In this episode, we explore the magic of framing, a principle made famous by behavioral economist Rory Sutherland. Discover how the way you present your book can change its perceived value. I’ll show you how Author Nation's RAVE uses this tactic to make ticket prices feel like an irresistible deal—and how you can use framing to make your book stand out.

David Ogilvy once said, ‘The more you tell, the more you sell.’ In this episode, I break down why providing detailed information, when done strategically, can boost book sales. I’ll share how Author Nation's RAVE uses storytelling and layered messaging to build excitement and how you can apply the same tactics to sell more books.

In this episode, I explore Eugene Schwartz’s principle that successful marketing doesn’t create desire—it amplifies what already exists. Learn how to uncover and leverage the desires your readers already have to build irresistible book campaigns. I’ll use examples from Author Nation's RAVE to show you how tapping into existing passions can transform your marketing approach.

In this episode, I dive into the fascinating world of counterintuitive marketing, where unconventional strategies lead to extraordinary results. I’ll explore insights from marketing legends Eugene Schwartz, David Ogilvy, and Rory Sutherland, and show how these principles apply to indie authors. From amplifying existing desires to creating exclusivity, you'll learn how to attract readers and build demand in ways that defy logic.

In this episode, I explore how managing your creative energy like a balanced system is essential to sustainable authorship. Learn how to strategically align your creativity, business, and relationships to avoid burnout and create a lasting, fulfilling writing career.

In this week’s episode, I explore Synchronicity: The Inner Path of Leadership by Joseph Jaworski, discussing how aligning your inner values with your actions can transform your leadership journey. Tune in for key insights on leading from within, shifting your mindset, and embracing synchronicity to connect with the people and opportunities that drive meaningful change in your work and life.

In this week's episode, I delve into Kraig Kramers' "CEO Tools" and share the invaluable insights I gained from him through Vistage. Discover how mastering tools like the one-page business plan and understanding the importance of implementation over imitation can transform your business strategy. Join me as I explore the essence of turning knowledge into actionable results for lasting success.

In this week's episode, I shift gears from my planned topic to share a deeply personal journey. I'll explore the concept of peak creative performance, debunking common myths about success, and offering practical insights into managing stress and achieving an upward spiral in your creative and personal life. Join me as I discuss the importance of cycles, recovery, and seeking help to improve and sustain high performance.

In this week's episode, I dive into "The Formula" by Joshua Robinson and Jonathan Clegg, exploring how success strategies from Formula One racing can be applied to the publishing world. Join me as I discuss the vital roles teamwork and innovation play in driving success and creativity in your writing journey!

Join me this week as I discuss the future of publishing through the lens of Michael Lewis’s Moneyball. This episode explores how statistical analysis can transform the publishing industry, allowing indie authors to thrive while traditional publishers struggle. Learn how to leverage this data to design your own success algorithm and stay ahead in the competitive world of book publishing.

Join me this week as I delve into the Human Givens approach and its profound impact on human behavior. I'll explain how meeting our innate emotional needs can enhance storytelling and marketing strategies. Discover how embracing these principles and challenging conventional approaches can help build a thriving community around your brand.

Join me this week as I discuss the influence of behavioral psychology on decision-making and marketing. I'll share insights from my experiences with experts like Nick Epley and Richard Thaler and how their teachings have shaped my approach to creating effective marketing systems. Discover how challenging your own thinking and the status quo can set you on a path to success in the publishing industry.

Join me this week as I delve into the profound influence of Shane Parish, the mastermind behind "The Knowledge Project" podcast. I explore Shane's insights on decision-making, the importance of mental models, and introduce his latest book, "Clear Thinking," which focuses on developing critical and consistent thinking. Discover actionable steps to enhance your decision-making process and stay present in your daily actions.

In this episode, I explore how to deepen our learning methods beyond what we pick up from others, emphasizing that real understanding and innovation come from developing our own approaches. I discuss the importance of advancing through the levels of Bloom's taxonomy—from basic recall to creating new ideas—and relate this to the Japanese concept of Shuhari, which describes the journey of learning, mastering, and transcending knowledge. I challenge listeners to evaluate their learning processes and consider how they can move beyond mere application to truly innovative thinking.

Dive deep into the world of persuasion and propaganda with me in this episode, where I explore Edward Bernays’ seminal work. Discover how his theories shape our understanding of media, influence, and public opinion, and learn how you can apply these concepts to more effectively connect with your audience.

Join me on this week’s episode as I explore the impact of stoic virtue in our lives, inspired by the philosophy in the book, “The Obstacle is the Way.” Discover how embracing these principles can shape your responses and actions, creating a purpose-driven life.

Join me in this episode as I explore transformative customer-centric sales techniques. Learn how these strategies can revolutionize your relationships with readers and boost your book sales.

Dive into the world of Seth Godin with me in this episode, where we explore the profound insights from his books like “This is Marketing” and “The Practice.” Discover how these principles can revolutionize your approach to marketing and creativity within your writing business.

In this podcast episode, I look at how culture impacts business success using ideas from Ben Horowitz's book "What You Do Is Who You Are." I discuss how our actions shape our brand's identity, highlighting the key role of leadership in building a culture that aligns with our values. Whether you're a solo entrepreneur or leading a team, join me as I share strategies for creating a thriving culture that genuinely resonates with your audience and drives sustained growth.

Join me on this week's podcast as we discuss the book "Blue Ocean Strategy" and how it can revolutionize your approach as an author. We'll explore the vast, uncharted waters of creating unique markets and discuss practical steps to build your digital homestead. Tune in to discover how to create experiences that draw the right readers to you, making your offerings not just another book on the shelf but a destination.