Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report. 

How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?    

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.

Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20

John Cook created Cranky Uncle to fight misinformation. He’s a scientist and reporting those complexities is not easy. Take climate change. How might journalists have covered climate change in a more nuanced way – without giving so much weight to a tiny contrarian minority? What lessons can be learned from the way media covered Covid-19 vaccines? 

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Cook, a research fellow with the Monash Climate Change Communication Research Hub.

Watch this interview on YouTube https://youtu.be/s_UnvWmoaH4

A journalists' job, in part, is to shine light into dark corners. But how can they be effective when increasingly readers don’t read beyond the headline, and headline writers are driven by clicks? How can journalists cover disinformation and avoid becoming vehicles for it? 

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Claire Wardle, co-founder and director of the Information Futures Lab at the US-based Brown University which is focused on fixing the way misinformation harms people.

Watch this interview on YouTube https://www.youtube.com/watch?v=ZSBMdlXXPFU 

The digital revolution brought an end to the glory days of most print publications. However, journalism’s ability to reach larger audiences has never been better than now. How can legacy media rethink their role and attract younger readers who are less loyal to news brands? Is it time to redefine journalistic objectivity? Is using individual brands of journalists a better way to gain the trust of audiences?

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Raju Narisetti, Head of Global Publishing at McKinsey&Company. Previously, he was a journalist and held management roles with the Wall Street Journal, Washington Post, News Corp, amongst others.

Watch this interview on YouTube https://youtu.be/mtGF4OjQOgU

Where does journalism fit into the metaverse? And what is the metaverse beyond a concept? Well, it’s tomorrow’s internet -- a convergence of virtual and augmented reality, artificial intelligence, blockchain, digital currencies, and 5G. It is predicted to reshape the way people live, work and play, and with immersive content, how we get, or experience, new information.   

For our #FutureOfJournalism series, the AJF's Peter Wilkinson talked to Zillah Watson, a London-based consultant on VR and immersive content. Previously, she had a long career with the BBC as a producer, digital strategist, and, most recently, as the head of the VR Hub.

As newsrooms become more complex, journalists will be increasingly negotiating with a variety of experts: data harvesters, social and digital geeks, product developers, content executives and marketing specalists.

So how should the media bosses rethink their strategies? And can an increasingly smarter focus on audiences help journalism thrive and, ultimately, be more trusted?

In 2019, former journalist, Anita Zielina, founded an executive program in news innovation – a kind of MBA for media managers -- at City University of New York. Now, she’s leaving the Craig Newmark Graduate School of Journalism, where she is the Director of Strategic Initiatives, to start her own media consultancy based in her hometown of Vienna.

Who is going to pay in future for trustworthy and quality journalism as the money once used to pay for it further bleeds into other communication options? 

Audiences in regional areas are amongst the biggest losers as their only local news source closes. The governments in the United States, Canada and UK are contemplating following the Australian precedent of making Big Tech pay news publishers. Is that a band-aid option, or a sustainable solution?  

Timothy Karr is a senior director at Free Press, an American not-for-profit fighting for press freedom and to strengthen local media. 

#FutureofJournalism

Watch this interview on YouTube https://www.youtube.com/watch?v=XXE6RNGp76o

The AFP raids in 2019 shone a light on press freedom issues in Australia. However, our record more generally for press freedom is relatively lacklustre – last year we were 25th in the world according to Reporters Without Borders. New Zealand was eighth – https://rsf.org/en/index?year=2021 https://en.wikipedia.org/wiki/Press_Freedom_Index 

Hence the importance of the Alliance for Journalists’ Freedom (AJF), an organisation that works with governments on initiatives to improve our press freedoms.   Its work will hopefully help prevent a repeat of the raids on the ABC studios and Annika Smethurst’s home, in June 2019.  

Today is World Press Freedom Day. Here, Lesley Power, the new CEO for the AJF, a media lawyer and formerly general counsel for SBS, talks to the AJF’s chair, Peter Wilkinson about the projects for 2022 aimed at improving press freedoms in Australia.    

Watch this interview on YouTube https://youtu.be/7lrVwRHokbk

#worldpressfreedomday2022 #wpfd2022

How are podcasts changing journalism? They’ve exploded in popularity during the pandemic. Media companies are recognising that they are, at least, part of our immediate future.

Tech giants like Spotify and Amazon are investing in exclusive shows in the hope of attracting a different type of paying subscriber. Will this trend live on into the next decade and beyond?

Kellie Riordan was the creative lead of the ABC’s audio team and oversaw the production of some of Australia’s most successful podcasts. She now runs her own podcast consultancy, Deadset Studios.

Watch the video of this interview on YouTube. 

Is our media good for us? For instance, at what point does the hostility between the ABC and The Australian become unhealthy? Is the sustained public polarisation good for us - and for a strong democracy, which, after all, a free press is committed to strengthening?   

And is there an alternative to the wall-to-wall criticisms and ‘gotcha’ moments on current affairs TV?   

The reason many people become journalists is to create a better society – that was certainly one of my motivations. Once you are there, though, the constant chase for a better story can tempt you to become an adrenaline junkie. It’s so exciting. And for Peter Wilkinson, a former television reporter, the reward was in great ratings. There were times when millions watched his stories. But that was when the audience had limited options, and there was lots of money in journalism – time for research; high production values; resources to focus on accuracy; high salaries, business class travel and top hotels.   

Now the pressure is different, more about survival. The argument from editors is that bad news sells and good news does not. That is true. The publishers know their audience. However, an alternative might be for a journalist to be just as hard-nosed and investigative in delivering a high-rating exposé, but weaving into the narrative solutions that make things better. Report the problem, and a solution.   

Future of Journalism Ep 17: Tina Rosenberg is co-founder of the Solutions Journalism Network (https://lnkd.in/gmSzAKVi), and co-author of the Fixes column in the New York Times. She’s just as keen on journalists exposing what’s wrong, but then, as well, showing somewhere or someone that’s doing it right (https://bloom.bg/3Dns2x6).   #journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists'
Freedom in Australia. Catch the podcast series on Spotify and the video-series on the AJF website and YouTube)

Does it matter that the Murdoch press is seen as right and the ABC left-wing?
And what damage is done by the way media bias has been magnified in the US, especially through the Trump era?
These are fundamental ethical issues going to the heart of journalists and publishers’ obligations to the rest of us. And they are what Kelly McBride grapples with. As Chair of the Craig Newmark Center for Ethics and Leadership at the Poynter Institute, her role is to guide publishers and journalists on ethical issues.  

#journalist #journalism #auspol #abcnews #Nine #News
(The #FutureofJournalism interviews are created by the Alliance for Journalists'​ Freedom in Australia. Catch the podcast series on Spotify and the video series on the AJF website and YouTube)

Two journalists were awarded the #NobelPeacePrize in October, for what the Committee called their courageous work standing up for the craft in a world in which democracy and freedom of the press face increasingly adverse conditions. 

Now, you might say “So what?” Why give the award to Maria Ressa in the Philippines and Dmitry Muratov in Russia, and that it would be better going to, for instance, the people who discovered the vaccines for COVID, or one of the champions of climate change? Here Dr. Julie Posetti argues the case for journalism. Based in Oxford, she is the Global Director of Research at the Washington based International Centre for Journalists.  

#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists'​ Freedom in Australia. Catch the podcast series on Spotify and the video-series on the AJF socials, website and YouTube)

Its possibilities are tantalising! The Pandora Papers, just published, boasting 600 journalists across 130 publications, exposing global financial secrets and tax evasion until now hidden from authorities.
That collaboration was via the International Consortium of Investigative Journalists (ICIJ).
Earlier, in July another global collaboration, Forbidden Stories based in Paris, exposing governments spying via the Pegasus Project detailing leaked 50,000 phone numbers with Israeli developed spyware enabling politicians to snoop on their opposition, activists, business people and journalists.  
The Forbidden Stories founder, Laurent Richard discusses its potential...
#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists'​ Freedom in Australia. Catch the podcast series on Spotify and the video series on the AJF website and YouTube)

Is the media too powerful and too invasive? Do those who work to keep the powerful in check, really need to check themselves? And does the pursuit of tears by television journalists demean both journalism and the talent?   

These are questions UK journalist John Lloyd, with five decades of journalism, editing and book writing under his belt, wrestles with. In 2004 he published 'What the Media Are Doing to Our Politics' and in 2017 'The Power and the Story'. In 2006 he co-founded the Reuters Institute for the Study of Journalism at the University of Oxford. More recently, John joined the International Advisory Council at the Judith Nielsen Institute for Journalism and Ideas.   

#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists' Freedom in Australia. Catch the podcast series on Spotify and the video-series on the AJF website and YouTube)

Journalism connects people within their communities. Correct? Or, is that only part of the picture now, and less so in future? Perhaps, with the internet, journalism is now just one way people now connect in communities, and that’s what this episode is about.

In Canada, Farhan Mohamed’s passion is making communities better. And he believes the future of journalism is a part of a jigsaw of ways people connect.

#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists'
Freedom in Australia. Catch the podcast series on Spotify and the video-series on the AJF website and YouTube)

Jim Kennedy in New York has made a career of future thinking. He’s been leading strategic planning for AP, The Associated Press,  the world’s largest news organization, since 2001.

Before his current role was executive director of product planning for the digital site at the Wall Street Journal.

Now, besides his current role he’s a founding member of the Online News Association, a current board member of Digital Content Next and an advisory board member of Matter Ventures, a media startup accelerator.

With that depth of experience, we talk about the future, and the opportunities the traditional publishers have missed and the concept of ongoing training for journalists.

#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists'​ Freedom in Australia. Catch the podcast on Spotify and the video-series on the AJF website and YouTube)

Episode 10: A voluntary certification program for journalists has taken a major step forward with a collaboration by The Ethics Centre and the Alliance for Journalists’ Freedom to develop the proposal. This is a major next step following the AJF proposing such a scheme in November last year. 

On this World Press Freedom Day, we invite conversation from our peers, journalists, lawyers, politicians and others about developing such a scheme.  

Here, Dr Simon Longstaff, Executive Director of The Ethics Centre and Peter Wilkinson, Chair of the AJF, discuss the future of journalism, certification, and the proposed Media Freedom Act.   

#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists' Freedom in Australia. Catch the podcast on Spotify and the video-series on the AJF website and YouTube)

Episode 9: Learning from history.

It’s been argued that the pace of change is now so fast, that in many areas, what we can learn from history about the future is limited. Not so with the future of journalism says Hugh Riminton. He has been award-winning TV reporter, foreign correspondent, author, and news anchor including for CNN in the USA. He’s currently National Affairs Editor at Network 10. Relevant to us though, he’s an amateur historian, and so argues there's a lot to be learnt about what’s ahead by looking back. #journalist #journalism #auspol #abcnews #Nine #News #FutureofJournalism 

Episode 8: The birth of a new kind of information driven journalism.

I’m Peter Wilkinson and The Future of Journalism is a series presented by the Alliance for journalists’ Freedom in Australia, exploring where journalism should be heading.

Nabiha Syed is at the forefront of strengthening journalism by better harvesting the information on the internet. Forbes magazine called her "one of the best emerging free speech lawyers". In 2016, she was named as a "40 Under 40 Rising Star" by the New York Law Journal. Prior to a stint on BuzzFeed, she was the First Amendment Fellow at The New York Times. Nabiha is now president of a New York organisation called The Markup. The Markup describes itself as a new kind of media organisation, staffed with quantitative journalists who pursue data-driven investigations.

Episode 7: Less destructive, more constructive news.
Does the news report problems or create them? For instance, are journalists partly responsible for the destruction of Australian federal ministers, Christian Porter and Linda Reynolds? If you think “Yes” then Ulrik Haagerup is singing your song. He founded the Constructive Institute in Denmark with the aim of changing the global newsroom culture so that journalists report stories that are solutions-focussed. Ulrik wants journalism that is less destructive and more constructive.
#journalist #journalism #auspol #abcnews #Nine #News (The #FutureofJournalism interviews are created by the Alliance for Journalists'
Freedom in Australia)