In this episode of Future Fuzz, host Justin brings you a special edition live from DMEXCO in Cologne, Europe’s leading digital marketing and tech conference. Featuring a series of interviews with top voices from across the industry, this episode captures the latest innovations shaping digital experiences, ad tech, data privacy, and retail media.
You’ll hear from leaders at Contentful, Ogury, ZItcha, and a digital out-of-home (VIOOH) advertising company, sharing insights on how brands are adapting to the cookieless world, building scalable digital experiences, and using personalization, AI, and data ethics to drive smarter engagement.
Guest Bios
Kristin Montag Brown from Contentful
- Kristin has been with Contentful for nearly a decade, growing with the company from startup to global scale-up with over 800 employees and 4,000 enterprise customers. As Director of Partnerships for EMEA, she helps clients such as BMG and Scott Sports create scalable, personalized digital experiences that connect brand and product content for both B2B and D2C audiences.
- Andrea Wieseke from Ogury - Representing Ogury, a leading ad tech company specializing in privacy-first advertising, this guest discusses how the company helps brands like Ford navigate a cookie-less world. By using surveys and contextual targeting rather than identifiers, Ogury delivers meaningful, data-clean advertising experiences rooted in user consent and affinity insights.
- Darren Jacobs from Zitcha - Based in London, Darren brings insights from Zitcha, an Australian retail media platform helping retailers build and monetize their media networks. He shares why retail media is booming at DMEXCO, how the focus has shifted from global ad tech giants to a more refined, European-centric marketplace, and what’s next for the industry.
- Megan Bogatski from Zoom Media and Digital Out-of-Home (VIOOH) - Megan introduces a new partnership with One Rebel, a boutique London gym chain catering to wellness-focused audiences. She explains how advertisers, from supermarkets to airlines, are leveraging VIOOH screens in gyms using first-party data to deliver contextual, timely ads that align with active, health-conscious consumers.
Takeaways
- Contentful’s evolution from headless CMS to digital experience platform empowers marketing teams with flexibility and AI-driven personalization.
- Privacy-first advertising is becoming a non-negotiable, as 60% of users can no longer be identified through cookies.
- The retail media boom continues, with a sharper focus on European networks and local ecosystem partnerships.
- Digital out-of-home advertising is merging physical environments with data-driven targeting to reach consumers where they live, move, and train.
- DMEXCO is regaining its energy post-COVID, smaller in size but higher in quality, fostering genuine, business-driven conversations.
Chapters
00:00 – Welcome to DMEXCO: The Energy in Hall 6
01:00 – Kristin on Contentful’s Growth and Global Scale
02:15 – From Headless CMS to AI-Powered Content Platform
03:00 – Case Studies: BMG & Scott Sports
03:45 – B2B vs D2C: Why Experience Matters in Both
05:00 – Post-COVID DMEXCO: Quality Over Quantity
05:45 – Ogury’s Mission: Privacy-First Advertising
07:00 – The Cookieless Future and Data Ethics
09:00 – How Ogury Uses Surveys for Persona Targeting
10:00 – Darren from Zitcha on Retail Media Growth
11:30 – The Shift from Global Ad Tech to Local Focus
12:15 – Megan on VIOOH and the One Rebel Partnership
13:30 – Why Fitness and Travel Brands Love VIOOH
14:00 – Data Insights from Gym-Based Advertising
LinkedIn
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