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Great Thinking: The Future of Advertising
Advertising Week
4 episodes
9 months ago
Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
Show more...
Marketing
Business,
Careers
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All content for Great Thinking: The Future of Advertising is the property of Advertising Week and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
Show more...
Marketing
Business,
Careers
Episodes (4/4)
Great Thinking: The Future of Advertising
New Media Spaces for Advertising
How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios
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2 years ago
27 minutes 16 seconds

Great Thinking: The Future of Advertising
Tech-Driven Convergence
Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey.
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2 years ago
31 minutes 49 seconds

Great Thinking: The Future of Advertising
Storytelling in the Metaverse
The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence. Featuring Yush Kalia, Sales & Marketing Director, Dimension Studio and Isabelle Quevilly, Director, Creative Shop UK at Meta with host Dino Myers-Lamptey.
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2 years ago
24 minutes 15 seconds

Great Thinking: The Future of Advertising
Understanding How Advertising Consumption is Changing
Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, Head of Strategy, Relationship Design at Ogilvy with host Dino Myers-Lamptey.
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2 years ago
34 minutes 47 seconds

Great Thinking: The Future of Advertising
Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.