Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
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Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
Understanding How Advertising Consumption is Changing
Great Thinking: The Future of Advertising
34 minutes 47 seconds
2 years ago
Understanding How Advertising Consumption is Changing
Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, Head of Strategy, Relationship Design at Ogilvy with host Dino Myers-Lamptey.
Great Thinking: The Future of Advertising
Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.
