In this powerful episode, sales expert Jessica Stone joins us to tackle one of the biggest challenges salon owners and staff face: fear in sales. Whether it’s fear of rejection, fear of sounding pushy, or fear of failure, Jessica breaks it all down and shares actionable strategies to help tanning salon professionals sell with confidence and authenticity.
We’ll explore:
If you’re ready to stop letting fear hold you back and start selling with purpose, this episode is for you.
Join Kristin Jackson and Jessica Stone as they explore the exciting transition from traditional tanning services to a comprehensive wellness experience. Discover how salons can seamlessly integrate wellness services, engage customers, and boost revenue. Learn about innovative equipment, marketing strategies, and the benefits of combining services to create a holistic approach to beauty and wellness. Whether you're a salon owner or a wellness enthusiast, this episode offers valuable insights into the future of the industry.
Join us as we sit down with Makayla and Gracie of Devoted Creation to catch up on events, products, and bundle ideas for the upcoming Holidays.
Grab your coffee and join us for a caffeinated chat with Kylie Sinclair from New Sunshine Brands! In this episode, we try to coax out clues about the highly anticipated 2026 product lineup from tanning titans Australian Gold, Swedish Beauty, California Tan, and Designer Skin. Will she spill the secrets? Tune in for insider insights, brand buzz, and a few surprises along the way.
In this Bonus episode, learn solid tips to strengthen your team's sales abilities.
In this episode, we dive into the art of preparing your salon for the bustling fall season. Discover essential strategies to attract new clients, optimize your service offerings, and create a warm, inviting atmosphere. From marketing tips to staff training, we cover everything you need to ensure your salon thrives as the leaves change. Tune in for expert insights and actionable advice to elevate your salon's success this fall!
Download your copy of the Fall Planning Guide hereRegister for Bridging the Sales Gap here
In this episode of Heartland Presents Let's Talk Tanning, Kristin Jackson sits down with Cole Johnson, the owner of Haute Co. Brand, to explore the evolving landscape of skincare marketing to men. Discover the unique challenges faced in this traditionally female-dominated industry and the innovative strategies that are breaking barriers. From understanding male consumer behavior to creating universal packaging that appeals to all genders, this episode delves into how skincare brands are successfully engaging a growing male demographic. Tune in to learn how simple conversations and targeted product offerings can transform perceptions and expand market reach.
Join us in this exciting episode of "Let's Talk Tanning" as Kristin Jackson sits down with Jacob Hale from InnoVe, the company behind Norvell and Sunless Inc. Discover the vibrant energy and hands-on learning that took place at the recent Norvell University training, where 24 participants got certified in the art of spray tanning. Whether you're a beginner or a seasoned professional, this episode delves into the unique offerings of Norvell's training programs, including the hands-on and master's courses. Learn how these sessions foster community, innovation, and excellence in the tanning industry. Don't miss out on the insights and stories from this transformative experience!
Great customer service is the #1 way to drive loyalty, boost sales, and turn casual tanners into raving fans. In this episode of Heartland Presents: Let’s Talk Tanning, we sit down with industry pro Joe Schuster to explore 7 customer service habits that instantly improve client satisfaction—without spending a dime.
From the moment a guest walks through the door to the way your staff handles hiccups, Joe shares field-tested tips that help salons retain more clients, garner more reviews, and increase sales.
Join us as we get the inside scoop from Makayla Thomas and Alex Zeedyk of Devoted Creations on their experience at MYB5.
In this powerful and inspiring episode, Kristin sits down with industry veteran Joe Schuster to talk about one of the toughest topics in business—failure. From Thomas Edison to Walt Disney, we explore the stories of famous figures who faced setback after setback before achieving greatness, and how their resilience can serve as a roadmap for salon owners today. Joe shares personal insights from decades in the tanning industry, offering advice on how to pivot, persevere, and push forward when things don’t go as planned. If you’ve ever felt like giving up, this episode will reignite your drive to stay the course and find success on the other side of struggle.
In this episode, join Kristin and Tori for an inside look at how Heartland goes beyond product distribution to truly support tanning salon owners. From customized marketing tools to business-building strategies, we’re sharing how Heartland partners with salons to help them grow, thrive, and stand out. Whether you're a seasoned owner or just starting out, you’ll learn how to tap into resources that save time, increase visibility, and drive customer engagement. It’s not just about what you sell—it’s about how you run your business. Let’s talk strategy, support, and success!
Join us as we visit with industry veteran Joe Schuster to discuss what it takes to reach your goals and define what success looks like for you. This inspirational episode will show you what it takes to succeed in your business in a new light, and ready to take action.
Building a strong brand is more than just a pretty logo. Find out more in our part 2 series with Joe Schuster on how to take your branding and expand it throughout your professional salon business.
In this dynamic episode of Heartland Presents: Let’s Talk Tanning, host Kristin Jackson is joined by Jessica Stone, Director of Sales, and Tammy Reed, Vice President of Distribution, for a candid and insightful conversation about what great customer service truly looks like in the tanning industry—from three powerful perspectives.
With decades of experience and a passion for helping salons succeed, this trio shares personal stories, real-world advice, and practical strategies to help you turn first-time customers into lifelong fans.
🎧 Tune in to discover how to deliver service that doesn’t just satisfy—it shines.
Business isn’t just about sales—it’s about relationships. In this first episode of our three-part series with industry veteran Joe Schuster, we dive into the foundation of building strong, lasting relationships in the tanning industry.
Joe shares real-world insights from decades in the tanning business, showing how genuine connections lead to business growth, customer retention, and industry influence. Whether you're a salon owner, distributor, or industry professional, this episode will help you strengthen the relationships that drive success.
🎧 Tune in now and start building connections that last!
Tingle lotions—some love them, some fear them, but one thing’s for sure: they spark curiosity! In this episode of Heartland Presents – Let’s Talk Tanning!, we’re diving deep into the science, benefits, and best-selling strategies behind tingle tanning lotions.
We’ll break down:
How tingle lotions work and why they create that fiery sensation
The best way to introduce tingle lotions to hesitant customers
Who should (and shouldn’t) use them for the best tanning results
Upselling strategies to turn first-time tingle users into loyal fans
Common myths vs. facts—because no, it’s not a lotion for everyone!
Whether you're a salon owner, a tanning consultant, or just curious about tingle products, this episode will give you the knowledge and confidence to sell and educate like a pro.
Hit play and get ready to turn up the heat in your salon!
In this episode of Heartland Presents – Let’s Talk Tanning!, we’re diving into one of the easiest ways to boost salon revenue and keep customers coming back—EFT memberships!
Remember the old "Easy Button" commercials? While there may not be a magic button for business success, electronic funds transfer (EFT) memberships come pretty close. Subscription-based services are everywhere—Netflix, Spotify, meal kits—so why not tanning?
Join us as we explore:
✔️ Why EFT memberships create consistent revenue & customer loyalty
✔️ How to structure tiered or customizable memberships to fit any client’s needs
✔️ Smart strategies to prevent cancellations & maximize membership value
✔️ VIP perks & incentives that keep members engaged year-round
Plus, we’ll break down common concerns salon owners have about EFTs and how to overcome them.
💡 Need help setting up EFTs in your salon? Your Heartland business support rep is just a call away!
Tune in now and make membership sales the EASY BUTTON for your salon’s success!
🔗 Subscribe & listen: https://open.spotify.com/show/5LoWOe2LzHgcNnMXmIdyoB?si=BGnB3NqBRdm879UywYgrVQ
In this episode, we're diving deep into the world of social media content creation for tanning salons! Are you tired of posting the same promotions over and over with little engagement? It’s time to switch things up! Join us as we explore how to create social media that connects, entertains, and drives real results without just pushing sales.
We’ll talk about:
Why your posts may not be getting the attention they deserve and how to change that! Evergreen vs. short-term content: How both work together to keep your feed fresh and engaging. The power of using AI tools like ChatGPT to generate content ideas and write captions in minutes. How to create stunning posts quickly using Canva, even if you’re not a designer. Tips for showcasing your salon's unique selling points and making your posts stand out. And much more!This episode is packed with actionable steps, tips, and resources to help you elevate your social media strategy, engage your audience, and ultimately drive more customers through your door. Tune in and get ready to revolutionize your content game!
In this episode of Heartland Presents – Let’s Talk Tanning, we’re joined by industry expert Jessica Stone to explore how to elevate staff training from a chore to an enjoyable and engaging experience. Jessica shares creative strategies for making training sessions interactive, memorable, and aligned with your team’s growth goals.
Learn how gamification, role-playing scenarios, and incentives can transform how your staff approaches learning. Discover why investing in fun, meaningful training not only boosts team morale but also enhances customer service, sales skills, and overall salon success. If you’re looking to pour into your staff and make training something they look forward to, this episode is a must-listen!