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Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Aaron Jarrels and CJ Joliff
93 episodes
1 day ago
The Grow an Online Business Podcast, this show has followed every twist and turn of building a business online — from solo journaling, to YouTube experiments, to co-hosted strategy sessions. Now, in Season 7, we’re pulling back the curtain even further. Join Aaron and CJ as we document the real-time, behind-the-scenes work of building and growing our online businesses. Think of it as your weekly check-in with two business owners doing the work, solving problems, and figuring it out as we go. Tactical strategies, honest conversations, and the stuff no one shows you — all after hours.
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Entrepreneurship
Business
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All content for Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team is the property of Aaron Jarrels and CJ Joliff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Grow an Online Business Podcast, this show has followed every twist and turn of building a business online — from solo journaling, to YouTube experiments, to co-hosted strategy sessions. Now, in Season 7, we’re pulling back the curtain even further. Join Aaron and CJ as we document the real-time, behind-the-scenes work of building and growing our online businesses. Think of it as your weekly check-in with two business owners doing the work, solving problems, and figuring it out as we go. Tactical strategies, honest conversations, and the stuff no one shows you — all after hours.
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Entrepreneurship
Business
Episodes (20/93)
Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
From Click to Customer: Step-by-Step Quiz Funnel Creation

In this After Hours session, CJ and Aaron give you a behind-the-scenes look at building a quiz funnel designed to turn cold audiences into hot leads. They walk step-by-step through scripting emotional quiz results, aligning offers with lead temperatures (observer, seeker, transformer), and setting up a smarter, faster path to validate your products. If you're building an online business, course, or membership, this episode shows you how to warm up your audience before you waste time building the wrong thing.Topics: Quiz funnel buildQuiz results scriptingEmotional marketing strategiesLead temperature segmentation (observer, seeker, transformer)Step-by-step funnel creationProduct validation through quizzesWaiting list buildingHot lead nurturingCourse and membership launchesAudience segmentationQuiz marketing strategyEntrepreneurshipOnline course creationFunnel conversion optimization

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4 months ago
2 hours 18 minutes 22 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
The Art of the Edit: Finding Emotion, Pacing, and Your Style

In this premium After Hours episode, CJ and Aaron dive deep into the craft of video editing, storytelling, and emotional pacing. From struggling with edits that don’t match your vision to learning how music and timing shape a viewer’s experience, this is a raw and insightful conversation for anyone creating content. They discuss their own learning curves, what makes or breaks a scene, and how even a Seinfeld pan shot can spark a whole lesson in storytelling. Plus, get a sneak peek at CJ’s new VHS-style horror project—complete with glitch transitions, dusty overlays, and a nod to retro-futurism.Topics: Video editing, Story pacing, Emotion in storytelling, Music selection for video, Editing workflow, Premiere Pro tips, Creative frustration, Glitch transitions, VHS effects, Dust and scratches overlays, Found footage style, Seinfeld cinematography, Taskmaster editing critique, Creative process, Project planning, Retro-futurism, DIY filmmaking, Film vs digital aesthetic, Custom typewriter text effects, Trailer editing strategy

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4 months ago
1 hour 47 minutes 50 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Quiz Funnels Unleashed: Building Engagement

In this episode of "Minding Your Business: After Hours," we dive deep into crafting effective quiz funnels to boost audience engagement and drive conversions. We map out strategies for categorizing leads—cold, warm, and hot—tailoring content to guide them toward subscriptions, memberships, or courses. Using AI tools like Grok, we explore how to create compelling quiz questions and personalized results pages, complete with catchy personas like "Freshness Fiend" and "Origin Explorer." Plus, we share tips on affordable gear like the Hollyland Lark M2 microphone kit and discuss balancing creativity with practicality in content creation. A treasure trove of insights for entrepreneurs and creators!

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4 months ago
1 hour 21 minutes 53 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Mastering AI Video Creation: Streamlining Workflows and Entrepreneurial Strategies

In this episode of "Minding Your Business: After Hours," we dive into the world of AI-driven content creation and entrepreneurial strategies. We explore tools like HeyGen for crafting realistic video avatars, discussing voice cloning, mannerism replication, and script automation to streamline video production. From troubleshooting B-roll integration in Premiere Pro to brainstorming a workbook-style business book, we uncover ways to boost efficiency and engagement. We also touch on TikTok testing, social media strategies, and the power of automation with tools like Zapier. Plus, enjoy some light-hearted banter about coffee obsessions and the learning curve of new tech. A must-listen for creators and business owners looking to leverage cutting-edge technology!Topics: AI toolsHeyGenVideo avatarsVoice cloningContent creationPremiere ProB-rollScript automationTikTok strategySocial mediaAutomationZapierEntrepreneurshipBusiness bookWorkbook designVideo editingMotion graphicsProductivityCreative processCoffee brewing

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4 months ago
1 hour 6 minutes 9 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Revolutionizing Content Creation: AI Tools, Video Workflows, and Entrepreneurial Insights

In this episode of "Minding Your Business: After Hours," we explore cutting-edge tools and strategies to transform video content creation and entrepreneurial workflows. From troubleshooting chicken statistics to diving into AI-powered solutions like HeyGen for avatar-based videos, we uncover how to save time and boost efficiency. We discuss practical applications—customizing voices, swapping backgrounds, and automating scripts—while brainstorming a workbook-style business book to engage audiences. Plus, we touch on TikTok testing, coffee obsessions, and the power of automation with tools like Zapier. A must-listen for creators and business owners eager to leverage technology and streamline their processes!Topics:Content creationAI toolsHeyGenVideo avatarsWorkflow efficiencyAutomationZapierTikTok strategyVideo editingScriptwritingEntrepreneurshipBusiness bookWorkbook designPremiere ProB-rollSocial mediaCoffee brewingHalf-cafProductivityCreative process

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4 months ago
1 hour 43 minutes 27 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Streamlining Video Content Creation: Tools, Tips, and Strategies

In this episode of "Minding Your Business: After Hours," we dive deep into the world of video content creation, exploring tools and techniques to streamline the process. From troubleshooting captioning in Premiere Pro and Opus to leveraging AI voices with tools like Flicky, we discuss practical workflows to save time and enhance efficiency. We also unpack the power of nesting timelines in Premiere Pro, share insights on social media strategy with Lucky Social, and touch on the benefits of white-label services for scaling your business. Plus, a sneak peek into using Closers Copy for sales funnels and the importance of targeting cold, warm, and hot audiences with tailored content. Perfect for creators and entrepreneurs looking to optimize their video production and marketing efforts!TopicsVideo content creationPremiere ProOpusCaptioningAI voiceFlickyNesting timelinesSocial media strategyLooky SocialWhite-label servicesClosers CopySales funnelsCold audienceWarm audienceHot audienceWorkflow efficiencyContent marketingTikTok testingVideo editingProductivity tools

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4 months ago
1 hour 40 minutes 11 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
From Yogurt to Business: Mindful Choices in Health and Entrepreneurship

Join us in this episode as we navigate a diverse range of topics, kicking off with a humorous yet thought-provoking discussion about yogurt and plastic spoons that evolves into a deeper exploration of health, nutrition, and the effects of processed foods. We then shift gears to brainstorm a compelling business idea: a book outlining crucial questions to consider before embarking on an entrepreneurial journey. The episode wraps up with insights into leveraging AI tools for content creation and effective social media management strategies, offering a blend of personal anecdotes and practical business wisdom.Topics: healthnutritionprocessed foodsbusinessentrepreneurshipbook writingAI toolscontent creationsocial media managementcontent automationSEO

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4 months ago
1 hour 41 minutes 24 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Unfiltered: AI Tools, Podcast Growth, and the Art of Staying Curious

Dive into the latest Minding Your Business: After Hours episode, recorded hot off the heels of the Minding Your Business Podcast livestream. Hosts Aaron Jarrels and CJ Jolliff unpack their unscripted thoughts on leveraging AI tools like Fire Cut and ChatGPT to streamline video editing and content creation, while wrestling with the big questions of podcast growth and audience reach. From debating the value of tools like VidIQ to exploring guest opportunities via platforms like Cast Guest Launch, they share raw insights on balancing time, money, and creativity. Expect candid conversations about mindset, automation, and the entrepreneurial grind—plus a peek into their quirky tangents on tea mugs and palette knife painting. This is the behind-the-scenes goodness you won’t find anywhere else, crafted just for our paid subscribers.Topics:AI toolspodcastingcontent creationvideo editingFire CutChatGPTVidIQautomationpodcast growthaudience reachentrepreneurshipmindsetmonetizationsocial mediacreativitybehind the scenessubscriber exclusiveCast Guest Launchtechnologycuriosity

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4 months ago
1 hour 57 minutes 26 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Behind the Scenes: Building a Podcast Empire One Step at a Time

Welcome to the inaugural episode of Minding Your Business: After Hours, recorded fresh off the livestream of the Minding Your Business Podcast. Hosts Aaron Jarrels and CJ Jolliff pull back the curtain on their creative process, diving into the raw, unfiltered discussions that shape their public show. In this episode, they explore the launch of their Patreon, brainstorm monetization strategies like micro-courses and subscriptions, and share candid insights on growing a content-driven business. From technical hiccups to big-picture planning, this is an exclusive look at the grind, the wins, and the lessons learned—reserved just for you, our valued subscribers.

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4 months ago
1 hour 20 minutes 37 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Big Changes Ahead: The Podcast is Evolving (And Here’s Why That’s a Good Thing)

In this episode, we reveal the exciting new direction for the podcast and what you can expect moving forward. After six seasons of documenting the ups and downs of building an online business, we’re switching gears. This show is now your behind-the-scenes pass into how we actually run and grow our businesses in real time.


Expect unfiltered conversations, real numbers, raw strategy sessions, and honest reflections from the trenches. Whether you’re building a coaching brand, growing a YouTube channel, or launching digital products, you’ll find value in hearing what’s working, what’s not, and what we’re testing next.


We also share why this shift matters, what’s coming up, and how this new format can help you grow your own business faster—with less fluff and more truth.

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5 months ago
8 minutes 54 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Big Changes + A Candid Review of My Relationship Course from an Interesting Couple

In this episode, I open up about some exciting changes coming to the podcast—and what you can expect going forward. But that’s not all…


A real couple sat down, took my relationship communication course, and came back with a deep dive review. They break down what worked, what surprised them, and how the course helped them reconnect and communicate better than ever.


If you’re curious about whether the course is right for you and your partner—or you’re simply working on improving your relationship—this is the episode to hear firsthand insights.


🔑 Topics Covered:


  • Upcoming changes to the podcast

  • Honest course feedback from a couple who took it

  • How couples can rebuild communication and connection

  • Why this course might be the reset your relationship needs



📣 Perfect for:

Couples struggling with communication, individuals in relationships, or anyone interested in relationship coaching and personal growth.


👉 Listen now to get the inside scoop on what’s coming—and how to create meaningful change in your relationship.

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5 months ago
23 minutes 58 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S6 E5 How I’m Using TikTok to Grow My YouTube Channel and Guide Heartbroken Viewers Toward Healing

If you’ve ever struggled to grow on YouTube—or wondered how to turn your content into a powerful emotional journey for your audience—this episode is for you.


I’m sharing how I use TikTok to test video hooks before posting on YouTube—and why this strategy is helping my videos perform better, get more views, and reach more people who are recovering from breakups.


But this goes deeper than views.


On my channel, I’m building something more meaningful: a playlist series called “Breaking Up”, designed to help people who feel shattered after a breakup. If your heart is still raw… if you’re stuck in the pain… this is the journey I wish someone had given me: a step-by-step guide out of sadness and into your strongest, most grounded self.


Inside this episode, I walk through:


  • How TikTok is helping me refine my YouTube content strategy

  • The exact kinds of video hooks I test before uploading

  • Why playlists are more powerful than viral videos

  • How I’m mapping out a healing journey for viewers who feel lost after love ends



Whether you’re a creator looking to grow your channel, or someone who wants to build something that actually helps people heal—you’ll find real value here.


🎯 Watch the “Breaking Up” Playlist on YouTube – where healing starts and transformation begins.

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7 months ago
23 minutes 10 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S6 E4 Things Are Changing

In this episode, I discuss the fact that things are changing , how they are different, and which direction I am hoping to take things.

The YouTube Channel is getting a make over, I am separating the channel and my passion project, And I moved into a new office.


Grow an Online Business Facebook Group

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10 months ago
13 minutes 36 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Building Black Rifle Depot: An Inside Look with Travis Hamlin

In this episode, we sit down with Travis Hamlin, the founder and owner of Black Rifle Depot, a thriving online business specializing in AR-15 parts and accessories. Travis shares the story of how he got started in the firearms industry, the challenges he faced along the way, and the strategies he’s using to promote and grow the company.


We explore the innovative approaches Black Rifle Depot is taking to connect with its customer base, adapt to market trends, and stay ahead in a competitive industry. Travis also gives us a sneak peek into the future of the company, including upcoming product launches and plans to expand its reach.


Whether you’re a firearms enthusiast, a budding entrepreneur, or just curious about the behind-the-scenes of building a successful e-commerce business, this episode is packed with insights and inspiration. Tune in to hear Travis’s journey, his vision, and the lessons he’s learned along the way!


Check out AR-15 Parts AR-15 Complete Uppers at Black Rifle Depot now!


Or check out the AR-15 Builders Forum here!


Listen now and join the conversation!

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11 months ago
13 minutes 40 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
Random Rant - Bonus Content

In this episode I just rant and ramble. Listen at your own risk.


My YouTube Channel


Austerity Health Website

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12 months ago
16 minutes 48 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S6 E3 - The Three Circles of Content Creation: Crafting the Ideal YouTube Strategy

In this episode of "Grow an Online Business," I delve into a breakthrough realization that could transform the way we approach content creation for YouTube. I introduce a three-circle Venn diagram that encapsulates the essential elements needed to create the ideal content for a YouTube channel. Join me as I explore each circle in detail and explain how their intersections reveal powerful insights for developing engaging and impactful content. I'll also share how this newfound understanding will guide the future direction of my channel, offering valuable tips and strategies for fellow content creators looking to refine their own approaches. Whether you're just starting out or looking to elevate your existing channel, this episode is packed with practical advice and psychological insights to help you succeed.


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1 year ago
22 minutes 53 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S6 E2 - Here We Go, We're Doubling Down

In this exciting episode of "Grow an Online Business," we're shaking things up and doubling down on what makes our YouTube channel unique—my personality and sense of humor! Join me as I dive into the new direction for our content, where we'll be embracing a more authentic, vlog-style approach. I’ll share my plans to incorporate action footage of me doing things I love while filming, making our videos more engaging and entertaining.

Expect a blend of fun and learning, as we aim to create videos that not only teach but also bring a smile to your face. Whether it's behind-the-scenes moments, spontaneous adventures, or candid insights, we're all about delivering value with a twist of fun. Tune in to discover how we're transforming our content to keep you entertained and inspired on your journey as an aspiring content creator. Don't miss it!

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1 year ago
9 minutes 15 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S6 E1 Season Opener | What to expect this season

Welcome back to Grow an Online Business! In this exciting season opener, we dive into the transformative changes between last season and this season. I'll walk you through the new strategies and approaches I'm implementing to help you grow your online business even more effectively. Discover why these changes are crucial for your success and how they can revolutionize your business journey. In this episode, I'll explain: The key differences between last season and this one. The new methods and techniques I'm introducing. The reasons behind these changes and how they can benefit you.

Don't miss out on the fresh insights and actionable advice that will set the tone for an incredible season ahead. If you enjoy this episode and want to stay updated with the latest tips and strategies for growing your online business, make sure to subscribe to our YouTube channel.

Hit the subscribe button, and don't forget to turn on notifications so you never miss an episode. Join our community of aspiring content creators and take your online business to the next level!

YouTube Channel

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1 year ago
17 minutes 37 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S5 E17 Season Finale: A Bold Pivot and New Directions

Welcome to the season 5 finale of "Grow an Online Business," a podcast documenting my journey in building an online enterprise. In this episode, I reveal a bold pivot for my YouTube channel and share my plans for the podcast’s next season.

During my journey, I’ve come to a crucial realization: The methods I’ve been using are not yielding the desired outcomes. This season finale serves as a turning point as I make a drastic shift toward building the Aaron Jarrels brand. In this candid episode, I discuss my new approach, balancing the methods I want to use against the results I aim to achieve.

Join me as I lay the groundwork for the future, share insights, and set the stage for the next chapter of my online business journey.

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1 year ago
13 minutes 19 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
S5 E16 Boosting Engagement with Short-Form Content: A Dual Channel Experiment

In this enlightening episode of our podcast, join us as we delve into an exciting phase of our journey to YouTube success. Our host, Aaron Jarrels, shares his latest experiment in leveraging short-form content to enhance viewer engagement and drive traffic across multiple channels. With a focus on his established 'Aaron Jarrels' channel and the entrepreneurial-themed 'Grow an Online Business' channel, Aaron unpacks the strategies behind his content adaptations.

This week, Aaron has introduced dynamic changes, including adding catchy music and eye-catching on-screen text, aiming to see how these elements affect viewer interaction and channel growth. He provides a candid look at the initial results of this experiment, discussing what's working and what isn't.

Listeners will gain valuable insights on the effectiveness of short-form content in different niches, the impact of audio-visual enhancements, and practical tips on how to apply these tactics to their own digital content strategies. Stay tuned as Aaron promises to report back on the tangible differences these adjustments make, providing a data-driven approach to content creation on YouTube.

Whether you're a budding YouTuber or a seasoned content creator, this episode is packed with actionable advice and real-world examples that can help you make informed decisions about your content strategy. Join us to learn, adapt, and grow in the ever-evolving world of online video.


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1 year ago
7 minutes 13 seconds

Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team
The Grow an Online Business Podcast, this show has followed every twist and turn of building a business online — from solo journaling, to YouTube experiments, to co-hosted strategy sessions. Now, in Season 7, we’re pulling back the curtain even further. Join Aaron and CJ as we document the real-time, behind-the-scenes work of building and growing our online businesses. Think of it as your weekly check-in with two business owners doing the work, solving problems, and figuring it out as we go. Tactical strategies, honest conversations, and the stuff no one shows you — all after hours.