In this episode, Justin speaks with Will Williamson, Director and Founding Member of JDR Group, a top-tier UK-based digital marketing agency and elite HubSpot partner. Drawing on over two decades of experience transforming sales and marketing strategies, Will unpacks the persistent disconnect between sales and marketing, and how his proprietary six-step system helps align both functions to drive measurable growth. From myths around sales-readiness to the future of video content and AI’s role in marketing, this is a masterclass in B2B strategy for SMEs.
Guest Bio
Will Williamson is the Director and Founding Member of JDR Group, a digital marketing agency based in Derby, UK. JDR Group is a leading HubSpot partner and has helped over 250 businesses optimize their digital sales and marketing over the past 20 years. Originally starting out in business coaching, Will pivoted the company toward digital marketing, developing a proprietary six-step system that is currently used long-term by over 60 businesses. His deep understanding of B2B challenges, especially within SMEs, makes him a trusted voice in marketing transformation.
Takeaways
Chapters
00:00 Intro to Will & JDR Group
02:00 The Sales vs. Marketing Disconnect
04:30 Origins in Business Coaching
06:00 The Myth of Sales-Ready Leads
08:15 Building a Sales-Marketing Machine
10:00 Weekly Syncs & HubSpot Integration
12:30 Why Most SMEs Don’t Plan Ahead
15:00 The Six-Step Marketing System Explained
18:00 Favourite Client Success Stories
19:15 The Power & Challenge of Video Content
22:30 AI’s Current Limitations & Future Promise
27:00 Final Thoughts & Where to Find Will
Follow Will on LinkedIn here
Follow Justin on LinkedIn here
Justin is joined by Jim Kalbach - author, speaker, and leading voice in strategy and innovation - to demystify Jobs to Be Done (JTBD), a powerful framework that's still underutilized in the marketing world. Jim explains how JTBD moves beyond traditional product thinking by focusing on the core outcomes customers seek to achieve, whether in daily life or professional settings. He shares actionable ways JTBD can drive innovation, align cross-functional teams, and sharpen customer focus.
Whether you're in marketing, product, or leadership, this conversation will help you rethink how your organization defines value - from the customer’s perspective.
Guest Bio
Jim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading online whiteboard.
Jim is the author of several books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences, 2nd Ed. (O’Reilly, 2020), and The Jobs To Be Done Playbook (Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, training, and content.
Takeaways
Chapters
00:00 Welcome and Introduction to Jim Kalbach
01:04 What is Jobs To Be Done?
02:07 The Drill vs. the Hole Analogy
03:45 Why Focusing on Jobs Unlocks Innovation
05:52 The Role of Time in B2B Buyer Behavior
08:00 Timeless Nature of Customer Jobs
09:51 Fixing the Agency Pitch Problem with JTBD
11:20 The Power of Diagnosing Unmet Needs
13:25 Creating Cross-Team Alignment Through Shared Language
16:04 Building JTBD as an Organizational Muscle
17:28 Jim’s Writing Process and Book Journey
21:18 Collaborating with Practitioners and the JTBD Toolkit 24:32 Why Teaching Sharpened Jim’s Expertise
26:00 Where to Learn More: JTBD Toolkit & LinkedIn
27:14 Closing Thoughts and Sign-off
Follow Jim on LinkedIn here
In this inspiring episode of Future Fuzz, host Justin Campbell speaks with Karl Loudon, a former designer turned serial entrepreneur and now a commercial leader at Rise at Seven. Karl recounts his remarkable journey from running a boutique design studio to leading successful exits from three agencies and helping generate over £20 million in annual revenue. He reflects on embracing failure, finding his strength in client relationships, and the value of mentorship.
Karl introduces the concept of "Selling with Soul" - a human, values-driven approach to B2B sales - and shares how soulful, intentional selling can shape entire buyer experiences. He and Justin also dive into the evolution of CRMs, the power of commercial culture, and the overlooked importance of creating video content to stay top-of-mind. This episode is a must-listen for agency founders, sales professionals, and creatives interested in balancing growth with authenticity.
Guest Bio
Karl Loudon is a serial founder, commercial leader, and passionate advocate for soulful selling. With a background in design and a career spanning over 15 years in creative and media agencies, Karl has helped build and exit three companies, most notably contributing to the growth and acquisition of Moobaloo by IPG. He has worked with enterprise clients and helped scale teams from 5 to 500+ people. Now at Rise at Seven, he champions authentic commercial growth and content marketing. A TEDx speaker and DJ in a past life, Karl brings creativity, strategy, and soul into everything he does.
Takeaways
Selling with soul means prioritizing genuine human connections over transactional tactics.
Failure often serves as a catalyst for personal growth and professional success.
Strong mentorship and feedback can unlock new career paths.
Thoughtful, soulful experiences throughout the sales funnel are as vital as UX or CX.
CRMs and sales infrastructure must serve the team, not burden them.
Creating content - especially video - builds credibility and keeps agencies top-of-mind.
Commercial culture thrives when revenue goals are shared and celebrated collectively.
Chapters
00:00 - Welcome to Future Fuzz and Introduction to Karl Loudon
01:16 - From Design to Entrepreneurship: Karl’s Origin Story
03:48 - Lessons from Failing Early and Learning Sales
05:19 - TED Talk on Failure and Embracing Change
06:18 - Realizations from Mentors and Growing with Moobaloo
10:52 - What "Selling with Soul" Really Means
14:20 - The Sales Experience: SX and Soulful Journey Design
19:35 - Hustle to Infrastructure: Lessons in Scaling Agencies
22:56 - CRMs and Revenue Operations in Modern Agencies
25:35 - Building Commercial Culture Through Shared Goals
27:19 - The Power of Content and Video in Demand Generation
30:29 - Consistency Beats Perfection in Content Creation
32:26 - Embracing Individuality: Culture and Confidence in Contentt
Book a call with Justin on how to get into business video podcasting.
In this episode, Julian Walker, VP of Global Customer Experience at Pearson, shares how one of the world’s largest education companies transforms its customer experience by centring every initiative around student outcomes. Julian reveals how Pearson maps global journeys, connects insights to delivery, and integrates CX into strategic decision-making across a decentralised organisation.
He explores how CX teams can drive cultural shifts without owning every process, how to create alignment across markets with varying needs, and the importance of shared metrics in empowering customer-focused behaviours. Julian also reflects on how personal storytelling, co-creation, and adaptive governance can turn complexity into clarity, making this a must-listen for CX leaders navigating large-scale transformation.
Guest Bio
Julian Walker is the Vice President of Global Customer Experience at Pearson, the world’s leading learning company. With operations in over 70 countries, Pearson supports millions of learners through its education products and digital platforms. Julian leads a global CX team focused on delivering better learning outcomes by embedding customer-centric thinking across the organisation.
With over a decade of experience in education and digital transformation, Julian specialises in navigating complex, decentralised environments. At Pearson, he drives initiatives that align customer journeys with business strategy, builds shared CX metrics across diverse markets, and enables local teams through co-creation and adaptive governance. His work is redefining how large-scale organisations use customer experience as a lever for lasting change.
Takeaways
Chapters
00:00 Welcome and Introduction to Julian Walker
01:12 Pearson’s Global Footprint and CX Role
04:30 Connecting CX to Business Outcomes
07:46 Mapping Journeys Across Diverse Markets
11:19 Embedding CX Without Owning Every Process
15:02 Co-Creation and Local Empowerment
19:45 The Role of Metrics in Driving Alignment
24:58 Using Personal Stories to Drive CX Change
28:40 Adaptive Governance in a Decentralised Org
32:06 Final Thoughts on Scaling CX Impact
Book a call with Justin on how to get into business video podcasting
In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand memorability, and how cognitive neuroscience is changing the way marketers think about building lasting brands.
Marcus also unpacks the mistakes brands make by following category playbooks, the rise of fearless emerging brands, and why consistent, committed behaviors—not one-off stunts—build long-term brand loyalty. A must-listen for anyone serious about creating standout, future-proof brands.
Guest Bio
Marcus is the Co-Founder of Tommy, a digital creative studio that partners with some of the world’s leading brands, including Netflix, TikTok, YouTube, Amazon Prime, Paramount Pictures, Google, and Tottenham Hotspur. With offices in London, Los Angeles, and Singapore, Marcus leads a team that specializes in building distinctive, memorable brand experiences across global markets.
Drawing on over 15 years of experience navigating Hollywood’s fast-evolving marketing landscape, Marcus has become a recognized expert in brand distinctiveness. Under his leadership, Tommy developed the industry’s first distinctiveness framework—rooted in cognitive neuroscience research—to scientifically measure how advertising impacts memory and emotional engagement. Today, Marcus helps brands cut through the noise, build lasting emotional connections, and drive true brand differentiation.
Takeaways
Chapters
00:00 Welcome and Introduction to Marcus from Tommy
01:16 Founding Tommy and Early Challenges
03:48 How Streaming Services Changed the Studio Marketing Game
04:49 Distinctiveness vs. Differentiation in Branding
06:37 Real-World Examples: Beauty and Whiskey Industry's Lack of Distinctiveness
11:53 Building Standout Brands: Lessons from Engine Gin and Trip Drinks
14:03 The Role of Neuroscience in Brand Memorability
19:04 How Emerging Brands Can Rock the Market
23:30 Disrupting the Travel Category: Lujo Hotel Case Study
24:01 Mistakes Brands Make by Following Social Playbooks
26:02 Why Brands Must Commit to Distinctive Behavior
28:58 Closing: Where to Find Marcus and Tommy
Book a call with Justin on how to get into business video podcasting
In this episode, Ben Lilly, Co-Founder of Giant Leap Digital, reveals how his senior-led, remote-first agency is redefining how luxury and finance brands connect with high-net-worth audiences. He shares why empowering experienced talent leads to better outcomes, how traditional agency models fall short, and what the $65 trillion wealth transfer means for marketers.
Ben also explores China’s rise as a luxury leader, the evolution of wealth-driven consumer behavior, and why launching during tough times can be a long-term advantage. A sharp, strategy-packed conversation for anyone navigating the future of premium brand marketing.
Guest Bio
Ben Lilly is the Co-Founder and Managing Director of Giant Leap Digital, a consultancy that helps luxury and finance brands connect with high-net-worth audiences through strategic digital media. With a model built around senior talent and a distributed team, Ben leads a network of top-tier UK consultants who deliver premium creative, paid, owned, and earned campaigns—without the bloat of traditional agencies.
Having previously led and sold one of the world’s largest luxury digital agencies, Ben brings a rare combination of industry experience, global perspective, and entrepreneurial drive. At Giant Leap, he’s redefining what it means to serve wealth-focused brands—delivering tailored, data-informed strategies that resonate with affluent audiences and scale impact in international markets.
Takeaways
Chapters
00:00 Welcome and Ben Lilly’s Role
01:14 Why Ben Started His Own Agency
03:10 UK Marketing Market Challenges
06:20 From Selling an Agency to Founding Giant Leap
08:45 Building a Senior, Remote-First Team
10:29 Empowerment Model Driving Productivity
12:57 Nurturing Junior Talent Without Client Risk
14:28 Targeting High Net Worth Audiences
15:00 The Great Wealth Transfer: A Strategic Shift
18:50 Cars as Investments: A New Asset Class
20:33 Art Legacy vs. New Generational Values
24:22 Global Expansion Plans: Dubai and Hong Kong
26:29 China’s Rise as the Luxury Leader
28:38 BYD and the 5-Minute Battery Breakthrough
30:06 Advice for Aspiring Agency Founders
Book a call with Justin on how to get into business video podcasting
In this episode, Morgan Ratcliffe, Co-Founder and Managing Director of Notist, unpacks how B2B companies can stand out in a digital world that favors boldness and storytelling. From launching the agency with his brother in a spare room to generating millions of views and driving 8-figure revenue for clients, Morgan shares how he’s turning outdated B2B marketing playbooks on their head.
He dives into the power of narrative-led content, what most businesses get wrong about personal branding and company pages, and why LinkedIn video is still an untapped goldmine. Morgan also breaks down why high-performing campaigns start with free, valuable “products for prospects,” how to run thought leadership ads, and the underrated art of pulling audiences off-platform. Whether you're a founder, marketer, or content strategist, this episode is packed with practical strategies for building relevance—and getting noticed.
Guest Bio
Morgan Ratcliffe is the Co-Founder and Managing Director of Notist, a UK-based agency helping B2B companies stand out with story-driven marketing and bold digital strategies. Since launching the business with his brother just a few years ago, Morgan has scaled Notist into a powerhouse that generates tens of millions of LinkedIn impressions each month and delivers standout campaigns for brands ranging from the NHS to fast-growing tech firms.
With a background that blends entrepreneurial hustle and creative instinct, Morgan has built a reputation for cutting through the noise in the B2B space. He specializes in translating business value into compelling narratives, building content engines that drive awareness and engagement, and leveraging modern platforms like LinkedIn for exponential reach. Whether he's advising clients on go-to-market moves or crafting viral campaigns, Morgan’s approach is grounded in authenticity, attention, and results.
Takeaways
Chapters
00:00 Welcome and Morgan’s Role at Notist
01:14 From Football to Founding: The Origin Story
02:55 Early Growth: From Spare Room to 20-Person Team
03:24 Why B2B Founders Struggle to Get Noticed Online
05:18 Growing from Thousands to Millions of LinkedIn Views
07:24 The Content Strategy That Changed the Game
08:45 Personal Brand Cadence and Value Creation
11:08 The Value-First Framework for B2B Company Pages
13:19 Campaign-Driven B2B Marketing Strategy
16:10 Rethinking LinkedIn Ads for High-Ticket B2B
18:35 The Power of “Products for Prospects”
20:31 Using Thought Leadership Ads to Scale Content
23:38 Video in B2B: Why It’s Still Underrated
25:04 How Video Humanizes Brands and Drives Reach
26:49 Should LinkedIn Go Longform? The Strategic Tradeoff
28:44 Positioning Content Around Real Customer Pain Points
30:35 Final Advice: Build Content That People Actually Want
Book a call with Justin on how to get into business video podcasting
In this episode, Eoin Rodgers, Chief Marketing Officer at Atomic, breaks down what it really takes to connect with B2B buyers in a complex, ever-evolving marketplace. With nearly two decades of experience and deep specialization in European go-to-market strategy, Eoin reveals why many B2B tech companies—especially those expanding from the US into Europe—get buyer insights wrong, and how to fix it.
He shares how Atomic uses behavioral insights, buyer psychology, and nuanced localization to help global tech brands like Salesforce and Slack achieve relevance and resonance. Eoin also explores the evolution of ABM, why content must go far beyond simple translation, and how humor and AI are playing increasing roles in modern B2B strategy. Whether you’re selling to a CIO or building for scale, this episode is packed with perspective-changing insights.
Guest Bio
Eoin Rodgers is the Chief Marketing Officer at Atomic, an independent B2B marketing and employer branding consultancy working with some of the world’s leading tech brands, including Salesforce, Slack, Stripe, and DocuSign.
With nearly 20 years of agency-side experience, Eoin has led high-performing teams across strategy, digital, and client services—crafting go-to-market strategies and campaigns that drive measurable growth. He’s built a reputation for translating complex propositions into clear, compelling messaging that cuts through the noise.
Eoin’s work sits at the intersection of branding, content, and demand generation, and he’s passionate about helping companies find their voice in a crowded market. Whether he's guiding global marketing teams or rolling up his sleeves on creative, his approach is always grounded in clarity, curiosity, and impact.
Takeaways
Chapters
00:00 Welcome and Eoin's Role at Atomic
01:18 Why B2B Buyer Insights Lag Behind B2C
03:34 Understanding the Psychology of the CIO
05:15 The Complex Role of CIOs in Buying Decisions
06:39 Navigating Multi-Stakeholder Tech Purchases
08:00 Why US Companies Misjudge European Markets
09:22 Localization Beyond Language and Its Business Impact
10:49 Cultural Nuances Across European Countries
12:37 Channel Strategies and the Rise of Local Content
14:46 Challenges in Localizing Video for European Markets
15:42 The Evolution—and Dilution—of ABM
17:37 The Real ROI of One-to-One ABM
19:58 Balancing Investment and Return in ABM Strategy
21:55 Timing, Renewals, and Long-Term Planning
22:17 Why Humor and Personality Matter in B2B Branding
23:07 Atomic’s New AI-Powered Insight Tools
24:51 Where to Find Atomic’s Latest Research
Book a call with Justin on how to get into business video podcasting
In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and practical insights, Andy makes a compelling case for why marketers must adapt now to stay relevant in the age of AI.
Guest Bio
Andy Crestodina is the Co-Founder and Chief Marketing Officer at Orbit Media, an award-winning digital agency specializing in SEO, content strategy, and visitor psychology.
With over 20 years of experience, Andy has helped more than 1,000 businesses grow their visibility and generate leads through smarter digital strategy. He’s the author of Content Chemistry (now in its 7th edition) and has published more than 600 articles on content marketing, analytics, and AI.
A sought-after speaker, Andy delivers up to 100 talks each year at major conferences like Content Marketing World and MozCon. He also teaches at Northwestern University and Harbour.Space University.
Beyond marketing, Andy is deeply committed to giving back. He co-founded Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital services to nonprofits, and he’s a certified Treekeeper with Openlands.
Takeaways
Chapters
00:00 Introduction to Andy Crestodina & Orbit Media
01:15 Reflecting on changes in marketing over 2 years
02:25 AI-powered gap analysis and why it's a game changer
05:40 How to feed pages to AI for better analysis
07:16 Visual hierarchy, screenshots, and conversion copy
08:34 Limitations of AI when analyzing user experience
09:26 Preparing your site for non-human AI visitors
11:13 Agentic AI: bots evaluating your site like humans
13:02 Making your site agent-friendly for future automation
16:00 AI's impact on the software and startup ecosystem
18:30 The risks of inaccurate AI bios and brand representation
20:30 How to get AI to recommend your company
22:29 Why podcasts and digital PR are now SEO tools
23:45 What AI can't do: story, opinion, emotion, and connection
25:37 Little Life Moments vs Large Language Models
26:52 Closing thoughts on marketing in the age of AI
Check out Dreamdata.io for your free trial!
In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights on audience targeting, real-time buying signals, and how AI is being integrated meaningfully into the platform.
Guest Bio
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence.
A seasoned marketing leader known for his no-nonsense, results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Takeaways
Chapters
00:00 Introduction to Steffen Hedebrandt & Dreamdata
01:03 The origins of Dreamdata and solving B2B attribution
02:44 Founding team dynamics and early challenges
04:07 Complexities of B2B journeys vs B2C
05:01 Key problems Dreamdata solves for B2B marketers
06:55 Importance of ICP and tech integrations
08:18 Common CRM systems used and data quality challenges
09:33 Solving wasted budget and campaign ROI
10:31 Account-based timelines and stakeholder insights
11:20 Campaign-level ROI visibility and optimization
12:38 Deal size variation and applicability across companies
13:31 Real-time signals and proactive sales alerts
14:59 Tracking without gating using IP resolution
16:00 Engagement scoring vs lead scoring
17:24 AI integration and feature roadmap at Dreamdata
19:31 The value of AI as a means, not the end
21:04 Solving the attribution problem in B2B
22:48 First-touch attribution vs CRM default models
23:32 Dealing with non-trackable marketing activities
25:19 Tips for qualitative evidence and journey enrichment
26:11 Case study: Insight Software and optimizing ad spend
27:54 Audience Hub and hyper-targeted campaigns
28:45 Matched audiences vs lookalikes on LinkedIn
30:40 Free tools and benchmark reports from Dreamdata
32:27 Benchmark: 211-day average B2B customer journey
33:19 Understanding the B2B buying committee
35:14 Where to find Steffen and the benchmark report
36:13 Offline conversions and smarter ad training
37:28 Attribution loops and campaign optimization
38:47 20% CPA reduction through LinkedIn integration
39:31 Wrap-up
Follow Steffen Hedebrandt on LinkedIn here
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Book a call with Justin on how to get into business video podcasting In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outreach, how to avoid getting flagged, and why authenticity is key to making real connections. Plus, insights on the evolving landscape of LinkedIn, the rise of video content, and strategies to scale SaaS platforms successfully.
Guest Bio
Aleksandar Beserovic is the CEO of AIMFOX, a cutting-edge LinkedIn outreach tool designed to streamline and enhance networking efforts. Before founding AIMFOX in 2022, he co-founded Constellation, a company focused on solving digital marketing challenges. Aleksandar also brings a wealth of experience from his time at Ernst & Young, where he worked as a senior fraud expert.
With a background in international law from the University of Belgrade, Aleksandar combines legal expertise with entrepreneurial insight to drive innovation in digital networking. In this episode, we explore the art of cold outreach and best practices for building meaningful LinkedIn connections.
Takeaways
Chapters
00:01 Introduction to Aleksandar Besarovic & AIMFOX
01:16 The evolution from cold email to LinkedIn outreach
02:34 Why LinkedIn became the next big focus
04:07 The challenge of LinkedIn automation and platform policies
06:25 How AIMFOX ensures compliance and minimizes risk
10:16 Best practices for LinkedIn outreach messages
12:02 The right way to start conversations (without spamming)
15:03 The numbers game—maximizing connection rates
17:10 Why providing value before pitching is key
19:14 The importance of staying active on LinkedIn
20:46 Finding and engaging with the right prospects
24:29 How to leverage post engagement for outreach
27:15 Strategies for launching a SaaS product successfully
30:46 The future of LinkedIn—video, engagement, and content shifts
33:43 Will LinkedIn launch a podcast platform?
35:07 Closing thoughts & where to find Aleksandar
Book a call with Justin on how to get into business video podcasting
In this episode, Frank Sondors, CEO and co-founder of SalesForge, breaks down how AI-driven sales execution is reshaping outbound strategy. Frank shares how SalesForge’s AI agent enhances cold outreach, optimizes email personalization at scale, and increases response rates—all while keeping human sales reps at the center of the process.
He explains why email deliverability is the biggest challenge in outbound sales, how to structure cold email campaigns for maximum engagement, and why a multichannel approach (email, LinkedIn, and VoIP) is key to improving conversions. Frank also discusses the future of AI in sales, the common mistakes companies make when adopting automation, and why AI should empower teams—not replace them.
Beyond sales execution, Frank shares his unique approach to community-building through WhatsApp and Slack, revealing how fostering engaged communities can drive business growth and create superfans.
If you’re looking to scale outbound sales, improve your AI strategy, or build a stronger sales community, this episode is packed with valuable insights.
Guest Bio
Aleksandar Beserovic is the CEO of AIMFOX, a cutting-edge LinkedIn outreach tool designed to streamline and enhance networking efforts. Before founding AIMFOX in 2022, he co-founded Constellation, a company focused on solving digital marketing challenges. Aleksandar also brings a wealth of experience from his time at Ernst & Young, where he worked as a senior fraud expert.
With a background in international law from the University of Belgrade, Aleksandar combines legal expertise with entrepreneurial insight to drive innovation in digital networking. In this episode, we explore the art of cold outreach and best practices for building meaningful LinkedIn connections.
Takeaways
Chapters
00:01 Introduction to Frank Sondors & SalesForge
01:45 The rise of AI agents in sales execution
04:23 How AI personalizes outreach at scale
07:01 Overcoming email deliverability challenges
08:54 Best days and times to send cold emails
11:06 The power of multichannel outreach (email, LinkedIn, VoIP)
13:10 AI vs. human roles in outbound sales
14:45 The future of AI-driven sales & market disruption
18:45 Why AI won’t replace humans in sales
19:58 Building a sales community with WhatsApp & Slack
21:52 How community-driven growth creates superfans
24:29 Closing thoughts & where to find Frank
Book a call with Justin on how to get intobusiness video podcasting
Link to book “Built to sell” -https://builttosell.com/
Connect withJustin Vajko
Justin Campbell interviews Justin Vajko, a pioneer in video marketing for B2B companies. They discuss the evolution of video marketing in the world of B2B and the changing expectations of different generations regarding content consumption. Vajko shares insights on leveraging LinkedIn for B2B marketing, the importance of engagement, and how video can build trust with audiences. The conversation also touches on the challenges posed by AI-generated content and the necessity of authentic human interaction in digital marketing.
Takeaways
Chapters
00:00 Introduction to Video Marketing and Its Importance
03:06 The Journey to Video Marketing
05:53 The Impact of COVID and Changing Generational Expectations
08:58 Navigating AI in Content Creation
11:56 Leveraging LinkedIn for B2B Video Marketing
14:57 Maximizing Engagement on LinkedIn
18:05 Building Trust Through Video Content
Summary
Stephen Knight, founder of Pimento, exposes the flaws in traditional agency models and explains why independent agencies are thriving. He breaks down the shift away from big agency networks, the rise of in-housing, and how the “Hollywood model” of assembling top talent is reshaping marketing. Expect bold insights on the future of agencies, client relationships, and why adaptability is key to survival.
Guest Bio
Stephen Knight Founder CEO of Pimento - the UK’s leading independent marketing agency & consultancy network, Chairman of utc.travel, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant. A former Advertising Executive, Brand & Marketing Director and CMO with 35 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa. In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.
Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. Stephen is married with three children, and in addition to his responsibilities at Pimento he is a NED of Ebico, a not-for-profit energy company and a trustee of their charity, Chairman of UTC.travel the UK’s first subscription travel brand, Chairman of Now Next Why a Growth advisory and M&A consultancy for agencies.
Pimento, is an innovative full-service marketing agency. Established in 2005, Pimento stands out by connecting over 175 independent agencies and consultants to offer a comprehensive range of marketing services. Their tailored approach pulls from a network of more than 6,000 marketing experts, enabling them to craft bespoke teams designed to meet the unique needs of each client. From global brands to start-ups, Pimento’s flexible model drives business growth and redefines the traditional marketing structure. www.pimento.co.uk
Now Next Why is a growth advisory and M&A consultancy for agencies https://nownextwhy.co.uk
UTC Travel, the UK’s first members-only travel club, accessible at www.utc.travel. UTC Travel offers exclusive access to travel at trade prices for a modest monthly or annual subscription, appealing to forward-thinking businesses that want to provide their teams with travel perks. This unique benefit can help employees save thousands on personal travel—for just the cost of a coffee each month.
Chapters
00:00 Introduction to Stephen Knight and Pimento
02:20 The Agency Model Is Broken: Here’s Why
04:45 The Rise of Independent Agencies and Why It Matters
07:00 Inside Pimento: A New Way to Build Marketing Teams
09:30 The In-Housing Trend: What Clients Get Wrong
11:45 How the “Hollywood Model” Is Changing Marketing
14:15 Why Client-Agency Relationships Are Falling Apart
16:30 The Death of Agency Mystique: What Happened?
18:55 The Future of Marketing Agencies: Survive or Die
21:15 Who Thrives in Pimento’s Network and Why
23:00 Closing Thoughts and Where to Find Pimento
Summary
In this episode of Future Fuzz, host Justin Campbell sits down with Charlotte Graham-Cumming, CEO of Ice Blue Sky, to challenge traditional B2B marketing practices. Charlotte critiques Marketing Qualified Leads (MQLs) as outdated vanity metrics and champions Marketing Qualified Accounts (MQAs) as a better way to measure engagement.
She highlights the power of data-driven strategies, including how AI can reduce churn and accelerate sales cycles, and discusses the impact of account-based marketing (ABM). Charlotte also shares her journey as a female leader in tech, reflecting on overcoming challenges and fostering confidence in leadership.
Guest Bio
Charlotte is the founder and CEO of Ice Blue Sky, a leading B2B marketing agency specializing in strategic and account-based marketing (ABM) solutions for global technology brands. With over 16 years of experience, she has helped clients such as Cisco, Citrix, IBM, and Brother achieve their growth and success goals through innovative, impactful campaigns.
Charlotte is an active member of a network of entrepreneurs, where she collaborates with peers to exchange best practices and drive mutual success. She is passionate about crafting effective marketing strategies, enabling sales teams, and building strong partner channels. As a contributor to a bestselling business book and a recipient of multiple awards, Charlotte’s work has been widely recognized for its impact.
She enjoys working with individuals who share her vision and values and is always eager to embrace new opportunities to learn and contribute.
Chapters
00:00 Introduction to Charlotte Graham-Cumming and Ice Blue Sky
02:21 Why MQLs Are Failing Marketing and Sales
06:01 The Shift to Marketing Qualified Accounts (MQAs)
09:21 Using Psychology to Align Marketing and Sales
14:01 Leveraging AI to Analyze and Improve Data
18:51 Personalization and the Power of ABM
21:16 Founding Ice Blue Sky: Simplifying Complexity
23:43 Breaking Barriers: Female Leadership in Tech Marketing
26:04 Social Conditioning and Building Confidence as a Leader
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Summary
In this episode of Future First, Justin Campbell interviews Margaret Sikora, CEO of Woodpecker, who shares her inspiring journey from junior supporter to leading a SaaS powerhouse. The conversation delves into the importance of outbound marketing in today's economy, effective cold outreach strategies, and the challenges of email deliverability. Margaret emphasizes the need for relevance in messaging and discusses Woodpecker's innovative B2B marketing strategies, including their successful partner program. As a female CEO in a traditional market, she reflects on her experiences and offers valuable leadership insights.
About Margaret:
Margaret serves as the CEO of Woodpecker.co, a Polish SaaS startup that automates sales processes and gets your messages delivered to the main inbox. She began her journey with Woodpecker as a Junior Supporter and has been with the company for nine years, holding positions such as Head of Product, Interim Manager, and COO up to CEO, actively supporting Woodpecker's growth through scaling phases. Leveraging her expertise gained during her PhD in law, she is passionate about building SaaS solutions tailored to real market needs, based on feedback and close collaboration with clients, which enables her to execute a product-led growth strategy and achieve the company's long-term success.
Chapters
00:00 Margaret Sikora's Inspiring Journey to CEO
02:51 The Importance of Outbound Marketing in Today's Economy
06:04 Mastering Cold Outreach: Best Practices and Strategies
08:57 Building Relevance in Outbound Messaging
12:13 Navigating the Challenges of Email Deliverability
14:57 Woodpecker's B2B Marketing Strategies and Partner Programs
17:46 The Role of a Female CEO in a Traditional Market
21:03 Leadership Insights and Quickfire Questions
Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137
Summary:
In this episode, Patrick Ryan shares his extensive career journey in the marketing and advertising industry, detailing his experiences working with major global brands and leading large agencies. He discusses the challenges and triumphs of pitching for significant accounts, the evolution of the agency landscape, and the growing trend towards independent agencies. Patrick also introduces his new consultancy, 300, which leverages AI technology through Neo to enhance agency growth and efficiency.
Takeaways:
#Leadership #Communication #Innovation #AgencyLife #GrowthMindset #AIinBusiness #StrategyDevelopment #MarketingSuccess #HighPressureSituations #CreativeSolutions
Bio:
Patrick Ryan - Founder of 300, a marketing growth consultancy that harnesses senior industry talent with cutting edge AI to help agencies build for strategic growth. Patrick has 25 years experience of working within the world's biggest media agency networks and holding companies, with his previous role being the WW Chief Commercial Officer at PHD.
Partick started 300 with the mission to help agencies look a growth holistically by harnessing Brand Fame (marcoms), Winning More (Pitch excellence) and Delivering Experiences (Asset production). 300 is powered by NEO (Neural Executive Officer), their proprietary AI platform, that helps automate two-thirds of lower value tasks so the team can focus on the final third that really matters - innovation and impactful strategic consultancy. Click here to follow Patrick on LinkedIn
Summary
In this episode of FutureFuzz, Justin Campbell and Neil Schambra-Stevens discuss the importance of kindness in the workplace, especially during high-pressure situations. They explore how kindness can enhance communication, reduce triggers, and foster a supportive community. Neil shares practical strategies for implementing kindness and effective communication in fast-paced environments, emphasizing the need for active listening and emotional intelligence. The conversation highlights the significance of creating a calm space for dialogue and the impact of small acts of kindness on team dynamics.
Takeaways
Creating content that helps people is essential for community building.
Kindness is about enabling others to feel seen, heard, and valued.
Listening is often overlooked but is a crucial communication skill.
Effective communication requires asking good questions and practicing active listening.
All statements are neutral; our thoughts and emotions shape our reactions.
Taking a pause can prevent misunderstandings and emotional triggers.
Meetings should be structured to allow for effective communication and decision-making.
Implementing kindness in the workplace can lead to more productive and engaged teams.
Encouraging vulnerability in team settings fosters trust and openness.
Simple practices like check-ins can significantly enhance team dynamics.
#Kindness #Communication #EmotionalIntelligence #CommunityBuilding #Workplace #Wellbeing #ListeningSkills #Coaching #HighPressureSituations #RemoteWork #EffectiveMeetings
Summary
Bio
Matthijs Tielman is the co-founder of The Content Department based in Amsterdam.
Content marketing has been the main thread of interest and expertise running through-out his career, and as he points out content marketing is simply ‘‘making things your audience actually want to see’
He cares about helping brands transition from advertising that interrupts an audience to content that creates value. Matthijs brands like Samsung, Henkel and Relevance Learning truly engage with their audience.
Matthias's Bio
Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich.
His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth.
Summary
In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups.
Takeaways
