The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering.
Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.
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The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering.
Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.
EP376: James Busby – Becoming a Social Media Sensation
How To Cut It in the Hairdressing Industry
54 minutes 37 seconds
1 month ago
EP376: James Busby – Becoming a Social Media Sensation
UK solo hairdresser, creator and social media sensation James Busby reveals how he turned real consultations into bingeable social stories. We unpack his reinvention after two decades behind the chair, the courage to film real clients, and the posting cadence that built trust. James shares plain‑English monetisation—TikTok payouts, brand deals via his agency, pricing by deliverables—without sacrificing creative control.
We also preview his next moves: street‑style vox pops, car‑meets‑hair collabs, and live workshops where he teaches viral capture frameworks. Ideal for stylists and creators wanting practical steps to grow views, revenue, and reputation. Plus, simple camera, audio, and consent tips to film confidently, and a reminder to serve the audience first while protecting brand integrity and long‑term client relationships online.
Chapters
04:29 James Busby's Viral Success on Social Media
07:36 Journey into Hairdressing
14:55 Owning and Running a Salon
17:45 Transition to Self-Employment and Social Media
28:43 Navigating Brand Deals
29:53 The Role of Authenticity in Promotions
31:10 Exploring New Content Formats
31:47 Challenges of Street Interviews
32:18 Balancing Hairdressing and Social Media
38:07 Future Aspirations and Passions
46:13 Content Creation Tips and Tools
48:36 Quickfire Questions and Final Thoughts
51:51 Conclusion and Takeaways
Resources from todays episode
SHAIR! UNDRGRND LIVE EVENT LEARN MORE
CHECK OUT JAMES BUSBY’S LINKTR.EE HERE
CONNECT WITH JAMES ON TIKTOK @JAMESBUSBYHAIR
FOLLOW JAMES ON INSTAGRAM @JAMES.BUSBY_
FOLLOW JAMES ON YOUTUBE @JAMESBUSBYHAIR2828
WATCH PART 1 OF OUR INTERVIEW WITH JAMES ON YOUTUBE HERE
How To Cut It in the Hairdressing Industry
The ultimate resource and training guide for the hair industry, this is your one-stop shop for all things related to a successful career in hairdressing and barbering.
Show host, Dom Lehane, interviews special guests from across the hair, fashion, beauty and creative occupations, educating you with their insights, inspirations and information to take your hairdressing and barbering careers to the next level. Whether you're considering a career in the hair industry, a trainee hairdresser, highly skilled hairstylist, ambitious barber or a salon owner there is something definitely here for you in this Podcast.
