Three companies, one economic reality—and three very different responses. Six Flags is doubling down on its “smaller and more nimble” plan, prioritizing core parks and openly confirming that more closures or sales are coming. United Parks & Resorts (SeaWorld/Busch Gardens) is battling brand confusion after a 25% profit drop, citing weather and marketing challenges while its Halloween events hit record highs. Meanwhile, Disneyland Resort announced 100 layoffs as part of an “organizational recalibration,” even as its parks remain packed and profitable. Philip and Scott unpack how each company’s move reflects a different playbook for survival: consolidation, rebranding, and recalibration. The big question—whose strategy will actually work? Listen to weekly BONUS episodes on our Patreon.

From Hollywood to Florida and New York to Oregon, this year’s Halloween season proved that the industry is evolving—just not abandoning its roots. Sliders continue to grow as choreographed street theater, chainsaws remain the undeniable American haunt anthem, and creative teams nationwide are finding new ways to give guests something active to do between scares. From selfie moments and staged photo ops to queue-line performers and mini-interactions, the focus is shifting from watching horror to participating in it. Philip and Scott break down what these trends say about guest expectations, why smaller haunts are thriving by leaning into intimacy and story, and how even major parks are rethinking Halloween as a festival of constant engagement rather than a night of passive walkthroughs. Listen to weekly BONUS episodes on our Patreon.

Kansas City Chiefs star—and Taylor Swift’s fiancé—Travis Kelce now owns a 9% stake in Six Flags alongside hedge fund Jana Partners, instantly making the struggling park chain a national headline. Former Cedar Fair CEO Matt Ouimet, however, wasn’t impressed—publicly calling out the board for “cycling through CEOs, destroying value, and failing to show ownership” while urging the next chief executive to rebuild with leaders who actually understand entertainment. Philip and Scott unpack what Kelce’s investment really means: Is it a lifeline, a PR distraction, or a sign activist investors are circling?

The hosts also dive into the TEA Global Experience Index, which shows global theme-park attendance up 2.4% in 2024—but growth driven almost entirely by China and the Middle East, while U.S. parks stay flat and pivot to revenue optimization. With Disney, Universal Beijing, and Shanghai Disneyland leading the charge, what can domestic operators learn from markets that are still expanding? Listen to weekly BONUS episodes on our Patreon.

Six Flags is losing more of its board—Executive Chairman Selim Bassoul and Lead Independent Director Daniel Hanrahan will leave the board at year’s end, following CEO Richard Zimmerman’s exit announcement. Bassoul, who also lined up a new role outside the industry, will remain as a consultant through the launch of Six Flags Qiddiya City in Saudi Arabia. The company stumbled when its first press release listed Qiddiya City opening in 2026, only to issue an immediate correction claiming 2025—adding to investor confusion. Philip and Scott unpack what the back-to-back departures mean for a company still struggling to execute its “Great Reset” strategy and whether the Qiddiya slip hints at deeper internal misalignment. They also discuss IAAPA’s Q3 Global Outlook—highlighting how weather, tariffs, and economic uncertainty continue to shape operators’ planning worldwide. Listen to weekly BONUS episodes on our Patreon.

Disney has hiked prices again—day tickets, annual passes, parking, and even Lightning Lane. At Disneyland, parking now costs $40 a day and the top-tier Inspire Key annual pass jumps to $1,899, still with blockout dates and reservation limits. In Florida, annual passes are up as well, though one-day tickets remain steadier. Philip and Scott debate whether these moves are a strategy to manage crowd levels or a sign of the parks leaning further into exclusivity—especially as Disney faces stock pressure and boycotts. Are higher prices a reset for quality and capacity, or the next step in making Disney a luxury brand? Listen to weekly BONUS episodes on our Patreon.

Universal has reopened Stardust Racers at Epic Universe, following a fatal incident earlier this year, and introduced new signage and stricter accessibility requirements. The latest safety guide now warns guests with weakened bones, limited mobility, or difficulty maintaining an upright position not to ride—and the “must walk independently” clause now extends across multiple attractions. Philip and Scott unpack what this means for operators who must balance guest safety, accessibility, and legal liability. Should Universal have waited longer to reopen, or do the updated rules demonstrate responsible transparency? Plus, Universal’s Vegas venue gets festive with Krampus and Kin, a dark-holiday overlay for Horror Unleashed. Listen to weekly BONUS episodes on our Patreon.

This week, we respond to your comments from last week's show regarding Six Flags. Scott recaps his visit to IAAPA Expo Europe; Lego invests £200 million in the acquisition of Lego Discovery Centers from Merlin; and a New immersive art venue, Atlas9, opens in Kansas City. 
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Six Flags reported 298,000 more visits this summer, a 3% attendance bump compared to 2024. But guests spent 7% less on admission, pulling overall revenue down 2% even as food and merch ticked up. Management insists that trading short-term ticket prices for long-term passholder growth will pay off, pointing to early 2026 pass sales pacing ahead with prices up 3%.
Philip and Scott unpack why this strategy only works if guests return—and how seasonal event cuts complicate the picture. Knott’s Scary Farm dropped all Wednesday nights, Magic Mountain cut Thursday Fright Fests, and Sesame Place San Diego abruptly canceled both Halloween and Christmas despite passholder expectations. Cost savings may help hit this year’s $860–910M EBITDA target, but at what risk to guest trust and long-term loyalty? PLUS - Scott is on-location at IAAPA Expo Europe! Listen to weekly BONUS episodes on our Patreon.

Only 19% of U.S. adults say they want “scary vibes” this Halloween—while 30% plan to wear multiple costumes and 70% say organized events are steady or increasing. Philip and Scott unpack the annual HalloweenCostumes.com survey and why it matters: the demand for cute, funny, and cosplay-style experiences is growing faster than gore, audiences are starting to plan earlier, and AI is already a factor in how people search for inspiration. They also discuss how rising competition and budget-conscious consumers may shape event calendars, citing Six Flags Magic Mountain and Knott’s Scary Farm cutting weeknights while Hersheypark’s Dark Nights leans on bundled value and high-quality houses. The big question: with more families and casual fans in the market, can “giggles” and “cute” Halloween now generate more growth than scares? Listen to weekly BONUS episodes on our Patreon.

Universal’s roaming Art the Clown character has become a lightning rod at Halloween Horror Nights Orlando, with videos showing guests harassing, chasing, and even blocking his path. Meanwhile, Hollywood’s version of the same character ran smoothly—suggesting this is less about the IP and more about training, staffing, and audience management.
Philip and Scott break down why safety lapses around street performers are a business problem as much as a guest problem, and how differences in talent pools, training, and crowd “rules” create very different outcomes on each coast. Plus: what Hersheypark’s recent monorail incident and other headlines reveal about the industry’s biggest challenge—safety as a living, evolving plan. Listen to weekly BONUS episodes on our Patreon.

Halloween Horror Nights Orlando is quietly reshaping its playbook. This year, Universal pushed queues outside the park, massively expanded the backstage infrastructure and food offerings, and layered in new entertainment to complement returning classics. From two full shows to new roaming characters, scare zone “boo boxes”, and stage moments like The Cat Lady on Crooked Lane, there's entertainment blanketing most of the park. The result: more space for guests, more reasons to linger, and an event that increasingly sells itself as a multi-night festival, not a haunted house event. This week, we discuss what these moves signal: is HHN expanding capacity by design, or evolving into a broader festival model to attract families and casual fans? And as the event leans on IP like WWE, Fallout, and FNAF—plus $20 no-scare necklaces—does this strategy future-proof the brand or risk diluting its horror core? Listen to weekly BONUS episodes on our Patreon

Las Vegas has logged six straight months of year-over-year visitor declines, with June alone down 400,000 guests amid economic jitters, inflation, and weaker Canadian travel. Yet in Orlando, Epic Universe’s Monsters Unchained just passed a million visits, SeaWorld hit record attendance, and Disney reported another record quarter. Plus, fan conventions nationwide are posting record attendance. As consumers become more savvy, one answer could be that generic “something for everyone” models struggle to cut through, while focused, IP-driven events keep thriving. Is Vegas a canary in the coal mine for U.S. leisure spending—or just a regional wobble?  Listen to weekly BONUS episodes on our Patreon.

Legacy Cedar Fair parks are moving to the Six Flags model this Halloween, requiring a new $10–$20 Haunted Attractions Pass for mazes—and an extra $15 for The Conjuring house. Even Gold Pass holders must pay, sparking backlash from fans who see it as a bait-and-switch. Philip and Scott debate whether this is a necessary step toward higher-quality haunts or a misstep that erodes trust. It appears that Six Flags is moving to the 'separately ticketed' model of Knott's Scary Farm instead of the 'mix-in' model of legacy Cedar Fair parks. But as Six Flags attempts to unify its Halloween portfolio - Will Guests Pay for What They Once Got Free? And while the company is still bleeding cash, where will the capital come from to bring up the quality of the Halloween events? Listen to weekly BONUS episodes on our Patreon.

Six Flags posted a nearly $100 million loss in Q2—down from a $55 million profit a year ago—on 1.4 million fewer visitors, a smaller base of season passholders, and what it calls “adverse weather.” The company is looking to sell nonessential assets, while also running an aggressive August pass sale to bring in quick cash and rebuild its passholder base. Philip and Scott unpack why front-loading revenue can backfire if you can’t keep guests returning to spend in-park, and how Six Flags’ own investor day framed season passes as its growth engine. They also discuss CEO Richard Zimmerman’s decision to step down by the end of 2025 and what it signals for the post-merger strategy. Plus, why SeaWorld Orlando is riding Epic Universe’s wave to higher attendance—and what smaller operators can learn about “rising tide” tourism. Listen to weekly BONUS episodes on our Patreon.

Six Flags just canceled its Christmas and Halloween events at multiple parks—including Holiday in the Park at Great Adventure and Over Georgia, and Fright Fest at Six Flags America, which will now close permanently on Nov. 2. Michigan’s Adventure also dropped its Tricks and Treats event and will end its season on Sept. 1. The company says it’s “focusing on the core season,” but Philip and Scott aren’t buying it.
This week, the hosts break down what these cancellations mean for perceived value, season pass retention, and long-term brand equity—especially as Six Flags launches a new “Most Valuable Pass” offering access to all parks through 2026 for as little as $75. With year-round operations shrinking and aggressive discounting ramping up, is this a smart reset or a warning sign? And what happens when short-term savings override the emotional core of seasonal guest behavior? Listen to weekly BONUS episodes on our Patreon.

What makes an IP popular today? It’s not just the box office or streaming stats—it’s the fans who show up, dress up, and wait five hours for a free experience. At San Diego Comic-Con, Percy Jackson, Alien, and K-pop Demon Hunters proved that passion, not just numbers, powers IP. Philip and Scott break down why pop-ups are becoming the new focus groups, how activations create the data stories that boards and licensors want, and what theme park professionals can learn from the way studios test, validate, and launch IP in the wild. If you're pitching an IP partnership or designing a seasonal overlay, this episode is your blueprint. Listen to weekly BONUS episodes on our Patreon.

As record heat continues to disrupt attendance, attractions in Asia are innovating to keep guests cool. Tokyo Disneyland is extending evening hours and spraying down guests in its summer parade, while Universal Studios Japan is giving out salt candy and shifting its operating schedule later. Water parks in Korea are going further—launching crossovers with popular brands like One Piece, Air Conditioned Ferris Wheels, K-pop concerts, bubble zones, and discounted villas to become full-blown vacation destinations. This week, we discuss what makes these weather-ready strategies work—and why U.S. parks still struggle to shift hours, provide basic guest comfort, or invest in low-cost cooling measures. Plus: is the traditional queue-and-ride theme park model becoming obsolete as water parks pivot toward shaded, all-day “paradise” environments? And will Six Flags’ likely Q2 miss—already blamed on heat—finally force a mindset change? Listen to weekly BONUS episodes on our Patreon.

Asia was expected to become the new theme park capital of the world—then the pandemic hit.  IAAPA Asia drew 7,000+ attendees to Shanghai, but is that enough to signal Asia’s tourism comeback? Philip reports from the show floor, including takeaways from Disney executive Jill Estorino’s keynote, where she credited young adult women with shaping the guest culture at Shanghai Disneyland—impacting everything from merchandise and mobile content creation to how F&B is presented across the park. Meanwhile, Legoland Shanghai, including its eight themed lands, 85 million bricks, and resort-wide creative choices, has set a new quality bar for IP-driven family parks in the region. With the Chinese park market projected to nearly double by 2028, we ask: Is the APAC surge real—and what lessons should operators everywhere take from Shanghai’s blend of detail, service, and social-savvy design? Listen to weekly BONUS episodes on our Patreon.

Hallmark is back with its Kansas City “Christmas Experience,” aiming to top last year’s 100,000-guest debut by doubling down on comfort-food tradition—workshops, red-carpet movie premieres, and even themed Marriott suites. Philip and Scott unpack how leaning into safe, repeatable rituals can turn a pop-up into a pilgrimage. Next, Meow Wolf launches Phenomenomaly, a summer-long loop of live dance, puppetry, and guest interaction inside its Las Vegas and Denver exhibitions—proof that adding performers keeps ticket-buyers coming back for a second trip, rather than treating the art as a one-and-done selfie stop. Finally, Chicago’s big museums roll out a multisensory slate—projection-mapped Himalayan “ghosts,” a Monet-Hokusai mash-up, Mars-rover missions, and 21-plus stargazing nights—showing how after-hours programming can drive per-cap growth without requiring permanent capital expenditures. Takeaway: Whether it’s Christmas nostalgia, locally led art, or adult evening events, operators have fresh levers to boost replayability and spend beyond peak season. Listen to weekly BONUS episodes on our Patreon.

Universal is doubling down on pop-culture firepower with the enormously popular gaming IPs of Fallout and Five Nights at Freddy’s confirmed for this year's Halloween Horror Nights. They're also charging superfans $350 for “Premium Scream Night,” a ticketed dress rehearsal.  With massive IPs and superfans willing to pay premium prices just to attend a dress rehearsal, how can smaller attractions compete? Thirteenth Floor and Winchester Mystery House might have an answer with "Festival Fright Nights." The event will transform the labyrinthine Winchester Mystery House into a Halloween event with three haunted houses and entertainment. The key is the immersive storyline, which sets the event in 1924 and utilizes the mansion's backdrop and history, showing that smaller venues can out-maneuver giant budgets by weaponizing authenticity and location. Philip and Scott unpack what these parallel strategies signal about Halloween’s next arms race—premium previews, IP one-upmanship, and how regional haunts can lean into their unique assets instead of chasing billion-dollar licenses. Catch the gloves-off follow-up in Green Tagged Unhinged on Patreon.