Hello Author, is a series of short episodes focused on authors' best business and marketing practices.
Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.
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Hello Author, is a series of short episodes focused on authors' best business and marketing practices.
Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.
Episode 39 Season 4: The Magic of Framing: Changing Perceptions to Boost Value
Hello Author
3 minutes
1 week ago
Episode 39 Season 4: The Magic of Framing: Changing Perceptions to Boost Value
In this episode, we explore the magic of framing, a principle made famous by behavioral economist Rory Sutherland. Discover how the way you present your book can change its perceived value. I’ll show you how Author Nation's RAVE uses this tactic to make ticket prices feel like an irresistible deal—and how you can use framing to make your book stand out.
Hello Author
Hello Author, is a series of short episodes focused on authors' best business and marketing practices.
Produced initially as emails, the material has been turned into audio to allow you to digest this information while going about your day. Episodes run from three to ten minutes.
