In this episode of the Good Influencer podcast, hosted by Julia Marcum and Becca McLeod, the duo dives deep into the history and strategies of content planning that helped them overcome burnout and achieve sustainability. They share insights from their 2022 retreat where they decided to get two weeks ahead in content creation, aiming to alleviate stress and improve the quality of their work. The episode explores how they successfully managed this feat by organizing and repurposing past content, implementing a visual content calendar, and emphasizing the importance of consistency and planning. They discuss the challenges and adaptations required to maintain flexibility, especially in their niche of home renovation. The hosts end with practical advice on setting up a content calendar and leveraging existing content to create a sustainable and efficient workflow.