What Makes an IP Popular? Lessons from Comic-Con for Theme Parks

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Green Tagged: Theme Park in 30

Philip Hernandez

278 episodes

1 day ago

An insider’s take on the theme park and themed entertainment industry trends, Green Tagged Covers the Top Theme Park News from each week. From theme parks to zoos and aquariums to haunted houses, we scour the world for what you need to know. We may not have all the answers, but we ask the right questions. Subscribe to PRO content on Patreon: https://www.patreon.com/GreenTagged

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What Makes an IP Popular? Lessons from Comic-Con for Theme Parks

Green Tagged: Theme Park in 30

31 minutes

3 months ago

What Makes an IP Popular? Lessons from Comic-Con for Theme Parks

What makes an IP popular today? It’s not just the box office or streaming stats—it’s the fans who show up, dress up, and wait five hours for a free experience. At San Diego Comic-Con, Percy Jackson, Alien, and K-pop Demon Hunters proved that passion, not just numbers, powers IP. Philip and Scott break down why pop-ups are becoming the new focus groups, how activations create the data stories that boards and licensors want, and what theme park professionals can learn from the way studios test, validate, and launch IP in the wild. If you're pitching an IP partnership or designing a seasonal overlay, this episode is your blueprint. Listen to weekly BONUS episodes on our Patreon.