 seconds

Innovative Minds with Mel Francis
Personal Branding Goddess Melanie Borden

Melanie Borden is a major Linkedin personal brand.


I noticed her and just had to find out how this woman was on fire. 


In this episode, she shared her exceptional journey to 140,000 followers.


How she started with no intention to be a major influencer, and no monetisation purpose. And that’s the secret of how she’s done so well. 


She tells all and her major tip is: when starting a personal brand, if you start with nothing to sell for the first year, you can achieve way more success.


I love it. 


Melanie also shared her secret content creation process which takes her only 1 hour a month to maintain her personal brand! 


Find out about the secret process within this week’s must listen sesh.


Remember to


Follow Melanie on LinkedIn:

https://www.linkedin.com/in/melanieborden

 

Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
55 minutes 47 seconds

Innovative Minds with Mel Francis
How To Increase Your Leads With Chris Roche

I love getting into it with another marketing agency owner. This time it was Chris Roche, CEO at Catalyst Consulting.


We got stuck into:

  • Why the design of your website should be the last thing you focus on 
  • Facebook is not only for B2C, but also B2B
  • Why you should have a retargeting layer on Facebook and YouTube
  • How to work with a small budget
  • How to divide time between organic and paid ads
  • Why you need to turn ads off during the Christmas period 


And the mega-bonus…

  • Chris' content creation process.


This is vital insider info for anyone thinking of running Facebook or LinkedIn ads.


Remember to:


Follow Chris on LinkedIn:

https://www.linkedin.com/in/thechrisroche


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
56 minutes 2 seconds

Innovative Minds with Mel Francis
Email Marketing Secrets with Will Wang

Welcoming Will Wang to the podcast stage…


He’s the Founder of Growth Labz and the god of using emails to land Fortune 500 companies.


I picked his brain, so you can all benefit from his stellar strategies.


What I found in there:

  • The best practices for email subject lines
  • The best practices for writing cold emails
  • The optimal length for an email


And, the golden ticket…

  • How to build the best converting lists for email lead generation


Remember to:

Follow Will on LinkedIn:

https://www.linkedin.com/in/willwangliveshere

 

Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 45 seconds

Innovative Minds with Mel Francis
How To Grow From Concept To Cash with Rand Fishkin

I sat down with SEO guru Rand Fishkin, co-founder of MOZ and SparkToro.


He’s legendary in the marketing and SEO world.


Amassing 400,000 Twitter followers and 139,000 on LinkedIn, and growing.


Now I had to know:

  • What it took to kickstart MOZ
  • Where his genius ideas come from
  • And how he navigates the tricky waters of bringing an idea to market


We discuss his current business, SparkToro which was built with a single goal: to help marketers know their audiences inside out.


So, if you’re in the trenches building marketing products, or you’re thinking of turning a product into a service - this one’s for you.


Seriously, this guy’s practically a god in the SEO & marketing universe.


So, I was glued. And you will be too. 


Remember to:


Follow Rand on LinkedIn:

https://www.linkedin.com/in/randfishkin

 

Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 5 minutes 24 seconds

Innovative Minds with Mel Francis
How to Use CHATGPT for Linkedin

In a special edition of our podcast, I was interviewed by Dreamdata's Laura Erdem.


We discussed the power of ChatGPT in marketing and I shared my secrets on how to use ChatGPT for LinkedIn.


You can find my ChatGPT prompt sheet here:

https://bit.ly/chatgpt-prompt-sheet


I hope you get huge value, and can use some of these secrets to build your brand on LinkedIn.


Remember to:


Follow Laura on LinkedIn:

https://www.linkedin.com/in/lerdem


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis/


And if you want to be notified when we drop another podcast like this one, hit follow.


And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
33 minutes 29 seconds

Innovative Minds with Mel Francis
Every SaaS Founder Needs To Hear This

I caught up with Mark Stouse who is a GOD at using Linkedin polls.


His polls attract A LOT of attention. His insights caught my attention.


In this podcast we dive into Mark's Linkedin journey and how brand can make or break SaaS startups.


The Ex-CMO of Honeywell's Aerospace arm is now the CEO of SaaS platform Proof Analytics. A marketing analytics company helping B2B companies to forecast, prove, and optimize ROI on marketing.


Mark is one of the most influential analytics leaders in marketing and you'll see why in this episode.


Follow Mark on LinkedIn:

https://www.linkedin.com/in/markstouse/


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis/


If you want to be notified when we drop another podcast like this one, hit follow.


And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 10 minutes 51 seconds

Innovative Minds with Mel Francis
How to Drive Results on LinkedIn in 2023

LinkedIn has changed.


The algorithm has gotten a lot tougher.


That's why I sat down with the God of LinkedIn Algorithm Richard Van Der Blom to find out "How to Drive Growth on LinkedIn in 2023".


In this live event, we both share our content strategies, commenting strategies and thought leadership frameworks which will see you win on LinkedIn in 2023.


This episode is jam packed with LinkedIn gold.


Don’t miss listening to this episode if you want to crush LinkedIn in 2023.


If you liked this event style podcast - let me know and I'll run more events like this with top LinkedIn gurus.


Follow Richard on LinkedIn here:

https://www.linkedin.com/in/richardvanderblom/


Follow Mellonie Francis on LinkedIn here:

https://www.linkedin.com/in/mellonie-francis/



Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 29 minutes 15 seconds

Innovative Minds with Mel Francis
Bootstrapped to $100 Million ARR with Tony Nash

There are only 5 entrepreneurs in Australia who have hit the type of success Tony Nash, founder of Booktopia has. 


I mean the guy bootstrapped his company to a $100 million ARR!


He is one of the most astute business entrepreneurs I have spoken to and I’m proud to share with you his story and his strategy on how he built a 300M ARR business (yes he is up to 300M ARR now) out of nothing. 


Follow Tony on LinkedIn:

https://www.linkedin.com/in/nashtony/


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis/


And if you want to be notified when we drop another podcast like this one, hit follow.


And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 8 minutes 6 seconds

Innovative Minds with Mel Francis
How to create the Perfect LinkedIn Profile with Dina Calakovic

Dina Calakovic is a LinkedIn power writer.


She's a master at authority marketing and has quickly grown her following to 64,000 followers


In this episode we get into:

  • How she got into LinkedIn?
  • How to write a great LinkedIn profile from top to bottom? 
  • Her content writing process?
  • What she thinks of ChatGPT as a writer?

The goddess of LinkedIn Profiles will have you rethinking your LinkedIn profile and personal branding.


Follow Dina on LinkedIn:

https://www.linkedin.com/in/dina-calakovic-authority-marketing/


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis


And if you want to be notified when we drop another podcast like this one, hit follow.


And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business.


And if you want to be notified when we drop another podcast like this one, hit follow.


And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
30 minutes 45 seconds

Innovative Minds with Mel Francis
The Secret to Winning on LinkedIn with Jasmin Alić

Jasmin (Jay) Alić is one of the fastest growing LinkedIn Influencers.


A teacher, a rapper and a Fortune 500 Copywriter who failed 3 times on LinkedIn, before gaining 70,000 followers in 18 months.


His concise copy and beautiful carousels caught my eye and got me interested to find out:


How he does what he does?

How he got into LinkedIn?

What's his secret to such rapid growth?

What's his content process?

How he designs such clean and beautiful Carousels?


This episode with Jay will give you an insight on how to grow really quickly. And it isn't what you think.


Follow Jasmin on LinkedIn:

https://www.linkedin.com/in/alicjasmin/


Follow ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis/


If you want to be notified when we drop another podcast like this one, hit follow.


And I would very much appreciate you leaving a review so my podcast can help others crush it on LinkedIn and in business.


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 2 seconds

Innovative Minds with Mel Francis
How to Bring Humor into LinkedIn with Liam Darmody

My guest Liam Darmody is a LinkedIn Influencer with 33,000 followers. A proud father, hot sauce aficionado who uses humour to great effect in LinkedIn.


His authenticity really comes through and here is what we get into 👇🏼


How he got into LinkedIn?

What's his content process?

How to add humour when creating content.

How Liam uses personal branding as a employee?



Liam has grown 33,000 followers big with his voice and I've crowned him the LinkedIn God of Humor.


Follow Liam Darmody on LinkedIn:

https://www.linkedin.com/in/liamdarmody1/


And to keep up with more Linkedin Gods special news,


Follow me ‘Mellonie Francis' on LinkedIn:

https://www.linkedin.com/in/mellonie-francis/


Want more LinkedIn secrets, sign up for my LinkedIn secrets newsletter:

https://www.areyoub2b.com/subscribe


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
52 minutes 29 seconds

Innovative Minds with Mel Francis
How to Convert on LinkedIn with Richard Moore

Want your content to convert? 


Want people to orbit around your content? 


Then this episode is for you. 


Richard Moore is a Linkedin conversion expert (for consultants and coaches)!


Here is what we get into: 


  • How do you write content that gets your customers to orbit around you?
  • How to convert profile views into $? [the secret recipe] 
  • What's Richards secret content strategy?


Richard is a sales director turned founder of the LinkedIn Client Accelerator. A leading program for understanding the science and art of conversions from content on LinkedIn.


He's a master copywriter and salesman who I know you'll find authentic and engaging.


With 65,000 followers and his expertise in sales, I've crowned him the LinkedIn God of conversions.

 

Follow Richard Moore on LinkedIn.


And to keep up with more Linkedin Gods special news,


Follow me, ‘Mellonie Francis' on LinkedIn


Want more conversion tips, sign up for my LinkedIn secrets newsletter


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
1 hour 4 minutes 54 seconds

Innovative Minds with Mel Francis

I speak to Linkedin Experts and Business Leaders to unveil their marketing & business strategies to help you grow your business. Hit +follow if you enjoy my podcast, so you can be notified when I drop my next episode.


Hosted on Acast. See acast.com/privacy for more information.