In today's episode of Her Story, I sit down with Alicia Reynoso. We dive deep into the raw, real, and powerful journey behind building an 8-figure e-commerce brand, and then doing it all over again. Alicia Reynoso shares how she went from launching a cooling towel at the worst possible time to scaling a hydration brand, building a wildly engaged community, and eventually selling for a multimillion-dollar paycheck.
Now on her second brand (already nearing $4 million in its first year!), she breaks down what’s changed, what’s stayed the same, and what every entrepreneur really needs to know.
Key Takeaways:
Whether you're in the trenches or dreaming of your first sale, this conversation will remind you what's possible with the right mix of grit, strategy, and heart.
Connect with Alicia:
Join her Skool community for in-depth trainings, group coaching, and real-time support:
👉 https://www.skool.com/of-impact-6340
Explore Alicia’s brokerage services at:
👉 https://www.ofimpactadvisors.com/
In today’s episode of Her Story, I sit down with Stacy Aguilar, a graphic and web designer whose journey is a testament to courage, creativity, and resilience. From studying policy in New York to teaching design at an all-girls school and eventually building her dream creative business. Stacy’s path has been anything but linear. Now, as a mom of two, she empowers small business owners and online course creators with her signature bright, modern designs, blending minimalism with a boho vibe.
In this episode, Stacy opens up about her transition from teaching to entrepreneurship, the power of design in amplifying impact, and the realities of balancing motherhood with a passion-driven career.
Key Takeaways:
Connect with Stacy:
📸 Instagram: @stacyeaguilar
🌍 Website: stacyeaguilar.com
📅 Schedule a Free Call: stacyeaguilar.com/contact
📩 Join Her Newsletter: Designer’s Digest: stacyeaguilar.myflodesk.com/designersdigest
In this episode of Her Story, Elizabeth sits down with a powerhouse entrepreneur who transformed her corporate e-commerce expertise into a multi-six-figure Etsy empire, generating over $1 million in profit in just six years. From ranking in the top 0.1% of Etsy shops worldwide to coaching over 3,500 sellers to success, her “all gas, no brakes” mindset has fueled a remarkable journey. As a military spouse and mom of two, she’s also launched EtSEO, a game-changing tool for Etsy sellers in 2024. Tune in to hear how she balances resilience, family, and business while empowering others to chase their dreams.
Key Takeaways:
Her story is a testament to betting on yourself, overcoming obstacles, and building a life of purpose. Whether you’re an aspiring Etsy seller or a seasoned entrepreneur, this episode is packed with actionable insights to ignite your journey.
Connect with Dylan:
On Instagram: @dylanjahraus
or visit: DylanJahraus.com
In today's episode of Her Story I sit down with Jasmine "Jay" Lopez, the inspiring CEO and founder of Scalable, powered by J Lopez Enterprises. Jay’s journey is a testament to courage and determination, she traded a 20-year nursing career for the unpredictable world of entrepreneurship, growing her company from a small startup to a thriving 7-figure business in just six years. In this episode, Jay opens up about the pivotal moments that fueled her transformation, including her daughter’s brain tumor diagnosis and the leap of faith that landed her a contract with Tony Robbins. From battling imposter syndrome to mastering time-blocking as a single mom, Jay shares raw insights into building a business rooted in trust and purpose.
Key Takeaways:
Tune in to hear how Jay turned pain into progress and learn actionable advice for anyone dreaming of breaking free from the 9-to-5.
Connect with Jay:
On Instagram: @jlopez_enterprises
On Facebook: Jay Lopez
Or visit: jlopezenterprises.com
In today’s episode of Her Story, we’re joined by the incredible Amy Wees, an entrepreneur whose journey from a military veteran struggling to bring her first product to market has blossomed into one of resilience, transformation, and success. Amy has become a recognized authority in e-commerce and global sourcing, but her path was anything but easy.
As an inventor at heart, Amy shares the raw, vulnerable story of the struggles she faced while trying to turn her first product idea into reality. From the overwhelming complexities of navigating patents to the trials of product development and manufacturing, Amy reveals the emotional journey that led her to not only create her own product but also to push through the uncertainty and fear that come with it.
Her story is one of grit and determination, and it’s a powerful reminder of what it means to not give up, even when the odds are stacked against you. Amy faced challenges in product sourcing, global markets, and the overwhelming task of building a business from scratch—yet, she turned those struggles into the foundation of her success, ultimately selling her business in 2024.
Today, as a sourcing expert and e commerce expert, Amy pours her heart into helping entrepreneurs navigate the complex and competitive e-commerce world. She’s passionate about guiding them through the process of sourcing products globally and finding their unique place in the market. Her wisdom and experience shine through as she empowers entrepreneurs to not only bring their products to life but to stand out and thrive in a crowded marketplace. Amy also leads transformative sourcing trips, offering entrepreneurs the chance to experience firsthand how to build a successful product line and the confidence to do it on their own.
Tune in to hear Amy’s deeply personal story of perseverance, transformation, and empowerment. Her journey will inspire you to push past your own fears and doubts, and give you the tools and inspiration to bring your product ideas to life with clarity, confidence, and passion.
Key Takeaways:
Connect with Amy:
Amy's Website: Amazing at Home
Sourcing Trips: Learn more about Amy’s upcoming sourcing trips and how to join at Amazing at Home
Don’t forget to subscribe and leave a review if you enjoyed the episode!
In today’s episode of Her Story, we’re joined by Lindsay Bowden, a successful entrepreneur who has built a thriving digital product business while balancing motherhood and family life. Lindsay shares the inspiring journey of how she transitioned from full-time Math High School Teacher to a business owner, and eventually helped her husband quit his corporate job to become a stay-at-home dad.
Lindsay gives us a deep dive into her entrepreneurial process, including how she prices her digital products, her essential tools for productivity (spoiler: Asana is a game-changer!), and how she juggles work-life balance while raising two young kids. Plus, she shares her approach to organic marketing, focusing on YouTube as a major growth platform for her business.
A key part of Lindsay’s story is the importance of having a strong why. For Lindsay, her motivation to build a business came from a deep desire to stay at home with her new baby. She discusses how her "why" not only drove her business but helped her push through difficult moments and stay motivated when things felt uncertain.
We also talk about imposter syndrome, the importance of taking messy action, and how she stays motivated even when things feel uncertain. Lindsay’s authenticity shines through as she encourages other women to take the leap, even when doubts arise.
This episode is packed with valuable insights for anyone looking to start or grow their business. Whether you’re a teacher, a stay-at-home mom, or anyone with a passion to share, Lindsay's advice will inspire you to take the next step in your entrepreneurial journey.
Lindsay’s story is a testament to the power of taking messy action, doing things scared, and finding your true purpose along the way.
Key Takeaways:
Tune in and be inspired by Lindsay’s story of resilience, hard work, and the pursuit of her dream life.
Learn more about Lindsay:
Don’t forget to subscribe and leave a review if you enjoyed the episode!
Join me as I pick the brains of successful women who’ve built profitable businesses from the ground up, completely transforming their lives and the lives of their families.
Every extraordinary story begins with a woman who dares to believe in herself. It’s time to write YOURS!