n this episode of the Good Influencer podcast, Julia Marcum is joined by her other half in life and in business — her husband and the co-founder of Chris Loves Julia, Chris Marcum. Together, they pull back the curtain on what it’s really been like building an influencer career over the past 16 years. From the chaos of a waterfall in their living room to the heartbreak of losing their cabin, Julia and Chris share the highs, lows, and hilarious in-betweens of life lived online. They chat about regrets (yes, they have a few), what it’s actually like creating content as a couple, and how they’ve learned to laugh, pivot, and keep going when things don’t go as planned. Along the way, they open up about handling criticism, redefining success, and finding balance when your marriage and career are totally intertwined. It’s an honest, unfiltered look at the messy, magical ride of being influencers — with plenty of wisdom, humor, and heart.

In this solo episode of The Good Influencer Podcast, Becca McLeod dives into the biggest challenges influencers face when it comes to connecting with their audience and growing their following authentically. She discusses best practices for handling direct messages, comments, and overall engagement without becoming overwhelmed. Becca also critically evaluates common growth strategies like round robin giveaways and daily giveaway prompts, explaining why these may be considered as buying followers and not sustainable for long-term engagement. The discussion further explores the importance of stories in building and maintaining an engaged audience, the industry benchmarks for story views, and strategies to improve story engagement. The episode concludes with insights on how influencers can evaluate and improve their content to increase followers and maintain credible influence in their niche through consistent and authentic content creation.

In this episode of the Good Influencer podcast, hosted by Julia Marcum and Becca McLeod, the duo dives deep into the history and strategies of content planning that helped them overcome burnout and achieve sustainability. They share insights from their 2022 retreat where they decided to get two weeks ahead in content creation, aiming to alleviate stress and improve the quality of their work. The episode explores how they successfully managed this feat by organizing and repurposing past content, implementing a visual content calendar, and emphasizing the importance of consistency and planning. They discuss the challenges and adaptations required to maintain flexibility, especially in their niche of home renovation. The hosts end with practical advice on setting up a content calendar and leveraging existing content to create a sustainable and efficient workflow.

In this episode of the Good Influencer podcast, Julia Marcum and Becca McLeod discuss the evolving landscape of the influencer industry with the rise of AI models and content creation tools. They share their concerns about AI replacing real human connections, the ethical implications, and the legal battles some influencers are facing. They also explore how AI is being used to enhance content creation rather than replace human creativity, emphasizing the importance of authenticity and storytelling. Additionally, Julia and Becca touch on practical tips for using AI as a brainstorming tool and the necessity of having a personal website as an influencer.

In this episode of the Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss the crucial role consistency plays in the growth of social media followings. Julia shares insights from her experience with her brand Chris Loves Julia, detailing the impact of their reduced posting frequency in Q2 and the resulting halt in growth. The conversation also touches on the balance between creating content for engagement versus growth, the pitfalls of rage-bait content, and strategies for maintaining and attracting followers. Additionally, the hosts offer practical advice for new influencers, emphasizing the importance of owning one’s content creation journey, consistent posting, and the benefits of showing up in your content. They also highlight the evolving landscape of social media algorithms and search functionalities that can aid in growth. The episode concludes with homework for listeners: analyzing what elements made them follow their last 10 recent follows, to glean insights for their own content strategies.

In this episode, Julia Marcum and Becca McLeod dive deep into the realities of life as a content creator within the fast-paced, ever-evolving influencer industry. Julia opens up about her recent trip to Italy, juggling ongoing home renovations, and the value of staying true to one’s voice through authentic storytelling. The conversation covers essential topics for modern influencers, including the difference between documenting and “creating” content, coping with burnout, staying on top of content calendars, and navigating brand partnerships without losing creative freedom. Julia also explains why she and Chris have repeatedly turned down TV show offers — choosing independence and creative control over mainstream exposure.

In this episode of The Good Influencer Podcast, host Becca McLeod explores the dynamic world of influencer marketing with Victoria Bradley, brand manager at Chris Loves Julia. They discuss the value of knowing your niche, balancing personal storytelling with audience expectations, and fostering genuine brand relationships. The conversation offers practical tips on tagging, affiliate links, sponsorship negotiation, and leveraging user-generated content (UGC), while also addressing performance pressures and brand contracts. Throughout, the episode highlights the evolving landscape of influencer marketing and the importance of authenticity and integrity in content creation.

In this episode of the Good Influencer podcast, hosts Julia Marcum and Becca McLeod delve into the intricate world of social media algorithms and the power influencers possess to shape their own success. They stress the importance of not viewing the algorithm as an insurmountable obstacle but as a reflection of user behavior that influencers can learn from and adapt to. Through personal anecdotes and practical advice, they emphasize the necessity of critical analysis, staying ahead of trends, and maintaining creativity amidst the ebb and flow of engagement metrics. The discussion covers the value of acting as both a creator and user of social media, understanding the shifting behaviors of audiences, and the role of influencers in setting trends rather than merely responding to them. They encourage influencers to take initiative, embrace change, and find joy in the creative process to truly excel in the dynamic landscape of social media.    Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription   00:00 Introduction and Preface  00:41 The Challenges of Being an Influencer  01:29 Analyzing and Solving Issues  05:18 Understanding and Shaping the Algorithm  06:29 Adapting to Trends and User Behavior  10:58 Creating Engaging Content  15:22 Staying Ahead of the Algorithm 26:02 The Power of Audience and Creator Influence  29:30 Final Thoughts and Encouragement  36:26 Outro and Community Engagement

In this episode of The Good Influencer Podcast, Julia Marcum and Becca McLeod pull back the curtain on the unspoken rules of influencing—what to do, what not to do, and what they’ve learned the hard way. From filming at the gym to setting fair rates with brands, they dive into the everyday etiquette that comes with having a platform. They touch on topics like protecting your privacy, handling DMs with grace, and why originality still matters. It’s a thoughtful, honest conversation about being a good digital neighbor in a space that’s constantly evolving.

Being Brand Pleasing: Don’t Say Dupe In the season two premiere of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss their new 20-question segment designed to reveal more about each other. Julia shares her dream collaborations, focusing on product design rather than specific brands. Becca tackles the question of whether anyone can be an influencer, emphasizing the hard work, dedication, and authenticity required. They share insights into the relationship between influencers and brands, detailing how to navigate sponsorship contracts and brand expectations. The episode concludes with advice on setting personal guidelines for organic content and sponsorship relationships. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription

In this episode of The Good Influencer Podcast, Julia Marcum is joined by her real-life sisters and co-workers, Victoria and Andi - for a hilarious, heartfelt, and brutally honest look at what it’s actually like to work with family. They dish on everything from boundary-setting and creative clashes to the surprising perks of hiring your siblings. Expect behind-the-scenes stories from some of their wildest brand shoots. You’ll also hear how their childhood shaped their creative spark, what it’s like blending family and business, and why working with your sisters is equal parts chaos and magic. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss Instagram’s latest editing tool, ’Edits,’ and compare it to other popular apps like InShot. They talk about the challenges influencers face with Instagram’s filming features and the importance of staying updated with platform changes. The hosts also delve into topics like taking breaks as an influencer, the impact on the industry’s legitimacy, and offer advice for new influencers navigating sudden growth. They advocate for maintaining consistency, setting business hours, and leveraging digital tools for better engagement and sponsorship opportunities. The episode concludes with tips on planning a successful summer strategy for influencers.

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highlighting the opportunities available for micro-influencers. They also offer valuable tips on maintaining a balance between personal privacy and public content, suggesting that aspiring influencers should clearly define what parts of their lives they will keep private. Practical advice on engaging with brands, setting fair rates for product trades, and adapting content strategies to the evolving landscape of social media are covered in detail. The episode is a comprehensive guide for influencers at all stages looking to refine their approach and achieve sustained success. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription 00:00 Introduction: The Importance of Niching Down 00:15 Welcome to The Good Influencer Podcast 00:40 Overcoming Engagement Slumps 03:16 The Power of Micro-Influencers 04:57 Treating Influencing as a Business 08:38 The Evolution of Niches 13:59 The Benefits of Niching Down 23:18 Real-Life Examples of Successful Niching 27:05 Final Thoughts and Encouragement

In this episode of the ’Good Influencer Podcast,’ we discuss the essential strategies for turning your passion for influencing into a profitable career. We emphasize the importance of getting paid for your work, highlight the mix-up between being a good influencer and a paid one, and discuss real-life scenarios like Coachella sponsorships and the Revolve lawsuit. Discover actionable tips on raising your sponsorship rates, engaging effectively with your audience, and balancing organic content with affiliate opportunities. Learn how to pitch to brands, network effectively, and maintain a steady growth pace in your influencing journey. Tune in and make sure you’re not just a good influencer, but a paid one! We talked about this lawsuit in this episode. Read more about it here https://www.latimes.com/business/story/2025-04-15/revolve-clothing-faces-lawsuit-influencers-marketing-scheme⁠

In this episode of ’The Good Influencer Podcast,’ Becca McLeod offers advice on taking breaks as an influencer without losing followers, the difference between collabs and sponsorships, and introduces the ’Dear Influencers’ segment to answer listener questions. Key topics include negotiating fair compensation for branded content, handling lowball offers, and the pitfalls of using giveaways to grow followers. Becca also emphasizes the importance of treating influencer work like a business, ensuring proper rest, and being cautious with certain types of brand offers. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription 00:24 Welcome to The Good Influencer Podcast 00:45 Understanding Collabs vs. Sponsorships 01:48 Introducing ’Dear Influencers’ Segment 02:30 Negotiating Sponsorship Deals 06:08 Handling Vacations as an Influencer 10:47 The Truth About Giveaways and Followers 14:01 Red Flags in Sponsorship Emails 16:35 Submit Your Questions and Stories

In this episode of The Good Influencer Podcast, Julia Marcum and Becca McLeod delve into the world of affiliate marketing, sharing valuable tips for influencers looking to monetize their platforms. They discuss the challenges and benefits of using affiliate links, strategies to increase engagement, and the importance of maintaining authenticity. From the oversaturation of ’comment for link’ strategies to the best practices for sharing affiliate content, this episode is packed with insights to help influencers maximize their earnings. Tune in to learn how to effectively integrate affiliates into your content and build trust with your audience. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription 00:00 Introduction to Affiliate Marketing 00:17 Welcome to The Good Influencer Podcast 00:55 Personal Updates and Home Renovation 02:21 The Debate on ’Comment for Link’ 06:37 Effective Use of Affiliate Links 13:22 Authenticity in Content Creation 19:59 Building Trust with Your Audience 24:33 Conclusion and Homework for Listeners

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a support system, and strategies for dealing with criticism. The Julia and Becca emphasize the need for influencers to stay true to themselves, create policies for handling malign comments, and focus on their core niche to mitigate the impact of criticism. Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription

<p>Julia details how she’s using Instagram’s new trial reels. A workflow that’s contributed to over 3k new followers from 1 video. Julia and Becca discuss inorganic growth and engagement, and the risk that has to long-term growth. Are round robin giveaways, boosting, and engagement groups akin to buying followers?</p><p><br /></p><p>Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.</p><p><a href="https://good-influencer.com/subscription" target="_blank" rel="ugc noopener noreferrer">https://good-influencer.com/subscription</a></p>

<p>Celebrities under fire for not disclosing sponsored content according to FTC guidelines. Are celebrities and influencers held to different standards when it comes to sponsorship disclosures?Julia and Becca discuss creating content that honors the algorithm, while staying true to your own branding. Letting go of trends and finding your own unique perspective on Instagram. Be an algorithm pleaser, not a people pleaser.<br />Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. <br />Listeners can get 30% off their monthly subscription by using the code: PODCAST.</p><p><a href="https://good-influencer.com/subscription" target="_blank" rel="ugc noopener noreferrer">https://good-influencer.com/subscription</a></p>

<p>Julia Marcum, founder of Chris Loves Julia and Good Influencer, and Becca McLeod, Head of Good Influencer kick off season 1 by discussing the reality behind large-scale PR campaigns, and how to make money as an influencer.Julia details her first experience setting her rates, working with a brand on a sponsorship, and what she charges for a Story set on Instagram.<br>Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. <br>Listeners can get 30% off their monthly subscription by using the code: PODCAST.</p><p><a href="https://good-influencer.com/subscription" target="_blank" rel="noopener noreferrer">https://good-influencer.com/subscription</a></p>