In this no-fluff episode of the High-Rankings SEO Podcast, Charlie reveals the 7 critical SEO mistakes dispensaries are still making in 2025 and how to fix them before they tank your traffic. From sabotaging your visibility with subdomains and iFrames to overlooking your Google Business Profile as a conversion tool, he walk through the real-world issues that are costing dispensaries rankings and revenue. You’ll get clear, actionable solutions you can apply immediately. Whether you’re a GM, marketer, or MSO, this episode is your cheat sheet for staying ahead in dispensary SEO.
In this episode of the High-Rankings SEO Podcast, we dive deep into the AI-powered SEO tools that are transforming how dispensaries compete online. We break down the essential AI tools every dispensary needs, share real implementation strategies, and reveal how Dispensary-Growth's own AI-powered tools are helping dispensaries forecast traffic and automate SEO audits. Tune in today to dominate your local markets!
In this episode of the High-Rankings SEO Podcast, we unpack how Google’s new AI Overviews are reshaping local search and what it means for cannabis dispensaries. Using key findings from the latest Ahrefs study, we explain how brand mentions, domain authority, and content quality affect your visibility in AI-generated results. You’ll learn the most effective ways to build trust with Google, earn placement in AI Overviews, and future-proof your dispensary’s SEO strategy.
In this episode of High-Rankings, we’re joined by Sam Pettee and BJ Jordan, the founders of Internet Milk, the only platform that combines cannabis website compliance, marketing attribution, engagement tools, and reputation management into one solution.
We dig into what makes cannabis website compliance so complex, how Internet Milk helps protect dispensaries during audits, and why most operators have major blind spots when it comes to tracking their marketing performance.
You’ll learn:
• What compliance actually means for your website and how to pass an audit
• How to see which traffic sources are driving real revenue
• Ways to turn your age gate into a growth tool for email and SMS
• The biggest mistakes dispensaries make with attribution and retention
• Three things you can do today to improve compliance and tracking
This episode is a must-listen for cannabis brands, dispensaries, and marketers who want to stay compliant and scale smarter.
In the final episode of SEO Mastery: Your Dispensary’s Daily, Weekly, and Monthly Playbook, we share the four most impactful SEO tasks dispensaries should complete every month to stay ahead in local search. From running technical audits and updating old content to refining your Google Business Profile and launching link-building campaigns, these strategies are designed for long-term growth. Tune in to learn how to take a proactive, strategic approach to your dispensary’s SEO and maintain your edge in a competitive market.
In Episode 2 of SEO Mastery: Your Dispensary’s Daily, Weekly, and Monthly Playbook, we focus on the five essential weekly SEO actions dispensaries should take to stay visible in Google search. You’ll learn how to consistently publish blog content, audit product pages, earn local backlinks, and refresh your internal links for better site structure. We also dig into how to use analytics and search data to inform your SEO strategy. These weekly habits will help you maintain momentum and outperform less disciplined competitors in your market.
Episode 1: Daily Actions to Increase Your Dispensary’s Ranking on Google
In this first episode of SEO Mastery: Your Dispensary's Daily, Weekly, and Monthly Playbook mini series we focus on the five most effective daily actions dispensaries can take to improve their Google rankings. From responding to reviews and posting on your Google Business Profile to spotting trending questions and earning backlinks, these small but strategic tasks help build local visibility and trust with search engines. Whether you’re a dispensary owner or part of the marketing team, this episode gives you a repeatable daily SEO routine that delivers long-term results.
In this episode of High-Rankings, Charlie and Caz guide dispensary owners through Google Search Console; from initial setup and verification to analyzing Performance, Coverage, and Links reports. You’ll discover how to spot indexing errors, improve click-through rates, and monitor schema enhancements. By the end, you’ll have a clear process to turn Console insights into on-site SEO improvements and drive local search success for higher revenue.
In this episode of High-Rankings, Charlie and Caz uncover five “standard” website features that are costing your dispensary customers ($$) and search rankings. You’ll learn why vague homepage headlines, homepage sliders, meaningless subheadings, menus hosted on a subdomain, and menus embedded via iFrame all drag down load times, dilute your SEO authority, and fragment analytics data.
We’ll walk you through:
How to turn a generic “Welcome to Our Dispensary” into a power-packed H1 that targets “Flower, Edibles & Pre rolls in [Your City]”
Why static hero panels outperform rotating sliders by up to 25% in engagement
How benefit-driven subheadings like “Lab-Tested THC & CBD Levels” keep visitors reading
The SEO cost of menu.yourdispensary.com and simple steps to consolidate on your main domain
Why in-page HTML5 menus beat iFrames for indexing, session tracking, and accurate ROAS reporting
By the end of the show, you’ll know exactly which five elements to strip out and what to replace them with, how to boost page speed, improve user experience, and climb higher in local search.
She’s back! Amy Toman, one of only five English-speaking Diamond Product Experts for Google Business Profiles—and the first woman to hold the role—joins us again to unpack what’s new (and what’s still broken) inside the world’s busiest Google forum.
In this episode, Amy breaks down how GBP has evolved since we last spoke in 2024. Has the algorithm changed? Are fake review warnings working? What’s the real deal with the new AI-generated business summaries?
Plus:
✔️ Amy’s top 3 ways retailers can optimize their Google Business Profile (just in time for 420)
✔️ The truth about response time delays and address verification
✔️ Whether Google is finally enforcing its own rules
✔️ And what she’s most excited about for the upcoming Product Expert Summit in Dublin
Whether you manage one dispensary or fifty, this is the episode to bookmark.
You can reach Amy directly at local@amytheseo.com OR her Inkedin is HERE.
🎙️ Rank Really High’s Approach to Cannabis SEO, eCommerce & AI (with Dan Mondello)
In this episode, we sit down with Dan Mondello, co-founder and CEO of Rank Really High, to talk cannabis eCommerce, SEO, AI-powered kiosks, and the future of dispensary tech. Dan and his team are known for helping dispensaries build stunning, conversion-optimized websites that actually rank and they’ve been quietly solving some of the biggest pain points in the industry.
We dig into Dan’s founder story, what finally pushed him to go all-in on Rank Really High, and how the company’s product suite has expanded to support dispensaries beyond just online sales. From the SEO mistakes most dispensaries make to the philosophy behind their AI kiosk, Dan breaks down how his team is helping retailers compete in an increasingly digital world.
What you’ll learn:
– Why iframe menus kill SEO—and how Rank Really High avoids it
– How dispensaries can drive more revenue through organic traffic
– What role AI is playing in modern dispensary UX
– The key integrations and tech stacks powering top cannabis sites
– How to actually make Google Ads work in a restricted market
Whether you’re a dispensary operator, marketer, or just trying to future-proof your retail experience, this episode is packed with actionable insight.
-Visit them at www.rankreallyhigh.com
We look back at 100 episodes and where we're going next.
In this episode, we break down content pruning - the process of removing, merging, or updating low-performing content to improve your dispensary’s SEO. We discuss why pruning helps boost rankings, enhances user experience, and makes your site more search engine-friendly. Learn how to identify pages that need pruning using tools like Google Search Console and SEMrush, plus the best strategies to optimize, consolidate, or remove outdated content. Whether you're struggling with thin pages or old blogs, this episode will guide you through the right way to clean up your website and drive more traffic.
How can Terpli enhance your customer's buying experience? How can it make your dispensary more money?? What's new??
In this episode, we dive into a 10-step SEO checklist designed to help dispensaries rank higher before 420—one of the biggest sales days of the year. From keyword research and technical SEO to content optimization, backlinks, and E-E-A-T, we cover everything you need to boost visibility, drive traffic, and increase conversions. Learn how to optimize your website, fix common SEO issues, and improve user experience to stay ahead of the competition. Whether you're a dispensary owner or a marketer, these actionable tips will set you up for SEO success before 420!
Listen to this episode and learn the latest tactics in customer acquisition and retention to get geared up for 420 with special guest Lisa Williams, CEO of Toke Agency.
In this episode, we dive into how Google reads, ranks, and recommends your dispensary website. Learn how Google’s crawlers discover and index your pages, why proper site structure matters, and the key ranking factors that influence your visibility. We’ll cover content relevance, user experience, backlinks, technical SEO, and local search optimization. Plus, we’ll share actionable steps to ensure your dispensary site is fully optimized for search engines. Whether you're struggling with rankings or looking for an edge over competitors, this episode is packed with practical SEO insights to help you drive more traffic and grow your locations.
Dispensary owners and marketing teams need clear SEO data to make smart decisions. In this episode, we break down how to set up a dispensary SEO report in GA4 and Search Console, highlighting the five most important local SEO KPIs. Tune in and take control of your SEO strategy.
This episode explores the most effective content strategies for cannabis blogs to attract, engage, and convert readers into loyal dispensary customers. From educational posts and product spotlights to local content and lifestyle articles, we cover the types of blogs that resonate with your audience. Learn actionable tips for keyword research, on-page SEO, and creating compelling calls to action that drive sales. Whether you're starting a new blog or refining your existing strategy, this episode provides the tools you need to build a successful dispensary blog that informs, engages, and boosts customer loyalty.
In this episode, we talk about the essentials of schema markup and how dispensaries can use it to improve their SEO and stand out in search results. From LocalBusiness and Product schemas to FAQ and Review schemas, we break down the types most relevant to dispensaries. You'll learn actionable tips for implementing structured data, avoiding common mistakes, and leveraging schema to attract more customers. Whether you're new to SEO or looking to optimize further, this episode provides everything you need to enhance your dispensary's online visibility.