#Hashtags, The Gartner Marketing & Communications Podcast
Gartner
78 episodes
5 months ago
Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.
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Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.
#Hashtags, The Gartner Marketing & Communications Podcast
43 minutes 15 seconds
1 year ago
The Emotional Edge in B2B Selling
B2B CMOs strive to create differentiated brand and product messaging that motivates buyers to act. Most messaging focuses on business value and functional benefits. But on this #Hashtags, we explore how this approach fails to account for a major factor in B2B decision-making — the way buyers feel.
#Hashtags, The Gartner Marketing & Communications Podcast
Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.
