In today's episode of Her Story I sit down with Jasmine "Jay" Lopez, the inspiring CEO and founder of Scalable, powered by J Lopez Enterprises. Jay’s journey is a testament to courage and determination, she traded a 20-year nursing career for the unpredictable world of entrepreneurship, growing her company from a small startup to a thriving 7-figure business in just six years. In this episode, Jay opens up about the pivotal moments that fueled her transformation, including her daughter’s brain tumor diagnosis and the leap of faith that landed her a contract with Tony Robbins. From battling imposter syndrome to mastering time-blocking as a single mom, Jay shares raw insights into building a business rooted in trust and purpose.

Key Takeaways:

• Embrace the Pivot: Jay’s shift from nursing to a marketing agency and later to a niche serving real estate agents shows the power of adapting to find your true calling.
• Action Over Excuses: Success demands relentless work ethic and a "no excuses" mindset, even amidst personal challenges like family illness.
• Evoke Emotion in Marketing: Jay’s top tip: storytelling is the secret to connecting with clients and growing a brand.
• Find Your Why: A deeper purpose beyond money (freedom, flexibility, helping others) is what sustains entrepreneurial drive.
• Time-Blocking is Key: Structuring your day, from work to family time, can unlock productivity and balance.

Tune in to hear how Jay turned pain into progress and learn actionable advice for anyone dreaming of breaking free from the 9-to-5.

Connect with Jay:
On Instagram: @jlopez_enterprises
On Facebook: Jay Lopez
Or visit: jlopezenterprises.com