#Hashtags, The Gartner Marketing & Communications Podcast
Gartner
78 episodes
5 months ago
Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.
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Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.
Managing and enhancing reputation is a key role for CCOs. But increasing day-to-day risks are driving them into a reactive approach, undermining their entire organization’s ability to succeed. This #Hashtags Podcast gives insights to help you be more proactive and play the long game on reputation.
As marketers increasingly embrace the benefits in deploying GenAI, consumers are generally onboard — but not necessarily thrilled. In this #Hashtags episode, a peek inside the consumer mind charts a path for CMOs to reduce risk and better protect their sizable GenAI investments.
In our current volatile environment, CCOs are focused on resourcing their teams in preparation for what awaits. This #Hashtags episode covers new Gartner data that shines light on the roles and investments comms leaders are prioritizing in order to create the greatest organizational impact.
Most B2B CMOs focus on helping buyers buy, without thinking of the customer’s broader change context. But nearly all B2B purchases signify some form of organizational change. This #Hashtags Podcast episode covers how successful CMOs strategize beyond the sale to account for buyers’ change readiness.
Rapid business transformation is impacting how communicators can best deliver value to their organizations. This #Hashtags Podcast episode covers how CCOs will need a cutting-edge competency framework to build a team of resilient communicators who are well-equipped to carry comms into the future.
The ever-evolving digital marketing landscape demands a strategy designed to evolve right along with it. On this #Hashtags, to help CMOs keep pace, Gartner has analyzed the strategies pursued by Genius brands, whose digital marketing performance eclipses that of their peers.
AI is moving from experimentation to strategic implementation across marketing and communications teams. But long-term growth is limited by an unclear view of what productive use of GenAI looks like. On #Hashtags, we discuss insights to help CMOs and CCOs chart a more impactful path forward for GenAI.
Looming bans and a step back on fact checking arrive at a time that is turbulent for social media platforms. In this #Hashtags episode, as CMOs and CCOs look to protect their brands and adapt to evolving consumer behaviors, staying agile and informed will help them future-proof their efforts.
Constant change requires executives to re-establish themselves as effective leaders. On #Hashtags, as CCOs and CMOs build their personal brands as influential forces in their organizations, one insight could set them up for greater success: as branding experts, they already know how to do this.
As marketers and communicators embrace GenAI, their success will ride in part on teaching AI about their brand. This #Hashtags Podcast episode explains how understanding the current limitations and how to overcome them will help CMOs and CCOs more fully seize on the opportunities GenAI represents.
The economic force of inflation may have receded, but its scarring cultural impact continues to drive consumer behaviors and attitudes. In this #Hashtags episode, marketers and communicators who understand these underlying forces will find themselves best positioned to build effective brands.
Growth-minded CMOs must focus as much on retaining customers as acquiring them. But CMOs often target acquisition churn, while neglecting other points of attrition that may prove more costly. On #Hashtags, we look at a new approach that can help CMOs address the churn that matters most.
Advertising is one of the largest, most discretionary lines in CMOs’ market budgets. But in a challenging consumer environment, it’s hard to identify winning strategies with clear ROI. This #Hashtags Podcast covers new data on high performers, unveiling secrets of successful advertising.
It’s one thing to create value — another to get credit for it. As CMOs fight for budget and influence, their success requires a multifaceted approach that reaches beyond numbers. Today, we discuss four keys to win over C-suite skeptics and solidify credit for all your valuable work.
In the competitive arena of digital commerce, marketers are looking for any edge to deliver on growth. In this #Hashtags episode, we talk about how a data-driven view into what top-performing brands are doing differently can help CMOs set a winning, differentiated digital commerce strategy for 2025.
How much do elections directly impact things that CCOs and CMOs care about, and to what extent? On today’s #Hashtags, we look at how successfully navigating the 2024 election season starts with an accurate assessment of what consumers are experiencing in this consequential presidential cycle.
CMOs and digital commerce leaders are charged with driving customer acquisition and retention, yet often lack reliable consumer insights. On #Hashtags, we talk about how recent data paints a better picture of where to invest or pull back, increasing CMOs’ confidence in digital commerce decisions.
B2B CMOs strive to create differentiated brand and product messaging that motivates buyers to act. Most messaging focuses on business value and functional benefits. But on this #Hashtags, we explore how this approach fails to account for a major factor in B2B decision-making — the way buyers feel.
Journey orchestration has emerged as an urgent priority for CMOs, but scaling it is a monumental challenge thanks to legacy investments and collaboration drag. Successful orchestration demands shifting culture, adopting new best practices, and mastering emerging tech.
Marketing and CX leaders often dismiss personas as time-consuming projects with dubious practical value. On today’s #Hashtags, we look at how this mindset is looking at personas in the wrong way. Personas crafted off the right kind of data and rooted in customer needs can drive commercial results.
#Hashtags, The Gartner Marketing & Communications Podcast
Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.
