Paid or Organic Media – Which Should You Invest in First?
When you’re building your brand, knowing whether to prioritize paid ads or organic media can feel overwhelming. During this episode of Grow Your Wellth, we’ll break down the pros and cons of each, how they work together, and the smarter order of investment if you want to grow sustainably. You’ll learn how to avoid wasting money on ads too soon, and why organic media builds the authority that makes every future marketing dollar work harder so you – and your budget – won’t burnout!
Scaling Smart: Making Every Ad Dollar Count with Fulya Uygun of Bowery Boost
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
When we think about wellness, we think about the body. We think about mindset. Maybe we even think about money.
But here’s something most of us don’t think about until it’s too late: legal wellness. It’s one of the most powerful forms of self-protection and empowerment, especially for entrepreneurs, creatives, and consumers alike.
In this episode of Grow Your Wellth, attorney and law professor Danny Karon (aka Your Lovable Lawyer) breaks down how to become legally well — and why it matters more than you think. From spotting red flags in contracts to understanding your rights as an employee, client, or business owner, Danny delivers practical advice with clarity and heart.
We also dive into his new book, Your Lovable Lawyer’s Guide to Legal Wellness, and the real-world legal tools you’ll wish you had sooner.
Learn more about Daniel at https://yourlovablelawyer.com.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Hey friends. Today’s episode of Grow Your Wellth is an inside look into a coaching call with one of our new DIY PR clients. Rohit Murthy of Belfiore Herbal and I sit down to chat about growing his family’s e-commerce skincare business. I’m really excited for this one because it’s a really REAL inside look on what’s top of mind for beauty brand founder these days, what are they struggling with, and what do opportunities look like for elevating your recognition in a competitive market.
While you’re listening, if you are curious about getting some of this hands-on feedback and guidance for your beauty or wellness business, I’d love to invite you to connect with me at diy-pr.com or facteurpr.com. Depending on where your business is at, you might qualify for our done-for-you agency services or our more do-it-together program. Speaking of which, I recently recorded a secret podcast episode just for beauty and wellness brands called The Secret to Standing Out in a Saturated Marketplace. You can give it a listen at facteurpr.com, too. Ok, let’s dive in!
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
We’re told to be strong…as mothers, as founders, as women. But what if true strength doesn’t come from pushing through, but from being deeply supported?
In today’s episode of Grow Your Wellth, I’m joined by Erica Manto Paulson, co-founder of Nurture and a passionate childbirth educator, certified doula, and doula trainer with 20+ years of experience and more than 1,000 births under her belt. From the delivery room to the boardroom, Erica unpacks the importance of emotional, physical, and community support often lacking for women – not just for mothers, but for all women navigating change, growth, and leadership.
We explore how the principles of doula care mirror what so many women in business are craving: emotional safety, nonjudgmental support, advocacy, and the reminder that we don’t have to do it all alone. Erica introduces us to the concept of “birth with ease” and shows how that mindset can transform the way we build our families – and businesses.
Whether you’re a mother, an entrepreneur, or somewhere in between, this episode invites you to reimagine the way you move through challenge and change; not with more hustle, but with more help.
Connect with Erica Paulson:
Website: welcometonurture.com
Instagram: @nurturecincy and @birth_with_ease
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Is SEO dead? Not quite — but it’s no longer the only way people discover brands. In this episode of Grow Your Wellth, we explore the rise of GEO (Generative Engine Optimization) and how AI discovery is reshaping brand visibility. Drawing from a groundbreaking Muck Rack study that analyzed 1 million AI prompts, I’m breaking down what is driving nearly all AI citations, why consistency is the new keyword, and how SEO, PR, and GEO now work together. You will walk away with both short-term actions and a long-term roadmap to ensure their brand doesn’t just exist; it gets discovered in the AI era.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
For many women, midlife is the moment when careers are thriving, businesses are scaling, and family responsibilities are at their peak. Yet this is also the season when hormonal changes can start to impact energy, focus, and overall health. In this empowering episode of Grow Your Wellth, Reena Goodwin sits down with Emily Sadri of Aurelia Health to talk about how women can take control of their hormonal health, perimenopause, and midlife transitions without losing momentum.
Emily shares her journey from conventional to functional medicine and explains how understanding hormone decline and adopting a systems-based approach can unlock more energy, resilience, and clarity.
With honesty and expertise, Emily reminds us that knowledge is power, and when women know their bodies, they can advocate for the right care, feel their best, and continue building the careers, businesses, and lives they’re just getting started on.
Learn more about Emily and Aurelia Health at https://aureliahealth.com.
Perimenopause Guidebook: https://aureliahealth.com/grow-your-wellth
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Think media coverage is all luck or big budgets? Not anymore. In this episode of Grow Your Wellth, I’m breaking down exactly how our CPG clients at FACTEUR PR are landing 50% more press – without spending a dime extra.
From affiliate link strategy to smart product bundling, I’ll walk you through the shifts in the media landscape and how to make your brand stand out in today’s pay-to-play environment.
If you’re ready to boost visibility, earn more credibility, and turn media hits into real growth, this one's packed with actionable gems.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @facteurpr
Follow @reenasgoodwin
What makes a brand truly unforgettable? According to designer and brand strategist Charity D’Amato, it’s not just about what it looks like; it’s about what it communicates. In this episode, I sit down with Charity, founder of Cleveland-based Studio Chartreuse, to explore the intersection of design, storytelling, and strategy, and how thoughtful branding can help you connect more deeply, show up more consistently, and work smarter in your business.
Charity shares her creative journey, the lessons she’s learned from two decades of building brands with heart, and her take on how even small design tweaks can make a big impact. We also talk about why your brand is so much more than a logo, how to get clear on your visual direction, and what role AI can (and can’t) play in the creative process.
Whether you're an entrepreneur refining your identity or just starting out, this conversation will inspire you to think differently about design; not as just an aesthetic, but as a tool for clarity, connection, and growth.
Learn more about Charity and Studio Chartreuse at https://www.studio-chartreuse.com.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
Stop competing and start outshining.
Most businesses in your market are playing by the same rules:
→ Running more ads to the same people
→ Offering discounts and trials
→ Producing loads of time-consuming social content in hopes of going viral
But the businesses that dominate their markets? They don’t work harder.
They work smarter by positioning themselves as nationally recognized experts and putting themselves ABOVE the competition – not alongside it.
Whether you're a private medical practice, a gym, spa, restaurant, wellness facility, designer, real estate agent, even a house cleaner, if you've got a specialty, you've got the ability to transform your local business into one for the headlines.
And here's the thing, most local businesses are NOT doing this (yet!). Which means you've got an opportunity to be one of the only ones to do it – and competition is less fierce at the top, which means your CAC goes down!
If you’re ready to stop competing and start outshining, tune into this episode of Grow Your Wellth now!
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
Are you a service-based entrepreneur drowning in admin tasks, client emails, and endless to-dos? In this episode of Grow Your Wellth, Taylor Hedden, founder of Chanel & Lee, shares how she built a six-figure business by swapping burnout for business automation and streamlined systems.
We dive into the power of client onboarding systems, automation tools like Dubsado, and the exact processes that help you save time, set boundaries, and scale without stress. Taylor explains when to automate vs. delegate, how to design a client experience that feels effortless (for you and them), and why systems are the key to sustainable growth.
If you’ve been debating between hiring a VA or investing in automation—or you’re ready to finally reclaim your time and prevent entrepreneurial burnout—this episode is your step-by-step roadmap to working smarter, not harder.
Learn more about Taylor’s work: https://chanelandlee.com | @chanellandlee
🎧 Tune in to learn how to save time, elevate your client experience, and free yourself to focus on the aspects of your business you truly enjoy.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
The holiday season may seem distant, but for editors and influencers, it’s top of mind now. If you want your brand featured in gift guides, this is the moment to act. In this episode of Grow Your Wellth, I’m sharing six essentials to help you stand out and secure press during the most competitive, and profitable time of the year.
Whether you sell beauty, wellness, home, lifestyle, or food products, or even services, these six essentials can dramatically increase your chances of being featured in holiday gift guides that drive both visibility and sales.
🎧 Press play and start preparing now before the holiday lights go up.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
Money isn’t just numbers—it’s strategy, security, and sustainability. In this episode of Grow Your Wellth, I sit down with Danya Karram, financial planner and co-founder of Brilliant Advice Wealth Management, to explore what every entrepreneur needs to know about building wealth that lasts.
Danya shares her journey from accounting to financial planning and why she sees it as “your personal strategic plan.” We talk about the meaning of financial readiness, the power of scenario planning in uncertain times, and how entrepreneurs can balance growth with protection. Danya reminds us that understanding your finances isn’t optional—it’s the foundation for long-term success.
🎧 Tune in for strategies that will help you get financially ready for whatever comes next in business and in life.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
If your PR pitches keep disappearing into the void, you’re not alone — 78% of journalists say they receive irrelevant pitches daily, and only 3% lead to coverage. The problem? You’re probably pitching the wrong people, at the wrong time, in the wrong way.
In this episode of Grow Your Wellth, FACTEUR PR founder and host Reena Goodwin shares how to find the right media contacts and build relationships that actually lead to “yes.” You’ll learn:
How to spot journalists already covering topics like yours
The pros and cons of organic search, media databases, and agency partnerships
Exactly how to approach journalists so they respond (and remember you)
Why mass press releases don’t work anymore — and what to do instead
Whether you’re DIY-ing your PR, scaling your outreach, or ready for expert help, this episode gives you actionable strategies to connect with the right people and land coverage that grows your brand’s authority, visibility, and impact.
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
Especially as entrepreneurs, founders, and high performers, we carry so much. The pressure to perform, to provide, to keep pushing. But when we return to gratitude, we return to presence. We remember how far we’ve come.
In this episode of Grow Your Wellth, I’m sharing 15 of my favorite quotes, mantras, and thought-starters that have kept me grounded and growing – not just in business, but in life. Think of this episode as a little pocket pep talk. A cheerleader in your earbuds. A moment to exhale and re-center.
Whether you're deep in the hustle or pausing for perspective, these lessons will help you reconnect with your “why,” check in with your inner voice, and maybe even breathe a little easier.
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
Listen, ladies and gentlemen – if you’re running a business, staying on top of your medspa appointments can be a task, am I right? Not any more! In this episode of Grow Your Wellth, I’m joined by Jaclyn Luongo—esthetician, sales strategist, and Vice President of Business Development and Brand Partnerships at PDO Max—for a conversation every busy entrepreneur needs to hear.
We’re diving into how to build a glow-worthy skincare routine that actually fits into your calendar, thanks to LúmEnvy, the brand-new line of professional-grade skincare designed to deliver clinical results at home. Powered by ingredients like PDRN (aka “salmon DNA”) and cutting-edge delivery systems, LúmEnvy brings the science of in-office treatments straight to your bathroom counter.
Jaclyn also shares her inspiring journey from esthetician to executive, why education is the secret to effective sales, and how consistent self-care can elevate your energy, leadership, and confidence. If you’re building a brand, chasing goals, and want radiant skin that keeps up with your life — this one’s for you.
Shop LúmEnvy: www.lumenvyskincare.com – use code GROW20 for 20% off
Follow LúmEnvy: @lumenvyskincare
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
How do you honor a 40-year family legacy while growing a brand in a fast-changing, fast-fashion world? In this episode of Grow Your Wellth, I sit down with Christine Chung, President of Just Black Denim, to talk about heritage, leadership, and building a business that’s rooted in craftsmanship, consistency, and values.
Christine shares her journey from a decade in corporate fashion (Kate Spade, Tommy Hilfiger) to stepping into the role of president at her family’s LA-based denim brand, where she now oversees sales, strategy, and operations across a company known for its quality-first approach and loyal customer base. We talk about her leadership style, the intentional simplicity behind Just Black’s product line, what’s trending in denim right now (hello, seam barrel jeans), and how they’ve embraced influencer marketing without giving up ownership of their online store.
This conversation is packed with real insights on building something sustainable, working with family, leading as a second generation founder, and how to stay grounded and clear in your “why” especially as the fashion industry speeds up.
🎧 Tune in and hear how Christine is scaling thoughtfully and staying true to what matters.
Visit Just Black Denim: http://www.justblackdenim.com
Visit Just Black Denim on Instagram: https://www.instagram.com/justblackdenim
Visit Just Black Denim on TikTok: https://www.tiktok.com/@justblackdenim
Follow Christine: https://www.instagram.com/ctinechung
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
What’s working right now on social media for health and wellness brands? After analyzing 100 top-performing posts, I’m sharing the latest strategies behind the most engaging content — from behind-the-scenes videos to influencer collaborations and bite-sized education. Whether you’re just starting or refining your social strategy, this episode is packed with practical insights to help you show up authentically, build community, and grow your brand.
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
For women, including entrepreneurs, that time of the month when we’re on our periods can feel impossible to manage while trying to show up in our business and life. But what if your period didn’t have to slow you down?
In this episode of Grow Your Wellth, Amy Gaston, VP of Strategic Growth at OhmBody, shares how their new wearable neurostimulation device is giving women the power to make their periods shorter, lighter, and more comfortable with no pills and no hormones, giving women better options to better manage their menstrual cycles naturally.
We dive into how OhmBody's drug-free, science-backed approach is helping women reclaim their time and energy. Amy also unpacks the economic cost of ignoring menstrual health (spoiler: billions of dollars are lost every year), and why we need to normalize the conversation.
If your period has ever felt like it’s getting in the way of your purpose, this episode will remind you that better solutions are not only possible…they’re here. Learn more at ohmbody.com.
SAVE 10% ON OHMBODY THROUGH JULY 23: https://go.ohmbody.com/gyw
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
In this tactical solo episode of Grow Your Wellth, I’m breaking down exactly how to turn July, August, and September into your brand’s PR launchpad with a content and media roadmap that actually works.
From summer self-care to back-to-school transitions, I’ll walk you through the themes the media loves this time of year and how you can align your brand to show up, when your competitors are slowing down. I cover key pitch angles, important dates (hello, National Self-Care Day on July 24), content themes for service and product-based businesses, and how to plant seeds now for holiday media placements. Think of this as your seasonal cheat sheet for staying visible, relevant, and consistent without burning out. These ideas are great for social media, too.
🎧 Press play and plan ahead with purpose!
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect:
Today I am joined by a digital marketing powerhouse. Her name is Fulya Uygun and she’s the founder of Bowery Boost in NYC to talk about building brands with intention, scaling with strategy, and what it really takes to get results in the paid media world that’s constantly evolving.
We dive into Fulya’s journey from L’Oreal and Dermstore to launching her own performance marketing agency, which primarily supports women-founded e-commerce brands in beauty, fashion, and wellness. Fulya shares what most founders get wrong about paid advertising (hint: it’s not a silver bullet), how she helps clients make every dollar count, and why sustainable growth beats rapid scale every time.
From platform diversification and the impact of iOS privacy changes to how PR, organic content, and ads can (and must) work together, this conversation is packed with practical tips, emerging trends, and agency-level insight for growing brands on a budget.
Follow Fulya: @boweryboost on Instagram and TikTok, or Fulya Uygun on LinkedIn
🎧 This episode is going to help Grow Your Wellth. Here’s Fulya.
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect: