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Ever wondered why your customers do the bizarre things they do?
Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?
Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!
Enter the world of Behavioral Economics: where psychology meets dollars and sense.
Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling
Ever wonder why parting with that online purchase feels like a mini heartbreak? Dive into the quirky psychology of the Endowment Effect and uncover the ties that bind us to our belongings.
Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.
Ever wonder why customers browse, hum and haw, and then leave without buying a darn thing? It's not them; it's you! Tune in to our latest episode where we dive deep into the Paradox of Choice.
