Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report. 

How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?    

For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.

Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20