In today’s world, technology has woven its way into nearly every aspect of our lives and work. The fashion industry is always looking for ways to make things faster and automate work that always used to be done by humans – but not Jackie. She’s been working with hand weavers in Bangladesh for over three decades and is more passionate about the future of fair trade, hand-crafted fabrics than ever. Jackie teaches designers how to design their own handwoven fabrics and helps them get their textiles made through her business Motif Handmade.  In episode 120, Jackie shares how designing your own handwoven textiles is more accessible to you as an independent designer than you might realize, how she’s seen fair trade sourcing change lives, and the value that threads through all of Jackie’s work. Jackie Corlett is the founder of Motif Handmade, a Brit who swapped the rolling hills of England for decades in vibrant Bangladesh, and now calls the wide-open prairies of Illinois home. As a textile designer, Jackie’s lifelong passion is for handcrafted fabrics and the remarkable artisans who bring them to life. Over the years, she’s helped students, designers and brands weave artisanal goods into their collections, creating beauty with purpose.  Today, through her course KIND FABRIC, Jackie’s mission is to empower designers with the skills and confidence to develop their own fair trade certified, custom fabrics and finished goods. She believes sourcing can be 100% transparent, giving you 100% peace of mind. From fibre to fabric to finished product, Jackie champions a world where creativity isn’t just about making things ... it’s about making a difference. This episode explores: Fitting the customer Why handwoven textiles are more accessible to you as an independent designer than you might realize The two big shifts that have accelerated the demand and accessibility of fair trade textiles over Jackie’s career Fitting the lifestyle What captured Jackie’s interest back in 1989 that started her on the path towards the work she is doing today How fair trade sourcing changes us as designers  How long it takes to design your own handwoven fabrics and get them made How the MOQs and cost of handwoven fabrics compare to other fabric options Fitting the values The thing that matters most to Jackie in her work Why creating products with integrity is easier now than ever before The ways that Fast Fashion mindsets creep into our work The real impact of fair trade People and resources mentioned in this episode: Motif Handmade website Motif Handmade Instagram Jackie’s email Jackie’s LinkedIn Kind Fabric course Previous How Fitting guests who use Motif fabrics in their collection: Mrs. Emily and Glean & Grace Cyclo recycled fiber yarns Plaidmaker plaid design tool Future Fabrics Expo Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Luxury doesn’t always look like designer clothes, high heels, and a “dream” fashion job in NYC. Sometimes it looks more like quiet morning moments getting ready for a big day, hand-stitched embroidery on a vintage table linen, and barefoot commutes to a home office in a Spanish apartment. Christine Lindebak has always appreciated these small details. With her bridal loungewear brand, Lindy Lindy, she has leaned into these details even more. Each piece is crafted using vintage textiles that share a luxurious story of their own. In episode 119, hear why her lounge and sleepwear designs were a perfect fit for brides, how Christine’s identity and lifestyle massively changed when she quit corporate, and the ways that Christine has considered scaling that align with her values. Christine Lindebak is a fashion industry veteran, having worked for Emilio Pucci, Mulberry, and Alexis Bittar. She is the founder of Lindy Lindy, creating bespoke homewear from vintage Spanish linens for brides seeking one-of-a-kind getting-ready attire. Christine is also the force behind Sewing and the City, selling fashion sewing patterns online and in shops around the globe and inspiring people of all ages to sew their own clothes.  This episode explores: Fitting the customer Why the bridal loungewear market organically fit Lindy Lindy How Lindy Lindy’s niche made marketing easier for Christine How Lindy Lindy pieces are sized Christine’s approach to pricing her pieces Fitting the lifestyle How Christine landed her first wholesale partnership Why Christine quit her “dream” career in luxury retail How Christine’s identity and lifestyle massively changed when she quit corporate Fitting the values The reason behind Christine’s premium sewing construction choices How the textiles themselves shape Lindy Lindy designs How Christine’s values play out in the day to day operations of Lindy Lindy The ways that Christine has considered scaling that fit her values People and resources mentioned in this episode: Lindy Lindy website Lindy Lindy Instagram Sewing In The City website Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Rose and Doug Phillips asked: “how can we spend every day, together, doing what we love?” Their answer was Conscious Clothing. For two decades they built their business on this premise - even building the gorgeous, sun-filled Michigan studio where their team of ten designs and makes each piece of organic and natural fiber clothing.  Things haven’t always been dreamy, though. As the brand grew, work started to creep into the weekends. The pandemic hit. Then Doug lost his life and business partner. But, the heartfelt vision for Conscious Clothing remained. In this interview, Doug and General Manager Liz DeBraber share how they’re intentionally restructuring the business for the sake of themselves, their team, and their customers. Doug Phillips is the owner of Conscious Clothing, an organic and natural fiber clothing company based in the Grand Rapids Michigan area. While navigating the challenges of designing and manufacturing in the US for over 23 years against a flood of cheap clothing imports, a mission was born. Exemplifying how a better way is possible by supporting local and organic is better for people and the planet. Doug hopes everyone realizes their power to create change with the purchase power they have and the brands they choose to support. This episode explores: Fitting the customer How Liz is completely revamping Conscious Clothing’s pattern library to better fit their customers The process behind extending their sizing from XS-XL to XS-6X.  How their small team things about customer service Fitting the lifestyle How founders Doug and Rose built the business from the ground up to realize the life they wanted together What they changed to keep the growing business from taking over their life How a years-long season of grief forced Doug to make big changes in the business Why sustainability is just as much about the lifestyle of the team than it is about the products they are making How they are balancing R&D with production Fitting the values Why organic and natural fibers and made-in-USA production are important to Conscious Clothing How the industry and consumer values about organic clothing has changed over the 20+ years they’ve been in business Why Doug is happy that Conscious Clothing is not as unique as it once was People and resources mentioned in this episode: Conscious Clothing website Conscious Clothing Instagram Fox fiber® - breeder and grower of organic, naturally colored cotton Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Work smarter, not harder. That is what the high achieving women who wear Luxeire’s technical tailored button-ups are doing and what mother-daughter co-founders Gina Kuyers and Margot Adams do in their business as well. (Okay, sometimes they are working smart and hard). In just five years, they’ve grown the brand to 7 figures. They’re self-funding the business and the growth hasn’t come without risks. They’ve learned to experiment quickly and have found what investments pay off for them and which don’t. Their whole business is built for problem solving. In episode 117, Gina and Margot share how they’ve focused Luxeire’s marketing and ad strategy around what matters most to their customers, how they take risks without jeopardizing their family life, and why producing in New York city fits their business values. Gina Kuyers: Co-Founder and CEO The idea for Luxeire emerged from founder Gina Kuyers’ frustration with the discomfort and high maintenance of beautiful clothing. Gina, unable to find any brands that offered the perfect fit, decided to take matters into her own hands and create one. With a 20-year career and a PhD in school psychology, Gina had spent decades applying research to real-world problem solving. She used this expertise to identify a significant gap in the fashion industry: the lack of stylish, comfortable, and low-maintenance clothing that fits perfectly. Motivated by her own experiences and the needs of countless others, Gina set out to create Luxeire. Gina’s meticulous approach to research and problem-solving has been instrumental in the development of Luxeire's unique product line. She has leveraged her analytical skills to source the finest materials and employ innovative design techniques that ensure each piece is both functional and beautiful. Luxeire’s wardrobe staples are a testament to Gina’s commitment to quality, comfort, and sustainability, offering a perfect fit for modern lifestyles. Luxeire stands as a testament to her dedication to solving everyday problems with elevated, practical solutions. Margot Adams: Co-Founder and Head of Marketing and Sales In December 2020, Margot Adams, Gina’s daughter, joined Luxeire as the dynamic head of marketing and sales. Serving as the driving force behind the brand’s direct-to-consumer launch, Margot's leadership has been instrumental in reshaping Luxeire’s market approach. Margot attended the prestigious Parsons School of Design in New York City, where she immersed herself in business design with a special focus on marketing and sustainability. While at Parsons, she honed her creative skills and developed a keen eye for aesthetics and trends. Her time as a marketing assistant and stylist for Sarah Flint further enriched her understanding of the fashion world, allowing her to blend practical experience with academic knowledge. This background has been instrumental in shaping Luxeire’s brand identity, infusing it with innovative marketing strategies and a strong emphasis on sustainable practices. Margot’s creative vision and strategic insight have been pivotal in elevating Luxeire's market presence, ensuring the brand resonates with contemporary consumers who value both style and sustainability. Her ability to merge creative artistry with business insights continues to be a driving force behind Luxeire’s success. This episode explores: Fitting the customer Who the Luxeire customer is The problems with classic tailoring that Gina and Margot set out to solve How Margot focused Luxeire’s whole marketing and ad strategy around what matters most to their customers Why it all started with a problem and one special fabric Fitting the lifestyle How Gina and Margot take risks without jeopardizing their family life Gina and Margot’s vision for success  What Gina’s business plan looked like when she first started versus now What has worked and not worked for Luxeire when it comes to hiring help Fitting th

If you’ve ever dreamed of having your products in stores but are hesitant to dip your toes into retail because of high overhead, lower wholesale margins, or lack of retail experience, Elizabeth Solomeina has a solution. In episode 116, Elizabeth shares her refreshingly different approach to retail. Her multi-city retail space and press showroom, Flying Solo, is designed just for independent designers to grow their brands and community. It is a collaborative retail space where designers get to control how their collection is presented, get feedback directly from customers, and make higher margins without the traditionally long wholesale lead times. Elizabeth Solomeina is the co-founder of Flying Solo, a revolutionary fashion retail and PR platform based in New York and Paris. With a background in design and entrepreneurship, Elizabeth has built one of the most influential independent fashion platforms in the world — supporting thousands of emerging brands over the years and redefining how fashion reaches the market. This episode explores: Fitting the customer Who the Flying Solo customer is How Flying Solo presents diverse designers, collections, fits, and sizing cohesively to customers The future of retail amidst today’s gloomy retail headlines Fitting the lifestyle What Elizabeth and her team look in the designer they stock How brands can best prepare for a successful retail experience How creatives can thrive by working together How Flying Solo’s retail model gives so much more freedom and flexibility to designers Fitting the values Why Elizabeth believes so strongly in the value of collaboration and community The benefits of creative experimentation for designers People and resources mentioned in this episode: Flying Solo website Flying Solo Instagram Elizabeth’s LinkedIn Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

When your brand focuses on a specific body shape, creating clothes that fit is fairly easy. But what if you are designing for specific psychographics instead of demographics? What does fit look like then? Heidi Keil is the founder of Humble Hearts Clergy Apparel. She designs clothes for female pastors and chaplains – which is super niched on both faith values and vocation, not necessarily body type. Manufacturing clothes and a business that fits has been a prayer-filled journey for Heidi, but she serves in this way because she loves it. In episode 115, hear how Heidi arrived at a size chart and a size range that fits the pastors she serves, why Heidi started Humble Hearts as a business but it’s turned into more of a hobby within her lifestyle, and how Heidi’s faith values and favorite bible verse inspire her humble approach to running her brand. Heidi began designing clergy apparel, at the request of her pastor, when she was a student in an Apparel Design program. It was something Heidi continued to offer, somewhat sporadically, while working in the costume shop at The Guthrie Theater following graduation. When the theater closed due to the pandemic in 2020 she turned her time and attention to creating a line of clergy apparel (mainly due to her own need for something to fill her time). Gradually, with the help of family, friends, past instructors and work contacts she slowly developed an online presence. Humble Hearts Clergy Apparel is in its 5th year.   Where does the name come from? "...live a life worthy of the calling you have received. Be completely humble and gentle; be patient, bearing with one another in love." Ephesians 4:1-2 Heidi shares: "This small business has been a wonderful way to blend my interest in fashion and apparel design with my faith." This episode explores: Fitting the customer The number of  iterations it took to get the Humble Hearts size chart and size range right The things Heidi had to learn when she switched from her costume shop job to manufacturing clothing for Humble Hearts How Heidi learned what details and functionality are important for clergy apparel What changed when Heidi realized she didn’t have to do everything herself Fitting the lifestyle Why Humble Hearts started out as a business and has now become more of a hobby for Heidi How Heidi’s season of life allows her the time flexibility to run Humble Hearts  How those around Heidi support her in this business The activity that has the biggest impact on sales for Humble Hearts Fitting the values Heidi’s humble approach to running her brand How the liturgical calendar affects Humble Hearts’ selling season How Heidi’s work with Humble Hearts serves a greater purpose People and resources mentioned in this episode: Humble Hearts Clergy Apparel website Humble Hearts Clergy Apparel Instagram Heidi’s email Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

What would you be willing to do to better serve your customers and mission? Paloma Soledad, a three-time stage IV cancer survivor and founder of LuxCare, is making some big changes in her business to help women going through medical treatments feel more like themselves and less like a patient. In episode 114, she tells the careful details and entrepreneurial journey that has gone into creating LuxCare’s stylish and medically accessible clothing. Paloma Soledad is a fashion designer and three-time cancer survivor. Inspired by her journey with stage IV cancer, Paloma created LuxCare, a gifting platform, and line of clothing designed to help individuals facing medical challenges feel more like themselves. LuxCare offers adaptive garments, including headscarves for those experiencing hair loss, and versatile clothing that blends comfort, style, and medical functionality. Her brand focuses on sustainability, timeless styles, custom prints, and high-quality fabrics. Paloma's career highlights include designing for films such as "Coraline," receiving the "Best Emerging Designer" award at Portland Fashion Week, and being named one of Entertainment Weekly’s “Eight Costume Designers turned Fashion Headliner.” Her work has appeared in SPIN Magazine, L'Officiel, Photobook Magazine, and on electronic billboards in Times Square. With a commitment to slow fashion and environmental sustainability, LuxCare uses certified organic fabrics and continually seeks innovative materials. Paloma's designs are crafted to uplift and empower, offering both comfort and elegance. Raised in Hawaii, her design aesthetics were shaped by the natural wonders around her, instilling a deep respect for the planet's limited resources. Mostly self-taught, she learned from her mother as a child and honed her skills on the job. Today, Paloma seamlessly integrates beauty and craftsmanship into her fashion projects, significantly enriching the lives of those she designs for. This episode explores: Fitting the customer The LuxCare clothing details that made Paloma feel less like a cancer patient The thoughtful details from design to packaging that provide care to each customer How Paloma knew that it was time for a rebrand What Paloma wished she’d thought about before choosing a brand name Why gifting is a big part of the LuxCare brand Fitting the lifestyle The mental shifts needed to go from making everything yourself to producing at a factory How Paloma moved from costuming in the film industry to designing fashion apparel What Paloma had to learn when she transitioned from designer to entrepreneur Fitting the values Why Paloma compromised on her values to better serve LuxCare’s mission People and resources mentioned in this episode: LuxCare website LuxCare Instagram Paloma’s LinkedIn FabScrap - textile reuse and recycling Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

We’ve all been burned by an online clothing purchase that didn’t live up to its promised fit and quality. It is no wonder that women who don’t fit standard-size charts are hesitant to purchase from a new brand online. This is the challenge that AAM The Label CEO and founder Neha Samdaria has overcome within her brand that designs for pear-shaped women with fuller hips and thighs. In episode 113, Neha shares exactly what she did to build trust with her customers and factory, keep return rates super low, get stocked in Nordstrom, and have Buzzfeed and Forbes editors writing raving reviews. Neha Samdaria is the founder of Aam The Label, a sustainable fashion brand for the ~25% of women with fuller hips and thighs than the standard size chart. Founded based on her own experience as a pear-shaped woman and bootstrapped entirely from her savings, the brand is now available at Nordstrom and has been featured in Forbes and Cosmopolitan. Neha holds an MBA from Stanford and a Bachelor's In Science from Caltech. This episode explores: Fitting the customer How Neha created her own unique size chart for AAM The Label that focuses on body shape more than size How Neha conducts fit testing to make sure she gets the best fit for her brand and not just the individual fit models How AAM The Label got placement in Nordstrom Fitting the lifestyle The exact things Neha did to build trust with customers online How AAM The Label had to adjust to make wholesale work Neha’s original goals and timeline for business success and how her goals are different now The pros and cons of retail and wholesale The biggest mistake Neha made starting out Fitting the values What AAM’s values of fit, quality, and sustainability & ethics look like in practice How Neha found her factory, patternmaker, designer, and sample makers People and resources mentioned in this episode: AAM The Label website  AAM The Label Instagram AAM The Label email Neha’s LinkedIn AAM The Label on Faire - wholesale marketplace Traction: How Any Startup Can Achieve Explosive Customer Growth book by Gabriel Weinberg and Justin Mares Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

What if clothes not only reflected the beauty and personality of the wearer, but brought together the skills, people, and livelihoods of a whole community? This is why Kristina Collins is passionate about producing her brand of jackets and sweaters in the USA as locally as possible. In episode 112, hear how she has focused her creativity and her sourcing to connect the community around her. This priority brings challenges, but also many opportunities to her fashion business. Kristina shares her transparent philosophy as well as her tips for brands wanting to set up a local supply chain of their own. Kristina Collins clothing is women's jackets, blazers, and sweaters designed and made in the USA. Our mission is stand-out, high-quality garments that are sourced and made with our local community at heart. This episode explores: Fitting the customer Why made in the USA is important to Kristina and her brand Why Kristina narrowed her offerings to just jackets and sweaters The dilemma with pricing products as a small brand Fitting the lifestyle & business How Kristina Collins navigates the seasonality of a Fall/Winter focused brand How Kristina is adjusting her design and production schedules to accommodate wholesale in 2025 The production model that is working for Kristina Collins Why Kristina recommends working with individuals instead of a full-package factory or agency when developing your brands first products Fitting the values The challenges and benefits of fitting your values in your fashion business How to make local manufacturing and production connections The types of fabrics and fibers that are easy to source in the USA Whether sample sales or resale hurt a brand’s reputation People and resources mentioned in this episode: Kristina Collins website Kristina Collins Instagram Kristina Collins LinkedIn Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

More and more in today’s fashion industry, women are the ones in charge and designing for themselves instead of for some unrealistic societal ideal. Kimberly Becker is doing this and going a step further for women’s rights with her brand K. Becker. In episode 111, hear how politics, feminism, and sustainability guide her work and how she’s using fashion to give back to causes that support women across the globe. Kimberly started this journey as a Textile Major at RISD. After graduating, she worked in the garment district of Manhattan for about a decade off and on – beginning at Liz Claiborne, and then moving to upholstery fabric design, always focused on designing the fabrics. Kimberly’s time at Liz Claiborne gave her priceless experience, both about how the business was run and also in getting exposure to the suppliers and manufacturers from around the world.  Fast forward 25 years and she is creating art focused on women's rights. Her House Dresses and Dolls for Change were both discussions about how women are still facing an uphill battle in the world. Someone asked her why she wasn't designing clothing. They loved the way the dolls Kimberly was making were dressed. It took about 6 months for Kimberly to find the courage to try. That decision was life-changing. She’s one year in and the brand is settling into the collection and message she feels fits what she was aiming for.  K.Becker is a collection of sustainable pretty things that fit and flatters real women's bodies. Empowering women is vital. When we feel beautiful we are a force. All clothing is sewn in NYC, and knit in Brooklyn and the company is an all-women team. Kimberly donates 5% of all profits to women-focused causes.  In this episode, you’ll learn: The two sides of feminism in fashion and where Kimberly sees both in the industry today How politics and women’s rights activism sparked the idea for K. Becker Why Kimberly moved away from describing her brand as petite The thing that Kimberly asks her focus groups of women to bring The balance between being too corporate and too personal as a brand The core message and values that guide K. Becker How Kimberly met her factory and patternmaker The importance of consistency Why Kimberly doesn’t like to use blended fiber materials How Kimberly’s background in textiles influences her fabric and apparel design decisions People and resources mentioned in this episode: K. Becker website (use code "Fitting20" for a 20% discount!) K. Becker Instagram Kimberly’s email Kimberly’s LinkedIn Jane Hamill - Fashion Brain Academy - fashion business coach Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Classical music is rooted in rich history, formality, and tradition - but does the musicians’ concert attire still have to be? Blackstrad founder and professional flutist Mercedes Smith thinks it is time for a change of pace in performance wardrobes. In episode 110, hear how she is designing new concert black attire that resonates with the individuality of modern musicians while keeping the harmony of a unified ensemble.  Mercedes Smith has served as the Principal Flutist of the Utah Symphony since 2012, having previously held the same position with the Houston Grand Opera and Houston Ballet Orchestras. She has performed in Carnegie Hall, throughout Europe and Asia, and at renowned music festivals including the Grand Teton Music Festival, Tanglewood, Music Academy of the West, Verbier Festival Orchestra, and Marlboro. Never one to idle, Mercedes turned the pandemic into an opportunity, obtaining a real estate license and earning an M.B.A. from the University of Utah. Her latest endeavor is the creation of Blackstrad, a line of concert attire designed for the modern musician. She resides in Salt Lake City with her husband and three very silly dogs. In this episode, you’ll learn: The role fashion plays in music performance The challenges musicians face in finding concert attire The gender inequality of concert dress codes (it's not what you think) How Mercedes got started on her brand How to know when a design is done and get over perfectionism What surprised Mercedes by how difficult it was  Why Mercedes wishes she had trusted her patternmaker more Why Mercedes doesn’t like the term “sustainability” The unique business model of Blackstrad Mercedes’ plans for Blackstrad and her own future People and resources mentioned in this episode: Blackstrad website Blackstrad Instagram Blackstrad email Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Sourcing fabrics that fit their design, values, and budget is one of the biggest challenges designers face in making their designs a reality. It is such a relief when you can find a fabric supplier you can count on to grow your business. In episode 109, meet Thomas Oviedo, the Sales Manager at Carr Textile. In our conversation, he breaks down Carr’s fabric offerings, printing services, and rigorous quality testing process. Thomas also shares a list of questions to ask fabric suppliers to determine which fabric is the right fit for your project. Whether you are looking for 1yd or upwards of 10,000yds, Carr is here to help. Thomas Oviedo is the Sales Manager at Carr Textile Corporation, a leading name in stock fabric programs, digital printing on all fibers, and cap component manufacturing.  With over 23 years of extensive experience in the textile industry across various sectors, Thomas has developed a deep understanding of market dynamics and customer needs. With a remarkable 51 years in business, Carr Textile has established itself as a one-stop shop, offering an extensive range of fabric options and services to meet the diverse needs of the industry.  Carr Textile boasts a current stock inventory exceeding 6 million yards, all available with no minimum order requirements, making it a go-to resource for customers.  Recently, Carr Textile acquired Philips-Boyne, a fine woven shirting company based in New York. This strategic acquisition positions Carr Textile to better serve various segments of the apparel industry, further enhancing its market reach. In this episode, you’ll learn: The innovative printing services Carr Textile offers within their TexTerra division The pros, cons, and costs of different printing methods What types of fabrics Carr Textile offers and specializes in Where Carr produces and stocks their fabrics The extensive fabric testing Carr Textile does in-house to ensure quality and consistency The ways Carr Textile supports brands from start-up to large corporate Good questions to ask your fabric supplier  Thomas’ outlook on the effects of potential tariff increases The eco-friendly fabric lines and printing processes Carr offers People and resources mentioned in this episode: Carr Textile website Carr Textile Instagram Thomas’ email Thomas’ LinkedIn Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Which is the bigger adventure: alpine skiing or starting a fashion brand? For Alta Reina founder Suzi Zook, they each provide their own set of thrills and challenges. In episode 108, Suzi tells of the peaks and valleys of starting her outdoor apparel brand made to fit tall women. From navigating sustainable sourcing of performance fabrics to overcoming pre-production self-doubt, Suzi is gearing up (in fun colors) for the long run. Suzi Zook is the engine behind Alta Reina, a clothing brand focused on high-quality, responsibly sourced materials and U.S. manufacturing. Tailored for tall women, Alta Reina offers vibrant, functional clothing with practical details like pockets, combining style and functionality for women who need more than the standard fit. Suzi holds a B.S. in Family and Consumer Sciences from Oregon State University, with a minor in music. A former rugby player and team president, she later became an assistant coach after graduation. Suzi has also worked as a substitute teacher in Oregon and Washington. After her time at REI, she pursued a graduate degree in Elementary Education from USC's Rossier School of Education. Suzi’s seven-year tenure at REI gave her extensive experience across a variety of roles, including repairs, rentals, customer service, footwear, and marketing. Her marketing work involved creating promotional videos and making guest appearances on morning talk shows to promote outdoor recreation and REI products. Through her work at REI, she developed a deep understanding of how clothing and shoes fit and perform, helping customers find apparel that suits their bodies. At 5’11", Suzi has always faced challenges finding clothing that fits her athletic frame. After years of crafting her own clothes, marrying a 6’10" partner, and raising two tall daughters, she realized the need for a brand that catered to women like her. The struggles her family faced finding well-fitting winter gear and swimsuits inspired the launch of Alta Reina (originally considered "Mountain Amazon"). In 2020, Suzi explored the market potential for a tall women's outdoor brand at the Outdoor Retailer trade show. Although the concept garnered interest, the COVID-19 pandemic delayed her plans. After recovering and caring for her family, Suzi enrolled in the Factory 45 mentorship program. Over the next two years, she sourced fabrics and U.S.-based manufacturers, overcoming setbacks like factories pivoting away from small designers. Eventually, she found a manufacturing partner in The Bronx, NY, and launched Alta Reina’s first line of base layers in Fall 2024. Suzi is committed to ethical production, opposing fast fashion and ensuring fair treatment of workers. While polyester is used for its durability and protection, she is dedicated to responsible sourcing. Her journey is fueled by a passion for creating stylish, functional clothing for tall women. Outside of work, Suzi continues to substitute teach and enjoys Nordic and alpine skiing, yoga, swimming, horseback riding, hiking, and mountain biking. She also sews and adds personal touches to her wardrobe. In this episode, you’ll learn: What didn’t fit about existing outdoor apparel in the market What is so special about niche brands How she got feedback on her brand concept before starting anything Why Suzi prefers to DIY many things in her business The point she realized she needed more education and accountability How Suzi is funding Alta Reina The point in development that scared her and how her husband’s advice helped her move forward How Suzi got connected with her patternmaker (me) and her factory The factors that influenced what products she started with How Alta Reina balances sustainability with performance People and resources mentioned in this episode: Alta Reina website Alta Reina Instagram Outdoor Retailer trade show Factory 45 sustainable fashion brand accelerator Do you want fashion busine

With age, comes wisdom - and also change. Women 50+ years old are often overlooked by the fashion industry, but Birdie & Claire founder Julie Corwin celebrates style at every age. As these women go through transitions in their lives and bodies, Julie’s business has changed as well. In episode 107, Julie shares how her brand has stayed flexible and draws inspiration from the experience of women who have come before her. Julie is the founder and owner of Birdie & Claire, an independent women’s apparel brand dedicated to timeless, elevated style for women at every stage of life. The inspiration for Birdie & Claire came when Julie was shopping with her mom, aunt, and grandmother for an upcoming family wedding, and she noticed the limited age-inclusive clothing options available. Hearing their frustration about the lack of brands catering to women as they age inspired Julie to create a line that celebrates timeless style and confidence across generations. After completing her MBA, Julie launched Birdie & Claire, producing thoughtfully designed small-batch collections in NYC, with knitwear sustainably crafted on demand in Brooklyn. Birdie & Claire’s focus on versatile, flattering pieces that mix and match seamlessly is rooted in the brand’s mission to create clothing that resonates with women of all ages and offers style, comfort, and quality that is made to last. In this episode, you’ll learn: How Birdie & Claire defines age-appropriateness How Julie designs and runs her business with change in mind Where Julie gathered research outside of customer interviews and what it revealed The silver lining of starting her brand during the peak of the pandemic Why Julie decided to offer both knitwear and cut & sew pieces in her brand Why Birdie & Claire’s first collection was more casual when the initial idea was for eventwear What Julie did to better understand the language of fashion The stereotypes about and the diversity amongst women age 50+ How Birdie & Claire supports Julie in her current stage of life The wisdom Julie has learned from older women People and resources mentioned in this episode: Birdie & Claire website Birdie & Claire Instagram Julie’s Email Wiser Than Me podcast Fashion Reimagined documentary Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 106, Erin shares how conversations have shaped their brand and how she turns those insights into empathetic action. It was after decades in the industry at big-name brands like Nike, Converse, and Nordstrom that Erin and her co-founder realized just how hard it is for plus-size women to find clothes that fit after an elevator conversation with a co-worker. That conversation sparked others that began Erin and Yi’s entrepreneurial journey as the founders of See ROSE Go. Accomplished Chief Merchandising Officer with over 20 years of industry experience leading innovative strategies across fashion and retail, Erin’s career began as a Nordstrom buyer. It was with Nordstrom that Erin discovered her passion for enhancing the customer experience, through empathy and an in-depth understanding of the customer’s point of view. Nike Inc. recruited Erin to lead an Outlet division for Men’s, Women’s, and Kid’s Apparel and Accessories. She was quickly promoted to direct Men’s Apparel Merchandising for the Asia Pacific / China region. More recently, she drove significant growth in women’s apparel, optimizing product lines and achieving exceptional GM% as the Global Women’s Merchandising Director. In these roles, Erin remained consumer-centric, leading insight strategy and product creation to enhance the overall customer experience through superior products. In 2018, Erin co-founded See ROSE Go, a plus-size fashion brand with an ethos in intentional design, innovation, and mindful sustainability.  Leading merchandising strategy, omni-channel distribution, and business development, Erin also successfully secured VC funding as a new founder with a newborn at home. In 2021, See ROSE Go received an honorable mention in Fast Company’s Innovation by Design Awards for the proprietary tech/lifestyle fabric, CoolROSE™. In 2023 Erin received a U.S. Patent for this fabric. CoolROSE™ was invented as a direct response to issues women deal with but seldom speak about -  body heat, sweat, and pilling from friction between body parts. Erin and See ROSE Go have been recognized by Forbes, CBS Money, and WWD for challenging industry norms. She was recently featured with her Co-Founder, Yi Zhou, in Authority Magazine as female disruptors shaking up their industry. It is the See ROSE Go mission to see women embrace their power and “go”. To Erin, style isn’t just how a woman looks, it is how she moves and feels and the impact she makes while wearing See ROSE Go. Get to know more about Erin and See ROSE Go at, https://seerosego.com/blogs/meet-the-founders In this episode, you’ll learn: How co-founders Erin and Yi start and continue conversations with women in their target market How Erin organizes the insights from each conversation and breaks them down into actionable information How Erin’s Nike background gives her a performance-focused product perspective The market gap that See ROSE Go fills and the revelation that started it all The process of developing and patenting their CoolROSE fabric How Erin stays connected with the See ROSE Go community How Erin and Yi have funded the brand and why they’ve changed approaches over the years What Erin is most proud of People and resources mentioned in this episode: See ROSE Go website (Erin shared a 20% discount with How Fitting listeners! Use code SMILE.) See ROSE Go Instagram Erin’s LinkedIn Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 105, hear the step-by-step timeline that Ari took to design, launch, and produce her first product for her historically-inspired maternity brand Glean & Grace. In our conversation, she reveals the ways the process didn’t go as planned, but how it has been rewarding and encouraging nonetheless.  Ari is a trained tailor turned sustainable clothing designer. Ari and her husband have 2 kids, a 3 year old and an 18 month old. She uses historic patterning and modern design to create beautifully functional clothing for mothers who want to feel like themselves again. In this episode, you’ll learn: How working with a factory was different than Ari expected How Ari got connected with her factory and fabric supplier What Ari sent to her factory to get started How Ari’s perspective on designing clothing changed when she started making clothes for others instead of just herself Why historical maternity clothes are a key source of inspiration for Glean & Grace The exact timeline it took to launch Glean & Grace’s first product Why Ari is thankful she didn’t meet her day-of-launch goal What Ari is planning to do differently for her next collection People and resources mentioned in this episode: Glean & Grace website Glean & Grace Instagram Motif Handmade - fair trade handwoven fabrics Thanapara Swallows - fair trade factory Fashion Brain Academy - Jane Hamill Mrs. Emily brand Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 104, hear how Aiste designs for longevity, how she’s learned to do better when it comes to sustainability over the years, and what still needs to happen to make ethical fashion brands viable in the long-term. With over a decade in business, Aiste knows what works and what doesn’t and openly shares her knowledge. Aiste Zitnikaite is a Lithuanian born designer based in Hyannis, Cape Cod, MA. Aiste studied fashion design at Lasalle College in Montreal, Canada and spent several years working in Montreal’s fashion industry. This is when she became more aware of some of the problematic practices of mainstream fashion brands such as wastefulness and the working conditions at overseas factories. This is when her interest in sustainable fashion truly developed. It was the early 2000s, so sustainability was not that often discussed in fashion.  Aiste’s passion for a more eco-conscious alternative led her to seek out brands that focused on ethical production but she found it hard to find designs that appealed to her aesthetic. In 2013, DEVINTO was created to fill that gap in the market as a sustainable, ethically conscious slow fashion label. Her specialty is in classic, elegant women’s wear that’s made to order (and often custom made) from her studio. Inspired by style that is at once feminine and empowering, elegant and defiant, while remaining simple and comfortable, Aiste designs, patterns, cuts and sews every piece in her studio.  Longevity is a key design component for DEVINTO. With a taste for vintage and French fashion, DEVINTO has a timeless aesthetic and a belief that while style and glamor should be easily accessible, fashion should not harm our planet. Production is purposeful that is why all designs are hand cut in small batches to minimize waste and overproduction. The customers are encouraged to reach out directly for more personalized fits. Aiste aims to bring back a more personal connection to clothing that was sadly lost in the wake of mass produced fashion. In this episode, you’ll learn: Why Aiste wanted to do better with her brand and what “better” means to her Why most of Devinto’s collections are made with knit fabrics How Aiste designs for longevity How Aiste manages her time  How Devinto’s business model works with the seasonality of the location Why Aiste sells on Etsy in addition to her own website Why Aiste teaches sewing alongside running her own brand What Aiste thinks it will take for sustainable fashion businesses to be more profitable People and resources mentioned in this episode: Devinto website Devinto Instagram Devinto TikTok Aiste’s LinkedIn Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 103, Kristen Chester shares the beautiful moments and the uncertain realities of growing a fashion brand. She started Casa Danu after surviving breast cancer which transformed the way she thinks about clothing. Her mission with the brand is to help women feel more alive and more like themselves no matter what they are going through. Tune in to hear how Kristen makes decisions about production, materials, and profitability in alignment with this mission. Kristen is the founder of Casa Danu, a sustainable womenswear brand focused on vibrant, chic, and print-forward clothing (think caftans, kimonos, and coordinated sets) that has 1 goal: to help as many women as possible, especially those impacted by cancer, feel beautiful, empowered, and full of life. Kristen started the brand after being diagnosed with breast cancer at 34 years old and 6 months pregnant. During this time, when she was at her lowest physically, mentally, and emotionally, she longed for comfortable clothing that helped her feel put together, beautiful, and ALIVE. Today, Casa Danu exists to uplift women going through similar challenges, cancer or otherwise, who feel that they have lost a part of themselves. Every Casa Danu purchase helps donate a beautiful garment to a deserving woman impacted by cancer, spreading a little extra joy where it’s needed most. In this episode, you’ll learn: Why joy and color became integral aspects of the Casa Danu brand What transformed Kristen’s perspective on clothing Why Kristen wanted to start her brand “right” and what “right” meant to her How Kristen finds the budget to donate one product for every product sold The ways Casa Danu has helped Kristen reconnect with herself and helped other women connect with each other How Kristen makes decisions that are values-aligned in her business People and resources mentioned in this episode: Casa Danu website Casa Danu Instagram Let My People Go Surfing book by Patagonia founder Yvon Chouinard Factory 45 - sustainable fashion brand accelerator Masala Threads - ethical manufacturing consulting agency Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap - not just with the size of pockets - through her brand Point of View Label.  Aditi Sinha is the founder & CEO of Point of View, a Seattle based functional and designer workwear brand on a mission to end pockets inequality for women through smartphone pockets in everything they make. POV has started the 'Pockets Pledge' movement, a change.org petition where women all over the world demand functional pockets from the fashion industry. With over 15 years of work experience, Aditi is a big tech marketing executive alum with the likes of Amazon as well as early member of decacorn start ups back home in India. In her role as a founder and former corporate business leader, she has mentored multiple women and start ups in the early stages of their professional journey. Aditi is passionate about bringing meaningful change with respect to women's equity and diversity.  In this episode, you’ll learn: Aditi’s point of view on women’s workwear Why pocket inequality is a big deal in the workplace The research Aditi did before starting POV and what it revealed about today’s women in the workforce How Point of View Label’s brand tenants helped curate their debut collection How Aditi met her co-founder Sakina How Aditi collects and organizes customer feedback in a way that is useful for future reference When polarizing designs are a good thing People and resources mentioned in this episode: Point of View Label website Point of View Label Instagram Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of women in her niche that get it and support what she’s building. Kalia started BodyCon the Brand as a fuller-bust clothing brand. Growing up she had always struggled to find pieces she was comfortable in, that flattered her, and that actually fit. This applied to almost everything: bras, tops, dresses, and swimsuits. You name it! Everything was either too small on the chest and fit the waist, or fit the chest and was too big on the waist! Kalia started this brand to attempt to solve this problem! She first launched in March of 2024 and has been able to serve hundreds of happy customers. Kalia is actively working on new pieces and always looking for inspiration in new trends! In this episode, you’ll learn: How Kalia developed and stays firm on BodyCon The Brand’s full-bust size chart How to communicate sizing effectively for e-commerce  The expensive lesson Kalia learned about manufacturing Why Kalia uses a different factory for each of her designs How Kalia develops her tech packs without having good comp samples to reference The good and the bad sides of going viral for your business The number one thing that has fueled BodyCon The Brand’s social media growth People and resources mentioned in this episode: BodyCon The Brand website BodCon The Brand Instagram Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.