How Fitting: design a slow fashion business that fits
Alison Hoenes | women's apparel patternmaker
127 episodes
18 hours ago
How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values. In biweekly episodes, hear how relatable fashion entrepreneurs (the kind who run their businesses from kitchen tables and cutting tables, not boardroom tables) navigate the fashion industry with integrity and define success based on their own principles.
In each conversation, host Alison Hoenes (a freelance women’s apparel patternmaker) explores the things that all slow fashion business owners experience: the vulnerability of launching something new, the deeply empathetic process of designing clothes that fit a niche market, the challenges of pursuing both financial and environmental sustainability, the late nights of reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that make it all worth it.
In addition, hear from experienced fashion industry resources that are helping indie designers make a difference and a profit – like low MOQ factories, fashion marketing and business coaches, or sustainable fabric suppliers.
How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?
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How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values. In biweekly episodes, hear how relatable fashion entrepreneurs (the kind who run their businesses from kitchen tables and cutting tables, not boardroom tables) navigate the fashion industry with integrity and define success based on their own principles.
In each conversation, host Alison Hoenes (a freelance women’s apparel patternmaker) explores the things that all slow fashion business owners experience: the vulnerability of launching something new, the deeply empathetic process of designing clothes that fit a niche market, the challenges of pursuing both financial and environmental sustainability, the late nights of reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that make it all worth it.
In addition, hear from experienced fashion industry resources that are helping indie designers make a difference and a profit – like low MOQ factories, fashion marketing and business coaches, or sustainable fabric suppliers.
How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?
Recreating the Luxury & Legacy of Vintage Textiles with Christine Lindebak of Lindy Lindy
How Fitting: design a slow fashion business that fits
56 minutes 53 seconds
4 months ago
Recreating the Luxury & Legacy of Vintage Textiles with Christine Lindebak of Lindy Lindy
Luxury doesn’t always look like designer clothes, high heels, and a “dream” fashion job in NYC. Sometimes it looks more like quiet morning moments getting ready for a big day, hand-stitched embroidery on a vintage table linen, and barefoot commutes to a home office in a Spanish apartment. Christine Lindebak has always appreciated these small details. With her bridal loungewear brand, Lindy Lindy, she has leaned into these details even more. Each piece is crafted using vintage textiles that share a luxurious story of their own.
In episode 119, hear why her lounge and sleepwear designs were a perfect fit for brides, how Christine’s identity and lifestyle massively changed when she quit corporate, and the ways that Christine has considered scaling that align with her values.
Christine Lindebak is a fashion industry veteran, having worked for Emilio Pucci, Mulberry, and Alexis Bittar. She is the founder of Lindy Lindy, creating bespoke homewear from vintage Spanish linens for brides seeking one-of-a-kind getting-ready attire. Christine is also the force behind Sewing and the City, selling fashion sewing patterns online and in shops around the globe and inspiring people of all ages to sew their own clothes.
This episode explores:
Fitting the customer
Why the bridal loungewear market organically fit Lindy Lindy
How Lindy Lindy’s niche made marketing easier for Christine
How Lindy Lindy pieces are sized
Christine’s approach to pricing her pieces
Fitting the lifestyle
How Christine landed her first wholesale partnership
Why Christine quit her “dream” career in luxury retail
How Christine’s identity and lifestyle massively changed when she quit corporate
Fitting the values
The reason behind Christine’s premium sewing construction choices
How the textiles themselves shape Lindy Lindy designs
How Christine’s values play out in the day to day operations of Lindy Lindy
The ways that Christine has considered scaling that fit her values
People and resources mentioned in this episode:
Lindy Lindy website
Lindy Lindy Instagram
Sewing In The City website
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How Fitting: design a slow fashion business that fits
How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values. In biweekly episodes, hear how relatable fashion entrepreneurs (the kind who run their businesses from kitchen tables and cutting tables, not boardroom tables) navigate the fashion industry with integrity and define success based on their own principles.
In each conversation, host Alison Hoenes (a freelance women’s apparel patternmaker) explores the things that all slow fashion business owners experience: the vulnerability of launching something new, the deeply empathetic process of designing clothes that fit a niche market, the challenges of pursuing both financial and environmental sustainability, the late nights of reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that make it all worth it.
In addition, hear from experienced fashion industry resources that are helping indie designers make a difference and a profit – like low MOQ factories, fashion marketing and business coaches, or sustainable fabric suppliers.
How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?
