How do you honor a 40-year family legacy while growing a brand in a fast-changing, fast-fashion world? In this episode of Grow Your Wellth, I sit down with Christine Chung, President of Just Black Denim, to talk about heritage, leadership, and building a business that’s rooted in craftsmanship, consistency, and values.
Christine shares her journey from a decade in corporate fashion (Kate Spade, Tommy Hilfiger) to stepping into the role of president at her family’s LA-based denim brand, where she now oversees sales, strategy, and operations across a company known for its quality-first approach and loyal customer base. We talk about her leadership style, the intentional simplicity behind Just Black’s product line, what’s trending in denim right now (hello, seam barrel jeans), and how they’ve embraced influencer marketing without giving up ownership of their online store.
This conversation is packed with real insights on building something sustainable, working with family, leading as a second generation founder, and how to stay grounded and clear in your “why” especially as the fashion industry speeds up.
🎧 Tune in and hear how Christine is scaling thoughtfully and staying true to what matters.
Visit Just Black Denim: http://www.justblackdenim.com
Visit Just Black Denim on Instagram: https://www.instagram.com/justblackdenim
Visit Just Black Denim on TikTok: https://www.tiktok.com/@justblackdenim
Follow Christine: https://www.instagram.com/ctinechung
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