building a $10,000,000 ARR company with only paid ads

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In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider

59 episodes

2 weeks ago

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.

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Marketing

Business,

Entrepreneurship

building a $10,000,000 ARR company with only paid ads

In the Pit with Cody Schneider | Marketing | Growth | Startups

48 minutes

4 months ago

building a $10,000,000 ARR company with only paid ads

In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.

Timestamps

00:00 – Intro & why most builders fail on mobile
01:00 – Perspective’s path to €10 M ARR / 6 000 customers
02:30 – From web-design agency to quiz-funnel SaaS
06:00 – Interactivity, sunk-cost bias & personalization
09:30 – Page-speed math: 5 s vs 1 s loads
12:30 – Designing funnels that feel like native apps
17:30 – Best-fit customers: agencies & B2B teams
22:00 – Paid ads vs organic: guaranteed distribution
27:00 – Creative ops: turning 1 ad into 100 variants
33:00 – Dog-fooding Perspective to grow Perspective
38:00 – AI, “vibe-marketing,” and small-team scale
42:00 – Free 14-day trial & closing remarks

Key Points (to skim fast)

Mobile-first, one-page apps load ~1 s and behave like IG Stories.
Quiz/configurator flows lift conversions and qualify leads.
1 s load time ≈ 2.5× conversion—that’s a $1 M → $2.5 M funnel without extra spend.
Paid ads = best first lever for predictable, measurable growth.
Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.
Dog-food advantage: marketing uses Perspective daily, feeding product loops.

Notable Quotes

“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels Klement

Quick Funnel Framework

Craft an irresistible offer (free trial, template, case study).
Map the funnel steps backward from that goal.
Add interactive questions to personalize and pre-qualify.
Obsess over load speed and mobile UX.
Measure, prune, scale—let data pick winners.

Guest Socials
LinkedIn – https://www.linkedin.com/in/nielsklement/
Perspective – https://www.perspective.co/