In Episode 2 of the *How To Cut It* Women in Business Takeover, Samantha Cusick, owner of Samantha Cusick London, founder of Sta Studios, hosts an inspiring conversation with twice-nominated British Hairdresser of the Year (2024 & 2025) and former London Hairdresser of the Year, Jordanna Cobella.

Jordanna is a popular and much loved guest on the How To Cut It podcast and an ambassador for Wella. She also owns Cobella London, one of London's leading salons. In this conversation, Samantha explores Jordanna's journey that has seen her become one of the leading names in hairdressing, alongside sharing her insights on salon ownership, leadership, managing multiple roles including motherhood.

This uplifting episode is a must-listen for hairdressers and salon owners looking to grow their businesses and fuel their passion for the industry.

 


Chapter Timestamps

3:10: Meet Jordana Cobella
7:11: Navigating Hairdressing and Law
9:42: The Journey to Creative Director
14:29: Balancing Business and Motherhood
26:28: Embracing Life's Changes
30:17: The Salon Fire Incident
33:38: Managing with Emotional Intelligence
37:24: Building Business Culture
38:47: Plot Twists and Lessons Learned
42:04: Surrendering to Control



 To find out more on Jordanna Cobella and Samantha Cusick see the links below
Jordanna Cobella on Instagram @jordannacobella

Cobella visit cobella.co.uk

Samantha Cusick salon website click HERE

Sta Studios visit sta-studios.com

Silly Little Girls Club podcast on Spotify click HERE

Samantha Cusick on Instagram @smantha.cusick

Sta Studios on Instagram @sta__studios

Welcome to the first special episode of our August Takeover, "Women in Business." Hosted by Samantha Cusick, owner of both Samantha Cusick salon in Notting Hill and Sta Studios.

This series shines a spotlight on the trailblazing women redefining what it means to lead in our hair industry. Kicking things off features a compelling conversation between Samantha and her special guest Ashleigh Hodges, the youngest female president of the Fellowship for British Hairdressing and founder of MASH Studios London, a creative space for freelancers.

In this insightful episode, Ashleigh shares her journey from working in her mother's salon to becoming a leader in a male-dominated industry. Explore the challenges women face, including self-doubt and microaggressions, and discover how mentorship and community support can make a difference.

Gain valuable leadership insights as Ashleigh emphasises the importance of authenticity, creativity, and passion. This episode is a must-listen for aspiring female leaders and hairdressers!

Join Samantha again next week for more inspiring conversations celebrating women in business, with Jordanna Cobella.
Chapters

3:15: Spotlight on Ashleigh Hodges
7:19: Journey to Leadership
10:06: Creating Safe Spaces
14:00: Building a Community
16:25: Embracing Change
21:43: The Role of Women
25:38: Micro-aggressions in Business
27:37: Channeling Experiences
28:28: The Importance of Collaboration
33:56: Celebrating Women in Business
37:09: Navigating Awards and Recognition


Links to todays episode
Samantha Cusick salon website click HERE

Sta Studios visit sta-studios.com

Silly Little Girls Club podcast on Spotify click HERE

Samantha Cusick on Instagram @smantha.cusick

Sta Studios on Instagram @sta__studios

Fellowship for British Hairdressing visit HERE

Ashleigh Hodges on Instagram @ashleigh_hodges_hair

Ashleigh Hodges website visit HERE

Mash Creative visit mash-creative.co.uk

Celebrity hairdresser Michael Douglas joins the How To Cut It podcast in this blockbuster episode! From his early days in hairdressing to becoming a well-known TV personality (BBC1’s One Show), Instagram influencer (@mdlondon), and the partner of Davina McCall (co-host of the Making The Cut podcast), Michael’s journey has been anything but ordinary.

We explore his career-defining moments, including the controversial advice he gave on The One Show during lockdown that led to industry backlash, lost brand contracts, death threats, and an Ofcom investigation. Despite this, Michael continued to build on his true passion of helping people feel their best by becoming the leading hair care consumer-focused hairdresser, building his award-winning mdlonondon styling tools brand, sharing expert insights on his Instagram lives with his 236K Instagram loyal legion of followers, and inspiring consumers to look and feel their very best with their hair.

This raw, candid conversation highlights resilience, risk-taking, hard work, and why Michael believes bridging the gap between hairdressers and consumers is vital for the industry. Whether you're a hairdresser seeking inspiration or just curious about his story, this episode is packed with lessons and powerful takeaways.

Don’t miss it!
Resources to todays episode

MD London Website: mdlondon.com 
MD London on Instagram: @mdlondon
How To Cut It on Instagram @howtocutit
Watch Interview on YouTube @howtocutit

In this episode brought to you by Wella Professionals UK & Ireland, we explore the resurgence of perming and texture services within the hairdressing industry, joined by experts Charlie Taylor, Sarah Mason, and Suki Supermama.

We discuss the evolution of modern perms using the relaunched Wella Perm, moving beyond their outdated 80s reputation to become a versatile, fashion-forward option that highlights personalisation and diversity in hair types. The conversation highlights the cultural influences driving younger generations towards curls and waves, the improvements in perming techniques and products, and the importance of education for stylists.

We delve into the potential for increased salon revenue through perm services and the necessity for professionals to adapt to changing client desires. Concluding on an empowering note, we emphasise that the resurgence of perms signifies a cultural shift, inviting hairdressers to embrace curls for their clients as a form of dynamic self-expression and style.

Links & Resources
Education: Contact your local Wella Studio for information on perming education.
Product information CLICK HERE
To discover the world of texture on Wella.com
Purchase full range of perming products from Wellastore
Connect with Wella Professionals UKI on Instagram @wellaprofessionlasuki

Find Wella Professionals on TikTok @wellauki

In this episode of How To Cut It In A Hairdressing Industry Podcast, I speak with Kieran Tudor, co-founder of Centred, a brand dedicated to enhancing hair health through internal wellness.  We discuss Kieran's inspiring journey from being named British Hairdresser Newcomer of the Year to navigating personal challenges that led to the creation of Centred.

He shares the emotional impact of stress-related hair loss on his wife and how it sparked an innovative approach to hair care centered on nutrition and scalp health. Kieran also highlights the research behind Centred's products, the importance of mentorship in the industry, and his vision for expanding the brand beyond the UK. His story emphasises the connection between personal experiences and professional growth, showcasing resilience in the pursuit of meaningful change within the hairdressing community.


Resources to todays episode
LEARN MORE ON CENTRED ONLINE AT WEARECENTRED.COM

CONNECT WITH CENTRED ON INSTAGRAM @WEARECENTRED

FIND CENTRED ON FACEBOOK HERE

SEE THE FULL PODCAST EPISODE ON YOUTUBE HERE

LEARN MORE ON JOINING HTCI PLATFORM HERE

Ready to elevate your teaching skills and become a leader in hair education? In this episode, we sit down with renowned educators coach Chris Moody to explore his 5-Week Educators Training Programme, crafted specifically for hairdressers and barbers aiming to excel as standout educators.

Chris shares practical insights on simplifying content, engaging learners, building confidence, and creating transformational teaching experiences. Whether you’re just starting your journey in education or looking to sharpen your skills, this programme provides the tools and support to help you inspire and lead the next generation of hair professionals. Tune in and start your path to greatness!

How to Enrol: Enrolment details, pricing, and additional benefits are shared at the end of the episode. Don’t miss this chance to take your teaching to the next level and make a bigger impact in the hair and beauty industry.

Links & Resources:

Learn more about Chris Moody’s 5-Week Educators Training Programme HERE
Register your interest on joining Chris Moody's 5 week Educators Training programme by emailing us HERE
Visit Chris Moody online HERE
Connect with Chris Moody on Instagram @ChrisMoodyHair
Join HTCI Platform on Circle HERE

Recorded live in front of an audience at Grid Studios, London, this How To Cut It podcast features industry icon Sophia Hilton. Sophia unveils her transformative journey, from founding the groundbreaking Not Another Salon to making the courageous decision to close it, despite its success. Sophia reflects on leadership, personal growth, and redefining success. Hear exclusive insights on her newest venture, Not Another Club, a transformative space for hairdressers worldwide. The goal? To uplift, inspire, and guide professionals as they refine their skills and navigate their careers.. This inspiring live event reminds us of the power of authenticity, embracing change, and dreaming big.

Don't miss this landmark episode of How To Cut It—you’ll feel like you’re right there at Grid Studios, witnessing a fearless industry leader share her story like never before.

Sophia Hilton may have closed the doors of Not Another Salon, but this is just the beginning of a brand-new chapter for her—and the industry she’s dedicated her life to shaping.



For todays show notes visit HERE

For more information on and becoming a member of Not Another Club click HERE

For more information on Grid Studios London visit HERE

Special thanks to our Ollie at Smokin Mirrors. To learn more on getting branding for your hair business click HERE 

In this episode, I chat with Nicola Steinbach and Annette Tattersall about the evolving landscape of hairdressing education and essential skills for modern professionals. We discuss insights from a VTCT Skills survey, emphasising hands-on training, soft skills, and the trend of lifelong learning among newly qualified stylists.

We also explore the VTCT Skills membership platform, which is designed to support new professionals with resources and networking opportunities while highlighting the entrepreneurial aspirations of today’s learners.

This episode provides valuable insights and practical advice for anyone who wants to succeed in the hairdressing industry.

For todays show notes visit HERE

Connect with VTCT Skills on Instagram @vtctskills

Learn more on VTCT Skills online HERE

Register your interest on VTCT Skill membership platform HERE

In this episode of How To Cut It: In The Hairdressing Industry Podcast, we learn about Richard Ashforth's prestigious new appointment to International Creative Director at Sassoon—and why he has decided to returnto the iconic brand he started with.

With over 30 years of industry experience, Richard dives into blending tradition with innovation, mentoring the next generation of stylists, and the power of continuous learning. From founding SACO Hair to creating Noise Events that push creative boundaries. Expect insights on Sassoon’s evolution, advice for aspiring hairdressers, and a dose of inspiration to elevate your craft.

Don’t miss this dynamic conversation!

For todays show notes visit HERE

Connect with Richard on Instagram @richardashforth

For more on education with Sassoon Academy CLICK HERE

Become a free member of the HTCI Platform community CLICK HERE

Become a Pro member of the HTCI Platform Community CLICK HERE

In this week’s podcast, we're joined by transformative hair colour expert and a leader in precision consultations, Holly Fairley. Holly is to  share her journey from early struggles to becoming a top hairdressing influencer.

Learn how she uses social media platforms like TikTok and Instagram to transform careers in the barbering and hairdressing industry. Holly reveals her proven strategies for standing out in the digital space and emphasises the importance of authenticity over perfection. Packed with tips for aspiring influencers and actionable advice for professionals, this episode is a must-listen for anyone looking to grow their presence in the hair industry. Tune in now to uncover Holly's inspiring story and expert insights!

For todays show notes visit howtocutit.com/ep362

Connect with Holly on TikTok @rio_hair_hf

Connect with Holly on Instagram @_riohair_

Courses and more with Holly click here

In this episode of "How To Cut It In A Hairdressing Industry Podcast," brought to you by Wella Professionals UKI we explore the inspiring world of  Wella Trend Vision Awards UK and Ireland , with last year’s winners, Alex White, Maggie Grant, and Corrine McNaughton.

We dive into their personal experiences leading up to the competition, discussing the critical importance of creativity, thorough preparation, and team support. Each winner shares their journey, from crafting cohesive visions to the emotional highs of the awards ceremony. We also reflect on the long-lasting effects of winning, including career advancements and mentorship, emphasising the awards' role in fostering community within the industry.

We encourage aspiring hairstylists to participate in this exciting competition experience, highlighting the boundless opportunities for growth and recognition in the hairdressing industry. Join our guests to be inspired by the passion that drives success in the hairdressing world.

For further information on Wella TrendVision Award visit www.wella.co.uk/trendvision
Contact the Wella Events Team at wellaevents@wella.com.
Connect with Wella Professionals on social media. Instagram @WellaProfessionalsUKI / Facebook @WellaUKI / TikTok @WellaHairUKI #NTVA2025
For full show notes visit our new site at  howtocutit.com



Join us for Part 2 of our conversation with Sarah Louise Keane, better known on social media as @slkbleachexpert! Get ready for a journey of resilience and authenticity with Sarah's inspiring story—it's all about finding strength through personal battles and professional triumphs. Discover how hairdressing became her lifeline, the turning point of choosing sobriety, and why keeping it real on social media is her superpower. This episode is bursting with lessons for everyone in the hairdressing industry who's ever doubted themselves.

Don't miss out—tune in, be inspired, and share your biggest takeaways! We want to hear from YOU. Slide into our DMs or tag us on socials @howtocutit. Let's keep this meaningful conversation alive and support each other in our amazing community!

Full show notes and resources visit howtocutit.com/ep360
Visit Youtube for our previous interview with Sarah here

 

In this two-part series, I chat with Sarah Louise Keane (SLK), a scalp bleach expert and influencer in the hairdressing world. Co-founder of Host Manchester, Sarah has created a pioneering co-working space designed for freelance hairstylists.

In this episode, we revisit her journey, dive into the challenges of creating a supportive salon space, and explore how Host Manchester redefines independence, creativity, and community for independent hairstylists. Stay tuned for part two, where Sarah shares a raw look into the pressures of success.

Show notes and more at howtocutit.com/ep359

A podcast produced and published by How To Cut It Media 

Dive into the heart of Sassoon with Mark Hayes, Senior International Creative Director, as we bring you a podcast recording from the House of Sassoon, Soho, London. Mark unveils its I-Conic Spring/Summer 2025 Collection, and the future of hairdressing education with Sassoon Connect. Plus discover how Vidal Sassoon’s legacy continues to shape modern hair trends, refine techniques, and inspire creativity in today’s hairdressing landscape.

Hairdressers, you will gain actionable insights on merging foundational skills with contemporary styling, embracing innovation, and elevating their craft through mentorship and education.

Perfect listening for fans of hairdressing, Sassoon, and all things hair!

Full show notes and links from this episode can be found here: howtocutit.com/ep358

 

In this episode of "How To Cut It in the Hairdressing Industry Podcast," Katy Grimshaw, the founder of Spectrum One Salon and Academy, and Spectrum One Hair Extensions, shares her inspiring journey from a passionate freelancer to a successful salon owner, entrepreneur and innovator.

Katy discusses her transition, early challenges, and the importance of continual education and high standards in the hairdressing industry and as salon owners. Later into the episode Katy highlights the significance of hair extensions as a high-ticket service for salon businesses, and offers practical tips for aspiring stylists and salon owners. The episode also features an exclusive discount code for Katy's Spectrum One Hair Extensions and courses.

Join us for an engaging conversation that showcases Katy's dedication, passion, and valuable insights for success in the hairdressing community and for your salon business.

For todays full episode shownotes  visit howtocutit.com

 

In today’s solo episode, I share my personal reflections on the evolution and future of the How To Cut It: In The Hairdressing Industry Podcast. This marks a significant milestone as we celebrate eight years of engaging content and community building.

I recount how a conversation with my family at the age of 13 changed my career path from wanting to be a train driver (yes a train driver I see you smile) to embarking on a journey in hairdressing. This pivotal moment altered my career trajectory forever.

Now, I’m ready to embrace a new direction for the podcast, despite the inherent fears and uncertainties that accompany change. This reflection isn’t just about reshaping the podcast; it symbolises the larger theme of embracing change to foster growth in your career and life. By sharing my personal story, I hope to illustrate the importance of taking risks and venturing into the unknown.

Today, you’ll be the first to learn about my new vision for the podcast’s future. I am committed to bringing you high-caliber guests who will share their stories and expertise, panel discussions on pressing industry topics, and a monthly residency featuring diverse voices. Additionally, our new Platform Podcast episode will bring exclusive clips from the How to Cut It: Platform community platform, solo episodes, live shows, on-location recordings, and more.

There are many changes coming for this award-winning podcast, myself personally, and the experiences I bring you. However, just like my early career change and the launch of this podcast eight years ago, the uncertainty won’t hold me back. At the core of it all, I remain dedicated to delivering the insights, inspiration, and information needed to elevate your hairdressing and barbering careers.

Hit play, and let’s set off on this journey of change together

Please note we have now moved to our new site at howtocutit.com.  Here you will find the full show notes to todays episode at howtocutit.com/ep356

Today’s guest Michael Gray has transitioned from working behind the salon chair to building a successful career as an editorial and special occasion hair stylist. His talent and passion have led him from styling beautiful brides to perfecting the looks of A-list celebrities on the red carpet and creating looks for hair brand campaigns.

Michael's impressive achievements include being a regional finalist in the South East London Heat at The 2017 Wedding Industry Awards and winning first place at The Welsh Open Hairdressing Championships. Now, he's a sought-after figure in the editorial and special occasion hairstyling world.

In this episode, Michael shares insights into breaking into the editorial and red carpet niches. He discusses his candid experiences, career-defining moments, and the dedication needed to succeed in this exhilarating field. Whether you dream of styling for high-fashion editorials or creating memorable looks for special events, this episode offers valuable inspiration and practical advice.

This interview is part of our new monthly Out and About series, where we record interviews in exciting locations. We’re starting at The Travel Cafe in Lambeth, London—a cozy spot for an intimate and inspiring chat about all things hair.

Whether you're an aspiring hairstylist looking to enter the editorial scene or passionate about red carpet glamour, this episode with Michael Gray provides tips on niching down, the importance of manifestation, and the dedication required to succeed in this glamorous yet challenging field.

Please note we have now moved to our new site at howtocutit.com.  Here you will find the full show notes to todays episode at howtocutit.com/ep355

This weeks episode we sit down with the highly respected  Lorraine Matic, Insight Professional Education Manager with over 38 years of global experience in the hairdressing industry. Lorraine has a proven track record of designing transformative educational programs, events, and shows for top-tier corporate companies, distributors, and salon groups.

In this episode, you’ll discover what it takes to grow your hairdressing skills from good to truly remarkable. Lorraine shares her expertise on various career pathways within the hair industry, focusing on the role of an Education Manager for a leading hair brand. She provides valuable insights on the experience and dedication required to thrive in this role.

Additionally, Lorraine discusses her inspiring journey and how the hair industry has afforded her incredible travel opportunities around the world. This episode is packed with practical advice, inspiring stories, and a deep passion for education and empowerment.

Don’t miss this insightful conversation that has the potential to shape the future of your career. To connect with Lorraine and explore more of her work, follow her on Instagram at @Lm_haireducation.



For the shownotes and links mentioned in todays episode visit howtocutit.com/ep354

In this week’s episode, we are to be joined with Keith Owen, a renowned independent hair educator, as he shares his journey from the roots of hairdressing to becoming a respected figure in hair cutting education.

Keith is to share some gold strategies for distinguishing yourself as an independent hair educator in a market saturated with talent. He emphasises the significance of understanding the 'why' behind hairdressing techniques and discusses the power of personal identity in education.

You can expect valuable insights into navigating the saturated market of hair education, the importance of specialisation, and what it truly takes to become an independent hair educator. Keith also offers thoughtful advice for aspiring educators, drawing on his time at Vidal Sassoon and sharing how these experiences have shaped his evolving teaching methods.

Throughout the conversation, Keith’s humour and passion bring a lively perspective to the world of hair education, making this a must-listen for anyone keen on the craft as an independent hair educator.



For the shownotes and links mentioned in todays episode visit howtocutit.com/ep353

Becoming a freelance hairdresser and educator is this week’s podcast conversation with Norman Boulton—currently one of the UK’s most exciting rising stars in the hair industry. Norman, formerly a senior stylist and educator at the world famous Not Another Salon in London, recently ventured into freelance work at Glitterdoll Balayage—nestled in the vibrant heart of Highgate.

We explore Norman’s decision to leave a well-known salon atmosphere and strike out on his own, a new journey of exciting opportunities and formidable challenges that lie ahead

Norman discusses his recent transition into freelancing, detailing the mixture of excitement and anxiety that accompanied it. This includes a steep learning curve of managing everything from client relations to finance, as well as the omnipresent pressures of social media.

This episode provides a more in-depth look at Norman’s early story and the pivotal career moments that shaped his fledgling career. Norman shares his goals and excitement for the future, his education business, touring the US and emphasising the significance of maintaining balance to avoid burnout.

Join us for a conversation with Norman Boulton, who will share his invaluable advice and heartening inspiration for those contemplating or embarking on a similar path.


To see the full shownotes and links mentioned in this episode, visit howtocutit.com/ep352 on our new website.