Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.
Timeline
00:00 – AI tooling’s golden age (and why it’s overwhelming)
00:31 – Introducing Yo, the “most gangster” consumer marketer I know
00:45 – What you’ll learn: short‑form content, paid ads, automations
01:23 – Sponsor: Talent Fiber makes offshore hiring effortless
02:12 – Yo’s creative AI spotlight: VO3 videos & gorilla vlogs
04:46 – Humans vs. AI avatars in paid videos (spoiler: humans still shine)
07:20 – Building your creator pyramid with Sideshift & Shortimize
10:00 – Automating code changes via “Jarvis” in Slack
14:38 – Scaling organic content: thousands of posts, not dozens
18:00 – Product‑channel fit: build the media first, product second
20:30 – Automating international growth: 20+ languages in weeks
24:00 – Filtering AI noise: focus on what’s already working
27:15 – The biggest gap: corporate brands vs. startup agility
Key Points
• AI creatives are exploding—VO3 videos hit millions of likes fast.
• Human spontaneity still outperforms AI‑only videos—for now.
• Slack‑based AI agents (“Jarvis”) deploy code, update copy, spin up PRs.
• Automate localization: add new languages weekly without human translators.
• Scale organic distribution by multiplying creators and formats.
• Product‑first mindset flips: media channel drives features.
• Startups win by sprinting on AI while corporates stall in red tape.
Deep‑Dive Sections
Notable Quotes
“It’s never existed like it has now. But it’s extremely overwhelming.”
—HOST
“I call it Jarvis because it’s sexy—I just ask Slack to add a tab and it’s done.”
—Yoann Pavy
“Once you have two or three of these formats, you can go viral any given day.”
—Yoann Pavy
Sponsor Block
This episode is brought to you by Talent Fiber. Hire offshore full‑stack devs with 7+ years’ experience, US‑time‑zone availability, perfect English, and a solid replacement guarantee. Learn more at talentfiber.com or click the link below.
FIND ME ON SOCIAL
LinkedIn: linkedin.com/in/codyxschneider
X: x.com/codyschneiderxx
FIND Yoann PAVY ON SOCIAL
LinkedIn: linkedin.com/in/yoannpavy
X: x.com/yoannpavy
Website: aiapply.co
In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance seven-figure ad budgets in real time, Adam lays out a practical playbook for founders, heads of growth, and non-technical operators who want to move from hype to hands-on results.
Guest socials
• LinkedIn: https://www.linkedin.com/in/adamsil
• 𝕏 / Twitter: https://x.com/AtomSilverman
• Company: https://agentops.ai
Timestamps
00:00 — Defining “agents”: reasoning-powered automations, not AGI
00:54 — Introducing Adam & the 50+ internal agents his team uses daily
03:32 — “Vibe marketing” and why every employee will soon have an AI assistant
05:18 — Live example: an inbound-lead-scoring agent that books calls automatically
08:11 — Metric shift: revenue / agent & revenue / token
10:45 — Three-point filter for agent ROI: expensive, repeatable, low-risk tasks
12:56 — Social-listening agents for Reddit, X & forums (human-in-the-loop posting)
16:14 — OrcaBase + TripleWhale: agentic ad-spend rebalancing for e-com
21:29 — WhisperFlow → Claude to generate entire email sequences in minutes
25:04 — Multi-agent systems & OpenAI Agents SDK (Crew AI, Llama-Index, etc.)
40:12 — Tech stack cheat-sheet: AgentQL, BrowserBase, Composio, Anthropic Claude 3, Gemini 1.5 Pro
48:07 — Internal hackathons & “minimum viable post” culture for continuous learning
Key Points
• Observability is table-stakes. Enterprises won’t deploy agents without 99.99 % reliability, so logging, evals & debugging are critical.
• Marketing automations that already work:
– Social-listening + auto-response (Reddit, X “Radar”)
– Lead-scoring & routing directly inside Superhuman
– Real-time ad-budget re-allocation with TripleWhale’s OrcaBase agents
– UGC ad generation at ¢-scale via HeyGen API
• Tooling matters: mix-and-match lower-cost LLMs (Gemini/Claude) for chain-of-thought tasks and premium models (GPT-4o) for reasoning or code.
• Multi-agent ≠ many prompts. Think specialized “teammates” passing JSON, each with its own LLM, tools & memory.
• Hire for AI-nativity, not job titles. A VA fluent in Cursor or WhisperFlow can 10× output overnight.
• Run micro-hackathons. One day a month of structured tinkering keeps teams ahead of vendor fluff.
Six Practical Plays You Can Steal
Notable Quotes
“We’ve got more agent headcount than human headcount.” — Adam Silverman
“Stop talking AGI. Look for tasks that are expensive, repeatable, and low-risk — that’s where agents print money.”
“Your revenue per employee metric just became revenue per token.”
“Build once, sell twice: every podcast, video or doc should spawn emails, tweets and a downloadable PDF.”
2025 Takeaway: The winners won’t be the teams with the biggest models; they’ll be the teams that turn everyday processes into measurable, observable agent workflows — and iterate on them faster than their competitors can finish a slide deck.
In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she’s building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.
Timestamps:
00:00 - Introduction: The 100x marketer and automation trend
01:40 - Sandra's AI-powered marketing workflows
04:45 - Automating ad analysis with Lovable, Make.com, and GPT
09:12 - Why “vibe marketing” matters now
13:20 - How to scale marketing without engineering resources
16:45 - Building "AI Ninja": Sandra's personalized marketing agent
21:05 - Using AI to streamline press, partnerships, and outreach
27:50 - How Sandra accelerated visual design workflows using GPT-4
31:00 - The power of personal brand and founder-driven marketing
34:15 - Sandra’s experiments with LinkedIn growth strategies
39:22 - Automating content and measuring marketing effectiveness
Key Points:
Notable Quotes:
“I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra DajicGuest Links:
• X: @takotreba
• LinkedIn: Sandra Dajic
In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.
Timestamps
Key Points (to skim fast)
Notable Quotes
“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels KlementQuick Funnel Framework
Guest Socials
LinkedIn – https://www.linkedin.com/in/nielsklement/
Perspective – https://www.perspective.co/
In this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today’s hyper-competitive landscape. Jordan introduces the concept of digital gravity—a framework for creating “mass” on the internet that draws customers into your brand’s orbit. The conversation explores how companies can move beyond linear funnels and embrace orbit-based growth, where repeated brand interactions across multiple channels drive purchasing decisions.
Together, we break down actionable strategies for generating traction, including the smart use of AI agents, automation, and vibe marketing. Jordan shares insights on balancing transactional marketing (like paid ads and cold outreach) with long-term brand-building investments, while emphasizing the role of creators, content flywheels, and the importance of being discoverable in AI-driven search results.
Timestamps:
00:00 - Introduction: Building a million-dollar brand in 2025
00:27 - Meet Jordan Mix and overview of Late Checkout
01:10 - The idea of digital gravity and mass in the AI era
03:00 - Funnels vs. orbits: How people really buy
06:15 - Automation, AI agents, and vibe marketing explained
10:45 - AI SEO, branded search, and surviving the law of shitty click-throughs
15:20 - Building discovery flywheels and creator-driven growth
20:30 - Strategies for leveraging YouTube, Reels, and creators at scale
25:00 - Managing creator risk and internal content strategies
28:00 - How to start creating digital gravity without overwhelm
Key Points:
• Digital Gravity Framework — Customers enter your orbit through repeated brand interactions, not linear funnels. The goal is to create mass (content, tools, assets) that attracts and retains attention.
• AI Agents + Automation — Jordan highlights practical uses of AI agents, like automating outreach campaigns, creating dynamic ad workflows, or scraping competitive data to inform marketing.
• Transactional vs. Brand Marketing — Early traction often comes from transactional tactics (ads, cold outreach), but long-term success requires investment in brand and content that lowers acquisition costs over time.
• SEO in the Age of AI — With LLMs scraping Google’s top pages, brands need to dominate bottom-of-funnel keywords and question-based queries to appear in AI search results.
• Creator-Led Growth — Partnering with creators can trigger a viral cascade where hundreds of pieces of content are generated without direct cost, building digital gravity passively.
Key Takeaway:
Startups should focus first on finding where their customers spend time, test 2-3 channels, and double down on what works. From there, build repeatable processes and automate intelligently. The goal: maximize digital mass where it matters most, so your brand becomes the natural choice when buyers are ready.
Notable Quotes:
• “Funnels create linear growth. If you want exponential growth, you need digital gravity.” — Jordan Mix
• “Where are your customers? Build as much mass as possible in that space.” — Jordan Mix
• “Every ring you put out is like a mini-funnel — together they form the black hole of your brand.”
Guest Socials:
X: @jrdnmix
LinkedIn: https://www.linkedin.com/in/jordan-mix1/
In this episode, I chat with Jonathan, a rapidly rising expert on Twitter known for building and scaling AI-driven marketing automations using tools like n8n and custom API integrations. We explore the practical realities of "vibe marketing" automation beyond hype, revealing how real-world workflows are being constructed today and why true expertise in marketing is essential for effective automation. Listeners will gain insights into automating audience research, creative production, and ad performance analysis at scale, as well as actionable tips for getting started and leveraging AI tools to 10x their output.
Timestamps
(00:00) – Introduction to Jonathan and Marketing Automation The host introduces Jonathan and sets the stage for a discussion on modern marketing automation tools and why they’re currently so powerful.
(02:45) – Jonathan’s Background and Automation Journey Jonathan shares how he got into marketing automation, his paid ads background, and the evolution from manual work to automation.
(07:30) – Key Tools and Stack for Automation The host and Jonathan discuss their tech stacks, highlighting n8n, railway.com, and custom front-end interfaces to streamline automation.
(12:15) – Top Marketing Automation Workflows Jonathan outlines his most effective workflows: audience research, creative generation, and scaling marketing insights.
(18:00) – Audience Research Automation: Reddit Scraping and Analysis A deep dive into using n8n to scrape Reddit, filter and analyze discussions, and extract actionable marketing insights and customer language.
(25:40) – Twitter Insights Automation How Jonathan automates scraping Twitter for popular posts, identifying top-performing content and structuring it for ongoing content creation.
(31:10) – Creative Production Automation Jonathan explains workflows for bulk generating ad variations using OpenAI’s Image Gen API, including reference image analysis and prompt engineering.
(38:20) – Custom Front-End Interfaces for Workflows The pair discuss integrating user-friendly front-end UIs (using Lovable or Bolt) with n8n backend automations for client and team use.
(44:50) – Automating Ad Performance Analysis Jonathan describes a flow for pulling and analyzing Facebook Ads data, using sub-agents for performance analysis, deep research, and new ad creation.
(51:10) – Video Ad Automation and Future Trends A look at how video ad automation is evolving and the current limitations and opportunities, including upcoming tools like Google Veo 3.
(56:40) – Speeding Up Workflow Creation with Perplexity and Claude The host and Jonathan discuss using AI (Perplexity, Claude 4) to generate n8n workflow JSON, streamlining the automation development process.
Key Points
Notable Quotes
Actionable Takeaways for Founders, Marketers, and Podcasters
Brought to you by
Where to the find Guest:
Resources Mentioned
In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strategies for enhancing brand visibility in AI search results. We explore the importance of tracking bot traffic, creating targeted content, and optimizing metadata to align with AI models' preferences, highlighting the need for brands to adapt to this new digital landscape.
🎧 What You’ll Learn
⏱️ Timestamps
🎙️ Guest Profile
James Cadwallader
Co-founder of Profound, the “Ahrefs/SEMrush for AI answer engine visibility.” James leads R&D on mapping how LLMs retrieve and cite web content, helping enterprise brands optimize for this rapidly growing channel.
🔗 Resources & Links
Profound (AI Answer Engine Visibility Platform)
https://www.tryprofound.com/
James Cadwallader on X
https://x.com/thejamescad/
Sponsor: Talent Fiber
Hire offshore engineering talent at one-third the cost of U.S. equivalents:
https://talentfiber.com
In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world’s fastest-growing companies. Whether you’re resurrecting a dormant list or scaling a six-figure send, you’ll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.
About the Guest
Louis Shulman
Louis leads client success and content strategy at Orbit Flows, where his team of five writers produces over 50 email newsletters per week for a collective audience exceeding one million subscribers. He’s spent years perfecting the playbook for turning long-form expert conversations into high-impact weekly sends that consistently deliver 3,000+ clicks per issue.
Key Takeaways
Episode Highlights
Resources & Links
Guest Socials
Brought to you by
OrbitFlows (Built by Louis & Team)
In this episode, Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what’s working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies to AI usage and cold calling.
The conversation covers the recent Apollo crackdown, the shift in data sourcing, and how agencies can safeguard infrastructure to avoid total shutdowns. Nick also unpacks the importance of validating your offer, tips for scaling cold outreach, and the resurrection of cold calling as a powerful channel when paired with smart automation.
Timestamps
00:00 – Why cold email is still a top channel
00:39 – State of cold email: "bloody ocean" tactics
02:12 – Apollo’s recent changes & implications
05:00 – Data sourcing alternatives (ListKit, Sales Nav scraping)
07:12 – Clay’s rise & how to enrich leads
10:25 – EDU/Microsoft panel loopholes and risks
14:00 – The right infra mix: Google, Microsoft, SMTP
18:00 – Cost breakdown for 10K cold emails
20:00 – Who cold email works for — and who it doesn’t
23:35 – Cold email templates that work today
28:01 – Cold calling revival & voicemail strategy
33:00 – Smart personalization that stands out
37:00 – Overuse of AI: when it backfires
41:50 – Volume vs optimization: when to scale
47:00 – Warm-up pools, deliverability myths & final thoughts
Key Points
Who Should Use Cold Email?
✔ SaaS, agencies, and service businesses with high LTVs ($5K+)
✔ Founders with a unique, compelling offer
✔ Companies with a working sales process & CRM follow-up
✘ Commodity offers (e.g., generic e-comm marketing) with no clear differentiation
Notable Quotes
"Don’t build a pricing model on a hack. It’s a matter of time until it breaks."
Guest Links:
https://www.leadbird.io/
https://www.linkedin.com/in/nick-abraham
https://x.com/NickAbraham12
In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.
Timestamps:
00:00 – Why top e-commerce advertisers generate 1,000s of creatives
01:10 – The old UGC content model: $100K for 1,000 ad variations
01:57 – ArcAds and AI avatars explained
03:00 – Lessons from gaming companies and their ad testing obsession
06:30 – How to make ad testing 10x cheaper and easier with AI
10:20 – Meta’s only recommendation to big advertisers: more creatives
13:10 – Why creative volume is now the biggest growth lever
15:00 – Romain’s 6-week creative testing sprint process
20:05 – The “Notion board” system for organizing ad experiments
25:40 – Automating script generation via Facebook Ad Library + Whisper
29:20 – AI’s true strength: copying and remixing top-performing formats
35:15 – Real examples: language apps, e-com, and viral ad structures
40:05 – Why localization with AI avatars is a game-changer
44:40 – Using failure and emotion in ads (gaming tactics for e-com)
47:50 – “Ads that don’t feel like ads” – winning creative philosophy
49:10 – Final frameworks and where to start with AI ads
Key Points:
• AI is shifting ad creative from an expensive, human-led process to scalable, high-volume automation — unlocking massive performance gains
• Meta’s performance advice is now centered on one thing: creative iteration
• ArcAds enables users to generate hundreds of UGC-style video ads using AI avatars, voice synthesis, and automated scripting
• Creative success depends on three pillars: strong scripts, tested variations of actors, and good editing
• Winning ad strategies rely less on creative instinct and more on statistical volume — test everything, let the data decide
Creative Frameworks Discussed:
Weekly Iteration Loop
AI Agent Automation Workflow
Best Performing Ad Formats
Growth Tactics:
• Use AI to localize ad content and reach global markets without extra production
• Automate creative inspiration by spying on competitors and remixing their winners
• Build feedback loops with performance data to fuel ongoing ad ideation
• Don’t try to guess the best creative — let scale + data reveal the winner
Notable Quotes:
“You just don’t know which actor is best for your ad until you test it.” – Romain TorresGuest:
https://fr.linkedin.com/in/romain-torres-arcads
https://x.com/rom1trs
https://www.arcads.ai/
In this episode of In the Pit, we sit down with Laurent, co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days.
Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era.
This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English.
🔗 Guest Links
⏱️ Timestamps
(1:10) – Intro to FocusTree & hitting 100K+ users in 15 days
(4:37) – The TikTok revolution: why media-led growth works now
(9:09) – From paid ads to creators: 95% drop in CAC
(12:06) – How to source and manage creators outside the US
(16:01) – The key to finding “outlier” creators and winning formats
(22:00) – The origin story: fake product, Reddit post → validated idea
(26:51) – Beating legacy competitors by targeting Gen Z
(30:49) – Onboarding design, SMS > email, and viral loops
(34:53) – Product philosophy: build habits like Strava & Duolingo
(38:28) – Underrated niches, creator research, and reading comments for hooks
💡 Key Takeaways
🔥 Notable Quotes
“You didn’t really study if you didn’t turn on FocusTree.”If you want to win with creators, you need to know your media landscape like the back of your hand.”
— Laurent Boulin
“Our CAC dropped by 95% when we switched from ads to TikTok creators.”
— Laurent Boulin
In this episode, Jack Friks, the creator of PostBridge, shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights!
🔥 Key Topics Covered:
✅ Why testing media virality before product development is crucial
✅ Jack’s journey: Learning to code and launching a SaaS business
✅ How organic marketing can outperform paid ads
✅ The future of AI-driven content creation
✅ Finding and replicating viral content formats
✅ Automating content creation and scheduling
⏳ Timestamps:
(00:00) – Introduction
(00:57) – Why media-first validation matters
(08:12) – Growing an app to 100,000+ downloads organically
(12:45) – Balancing content virality and sales conversions
(16:30) – How PostBridge automates content creation
(22:10) – The future of AI-generated content marketing
(26:45) – Tips for founders leveraging media for growth
💡 Notable Quotes:
📌 "The best way to validate a product is not by building it, but by testing if the media around it goes viral first."
📌 "If your idea can't generate organic engagement, it might not be solving a real problem."
Resources:
🔹 Learn more about PostBridge: PostBridge - post-bridge.com
🔹 Follow Jack on Twitter: https://x.com/jackfriks
🔹 Mentioned Tool: Talent Fiber – Offshore hiring agency - TalentFiber.com
🔹 Additional References: Memelord Technologies – https://memelord.tech/
In this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike.
He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators.
Timestamps:
Key Points:
Notable Quotes:
Key Takeaways for Founders:
Sponsors:
Connect with Alex:
Ready to scale your marketing with short-form content? This episode is a masterclass in how to do it right.
In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.
Key Topics Covered:
Timestamps:
Show Notes & Resources:
Connect with Lukas & The Nice Agency:
Automated SEO and CRO for ecommerce - https://www.landingcat.com/
Build 10,000+ pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did.
Learn more at - https://www.landingcat.com/
In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale.
Timestamps:
00:00 – Introduction and importance of funnel optimization
01:30 – Meet Sanjay, Head of Growth at Replo
02:19 – The most effective funnel right now: Listicle to collection page
04:10 – Psychology behind listicle-style pre-sell pages
07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges
10:39 – Micro-yeses and shortening the funnel
13:06 – Funnel variations for high-ticket vs. low-ticket items
17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling
25:34 – Mid-funnel retargeting and objection handling
27:28 – Using landing pages for post-purchase upsells
30:46 – Subscription models and long-term upsell strategies
34:22 – Unlocking wholesale channels with cold email and automation
39:24 – Where to find Sanjay and final takeaways
Key Insights:
Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page.
Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer.
Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue.
Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content.
Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages.
Notable Quotes:
"The best performing ads don’t sell, they educate and entertain first."
"People buy into transformations, not just products. Sell the vacation, not the plane ride."
"Most brands don’t optimize their funnels, but just doing this can 10X your ROAS."
Resources & Links:
Replo: https://www.replo.app/
Sanjay on Twitter/X: https://x.com/Sanjayatplay
Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe
Brought to you by...
Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/
Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes.
We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market.
Timestamp
(0:00) - Intro
(0:10) - Strategy for Validating Product Ideas
(0:42) - Uncovering Product Ideas and Creating PRDs
(3:00) - Guest Introduction: Jay from Casper Studios
(10:14) - Discussion on AI Infographic Generator Concept
(16:13) - Importance of Visually Appealing Content
(32:57) - Overview of Product Requirements Document (PRD)
Host Links
Personal email newsletter - https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/
Guest Links
Twitter/X - https://x.com/JSingh_08
Linkedin - https://www.linkedin.com/in/jaysingh10125/
Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe
Brought to you by...
Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/
Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging.
We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more.
Timestamps
(0:00) - Intro
(00:01:03) - Importance of Landing Pages
(00:02:28) - Copywriting in Growth Marketing
(00:03:08) - The Overlooked Nature of Copywriting
(00:09:44) - Principles of Good Copywriting
(00:18:04) - Common Mistakes in Google Ads
(00:30:09) - Analyzing Y Combinator Startups' Websites
Host Links
Personal email newsletter - https://investorupdate.beehiiv.com/subscribe
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Twitter/X - https://x.com/jrdnmix
Linkedin - https://www.linkedin.com/in/jordan-mix1/
https://shopdowithin.com/
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Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/
In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth.
We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry.
Timestamps:
(0:00) - Intro
(0:21) - Hosting Dinners for Target Customers
(3:07) - Partnership Arbitrage in E-commerce
(5:56) - Impact and Outcomes of Hosting Events
(10:09) - Logistics and City Selection for Events
(19:03) - Cold Outreach Strategies for Event Invitations
(29:03) - Leveraging Agency Partnerships for Distribution
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Guest Links
https://www.instagram.com/colindougherty_/
https://www.camskns.com/
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Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/
This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation.
We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams.
If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas.
Timestamps:
0:00 - Introduction to AI agents and automation workflows
01:14 - Defining an AI agent and its applications
04:02 - Grant's journey and agency growth
05:36 - Enhancing existing teams with automation
10:10 - The evolution of AI agents in organizations
15:14 - The future of content creation and automation
28:03 - Call to Content: Automating content generation from calls
39:39 - The importance of domain expertise in automation
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Guest Links
https://grantbot.co/
In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers.
We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.
Brought to you by...
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/
Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/
Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/
Timestamps:
(00:10:20) - Process Automation in Marketing
(00:18:41) - AI-Powered Ghostwriting System
(00:23:32) - Generating Content at Scale with AI
(00:28:23) - AI Avatars and Virtual Influencers
(00:35:13) - Creating Artificial Controversy with AI
(00:47:35) - Balancing Experimentation and Focus in Business
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Guest Links
https://x.com/gentoftech
https://www.linkedin.com/in/gentoftech/
https://www.3rdbrain.co/
