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GTM After Hours

Mark Bliss

24 episodes

7 months ago

In this episode of the GTM After Hours podcast, Mark Bliss interviews Becca Chambers, a communications professional and neurodiversity advocate. They discuss the importance of neurodiversity in the workplace, how it can be a superpower for innovation, and the need for companies to create inclusive environments. Becca shares her experiences with ADHD and how vulnerability in leadership can foster open communication. They also explore the impact of AI on creativity and the future of work, empha...

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In this episode of the GTM After Hours podcast, Mark Bliss interviews Becca Chambers, a communications professional and neurodiversity advocate. They discuss the importance of neurodiversity in the workplace, how it can be a superpower for innovation, and the need for companies to create inclusive environments. Becca shares her experiences with ADHD and how vulnerability in leadership can foster open communication. They also explore the impact of AI on creativity and the future of work, empha...

Show more...

Episodes (20/24)

GTM After Hours

Authenticity in a World of AI with Becca Chambers

In this episode of the GTM After Hours podcast, Mark Bliss interviews Becca Chambers, a communications professional and neurodiversity advocate. They discuss the importance of neurodiversity in the workplace, how it can be a superpower for innovation, and the need for companies to create inclusive environments. Becca shares her experiences with ADHD and how vulnerability in leadership can foster open communication. They also explore the impact of AI on creativity and the future of work, empha...

7 months ago

1 hour 11 minutes

GTM After Hours

Aligning Sales and Marketing for Better Outcomes with Gary Schwartz

In this conversation, Gary Schwartz joins host Mark Bliss to discuss the critical importance of alignment between sales and marketing teams, emphasizing the need to break down silos and focus on shared goals. They highlight the evolution of buyer behavior and the inadequacy of traditional metrics like MQLs in today's market. Schwartz advocates for a more integrated approach where SDRs are positioned within marketing, fostering collaboration and efficiency. He also stresses the significance of...

8 months ago

45 minutes

GTM After Hours

Rethinking Sales Strategies with Trevor van Woerden

In this episode of the GTM After Hours podcast, Mark Bliss and Trevor van Woerden discuss the evolving landscape of sales and marketing, emphasizing the decline of cold outreach and the need for sales professionals to adopt a more marketing-oriented approach. They explore the importance of building authentic relationships, the role of SDRs, and the significance of storytelling in sales. Trevor shares insights on how sales reps can differentiate themselves and the value of engaging with their ...

8 months ago

1 hour 4 minutes

GTM After Hours

What B2B Marketers Can Learn from the Fitness Industry with Sammi Norman

In this engaging conversation, Mark Bliss and Sammi Norman explore the importance of authenticity in branding and marketing. Sammi shares her journey from being a fitness coach to a marketing strategist, emphasizing the need for personal connection and trust in marketing efforts. They discuss the evolving definition of professionalism, the significance of influencer marketing, and the role of video content in building engagement. Sammi also recounts a cautionary tale about a videographer now ...

8 months ago

55 minutes

GTM After Hours

The Power of Personality in Marketing with Bronwen Hudson

In this free-flowing marketing conversation, guest Bronwen Hudson joins the show to discuss a wide array of topics including the failures of companies in social media, the importance of individual voices, and the need for authenticity and personality in branding. The discussion also touches on the balance between entertainment and education in content creation, the challenges of navigating identity in the workplace, and the dynamics of effective teams - drawing parallels with the Beatles' col...

9 months ago

1 hour 14 minutes

GTM After Hours

The Obligatory Podcast on Podcasting with Elijah Drown

In this episode of the GTM After Hours podcast, host Mark Bliss interviews podcast expert Elijah Drown, who shares his journey from corporate finance to becoming a podcast guru. They discuss the evolution of podcasting, the importance of finding your voice, and the common pitfalls in starting a podcast. Elijah emphasizes the need for businesses to embrace podcasting as a vital marketing tool and offers practical advice for startups looking to launch their own podcasts. The conversation also h...

9 months ago

44 minutes

GTM After Hours

Adapting Your Marketing Strategies for the AI Era with Katrina Denk Gonzalez

In this episode of the GTM After Hours podcast, Mark Bliss and Katrina Denk Gonzalez discuss the evolving landscape of B2B marketing, emphasizing the importance of data-driven decision-making, the role of experimentation, and the impact of AI on marketing workflows. The conversation also delves into the significance of effective communication between marketing and sales, the value of events in driving revenue, and the need for human oversight in AI-generated content. Takeaways Switching indu...

9 months ago

52 minutes

GTM After Hours

The Evolution of Sales in SaaS with Scott Jones

In this episode of the GTM After Hours podcast, host Mark Bliss engages in a deep conversation with Scott Jones, exploring his unique career journey from various roles to becoming a successful partner manager in the Salesforce ecosystem. They discuss the evolution of technology, the importance of early adoption, and how curiosity and continuous learning play a vital role in career growth. The conversation also touches on the impact of AI on sales roles, the significance of community-led growt...

12 months ago

1 hour 19 minutes

GTM After Hours

Leveraging NotebookLM for Marketing, Sales, and Customer Success

In this episode of the GTM After Hours podcast, Mark Bliss discusses the transformative potential of NotebookLM, a technology that allows go-to-market professionals to leverage AI podcasts for various applications. He outlines five key ways to utilize NotebookLM, including staying updated on industry news, conducting competitive research, enhancing sales enablement, preparing for pitches, and streamlining meeting summaries. Takeaways NotebookLM can transform PDFs into engaging podcast episo...

1 year ago

13 minutes

GTM After Hours

Sober Event Marketing: Going Beyond the Open Bar with Jen VanAntwerp

In this episode of the GTM After Hours podcast, Mark Bliss speaks with Jen VanAntwerp, founder of Sober in Cyber, about the challenges of networking in alcohol-centric environments and the importance of creating inclusive event experiences. They discuss the shift in alcohol consumption trends, innovative event ideas, and the need for community support networks. Jen shares her insights on marketing strategies for inclusive events and offers advice for event planners and marketers to foster a m...

1 year ago

1 hour 4 minutes

GTM After Hours

The Power of Customer Feedback in Marketing with Andrea Bailiff-Gush

In this episode of GTM After Hours, Mark Bliss chats with Andrea Bailiff-Gush, a seasoned product marketer with extensive experience in the cybersecurity sector. They discuss the challenges and nuances of product marketing, the importance of understanding customer personas, and the role of AI in content creation. Andrea shares her insights on effective event marketing strategies, the value of referral interviews, and the significance of customer feedback in shaping marketing strategies. The c...

1 year ago

1 hour 11 minutes

GTM After Hours

The Role of Technology in Modern Sales with Carlos Scott

In this conversation, Mark Bliss and Carlos Scott discuss the role of technology, specifically generative AI, in modern sales. They explore the benefits of tools like SalesLoft and Gong, which help sales reps stay on task and provide valuable insights. They also discuss the importance of curiosity and staying up-to-date with the latest tech trends. Carlos shares examples of how generative AI can be used to transcribe meetings, create personalized emails, and even simulate conversations with a...

1 year ago

54 minutes

GTM After Hours

Building Strong Relationships in Marketing Operations with Stephanie Tran

In this conversation, Mark Bliss and Stephanie Tran discuss the importance of communication and collaboration between marketing operations (MOPs) and sales teams. They emphasize the need for MOPs professionals to spend time talking and listening to build strategic connections and alliances. Stephanie highlights the challenge of getting the sales team to acknowledge and address issues with lead management, and the importance of allowing them to come to that realization themselves. Mark emphasi...

1 year ago

52 minutes

GTM After Hours

It's my Birthday! 4 Reflections on the Past Year

In this special birthday episode, Mark Bliss reflects on the lessons he learned and the things he's excited about going into his next year of life. He emphasizes the importance of prioritizing mental health and wellness, including setting boundaries and taking breaks. He also discusses the value of creativity and being willing to share bold and innovative ideas. Mark encourages continuous learning and personal growth through podcasts, books, and connecting with others. Lastly, he highlights t...

1 year ago

19 minutes

GTM After Hours

Creating and Capturing Demand in Complex Industries with Aileen Casmano

In this conversation, Aileen Casmano and Mark Bliss discuss what it's like to run growth marketing in an early-stage startup. They cover the importance of admitting when you don't know something, and the value of storytelling in marketing. They also discuss the implementation of product-led growth (PLG) and the challenges and considerations involved. Additionally, they explore creative event strategies for startups with limited budgets, and the importance of focusing on revenue and pipeline g...

1 year ago

1 hour 17 minutes

GTM After Hours

BONUS: Closing Time Sales and Marketing Convo with Nicole Stasiak and Doug Roberson

In this special bonus episode of Go To Market After Hours called Closing Time, Mark Bliss is joined by growth sales executive Doug Roberson, and event marketing guru Nicole Stasiak, to discuss various topics related to sales and marketing in the B2B SaaS industry. They talk about aligning sales and marketing, share their worst boss experiences, discuss their favorite growth hacks for 2024, and highlight outdated practices in sales and marketing. They also discuss what makes a good event and h...

1 year ago

1 hour 11 minutes

GTM After Hours

Unleashing Creativity in your Event Marketing with Kelsey Flatau

Summary In this conversation, Mark Bliss and Kelsey Flatau discuss the importance of creativity in marketing, especially in the context of creating "fresh" event marketing strategies for old-school and boring companies. They also explore how to scale creative ideas for different event sizes, the significance of staying organized during events, the need for follow-up and building connections with attendees (and your sales team), and tips for getting creative ideas approved and implemented. S...

1 year ago

1 hour 2 minutes

GTM After Hours

Beyond the ABM Platform: Unlocking the True Power of ABX with Greg Acquavella

In this episode, Mark Bliss and Greg Acquavella discuss the key components of a successful Account-Based Marketing (ABM) campaign. They emphasize the importance of understanding the value of a sales rep's time and providing them with valuable information. They also highlight the need for clear leadership buy-in and a solid understanding of the target audience. Other key components include analyzing CRM data, establishing feedback loops, and having a field marketing budget. They also discuss t...

1 year ago

52 minutes

GTM After Hours

Shaking Up Industry Norms with Mariana Padilla

In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challenges in the go-to-market process, the importance of transparency and storytelling, and the need for human connection in the industry. They also touch...

1 year ago

1 hour 1 minute

GTM After Hours

From Burned Out to Crafting Fire Content Programs with Beverly Nevalga

Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content. Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus some great tips on self-care and setting boundaries. Support the show

1 year ago

1 hour 18 minutes