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Fully Managed
Penji
300 episodes
22 hours ago
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
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Marketing
Business,
Management,
Entrepreneurship
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All content for Fully Managed is the property of Penji and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/300)
Fully Managed
Mastering Growth and Creative Strategy with Daniel Lofaso
On today’s episode, Daniel Lofaso talks to Shannon about the balance between creative output and strategic thinking in business. Daniel shares how he built a career blending marketing, design, and entrepreneurship, and how these experiences shaped his approach to scaling brands. The conversation dives into how creativity fuels growth, why systems and structure empower innovation, and what founders can learn from treating their creative team like partners instead of vendors. You’ll also hear how Daniel uses storytelling and design to drive measurable results while maintaining a human touch in every project.
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22 hours ago
40 minutes 43 seconds

Fully Managed
Building Inclusive, Human-First Creativity with Jade Tomlin
On today’s episode, Jade Tomlin, Former Executive Creative Director at Huge, talks to Shannon about her journey through the creative industry, what it truly means to lead with empathy, and how diversity, culture, and purpose shape meaningful work in today’s fast-evolving creative landscape. Jade shares insights from her experience guiding global brands, balancing creative excellence with human understanding, and the importance of creating work that not only connects — but also empowers.
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2 days ago
39 minutes 55 seconds

Fully Managed
Building a Human-First Marketing Agency with Maren Hogan
On today’s episode, Patricia Steinmeyer talks to Oliver, Penji’s Partnership Advisor, about the journey of creating a truly human-first marketing agency, how to redefine success through flexibility and empathy, and the evolving role of AI in creative work. Patricia shares the story of Red Branch Media, a global “anti-agency agency” that helps businesses grow through practical, honest, and people-focused marketing. Together, they dive into the lessons learned from 15 years in the industry, the importance of genuine attraction in marketing, and what it means to lead a creative team into the future.
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4 days ago
30 minutes 13 seconds

Fully Managed
Visibility Engineering: Teaching Search & AI When to Recommend Your Brand with Sorilbran Stone
On this episode of Fully Managed, host Oliver talks with Sorilbran Stone, a Visibility Engineer and founder of Five-Talent Strategy House in Detroit. Sorilbran explains how brands can teach search engines and AI models who you are, what you offer, and when to recommend you so visibility turns into pipeline. We dig into ecosystem thinking across SEO, paid, and LLMs; how to translate value props into real pain-point content; and why ethical thought leadership + operational empathy matter more than ever.
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2 weeks ago
40 minutes 54 seconds

Fully Managed
Navigating SEO and the Future of AI Search with Nate Turner
On today’s episode, Nate Turner talks to Oliver from Penji’s Partnership Team about how the world of SEO is evolving alongside AI-driven search. Nate shares insights from building Ten Speed—a fully remote content and SEO agency launched during the pandemic—and explains how search, content strategy, and credibility now go hand in hand. They also dive into how AI search (GEO) will redefine how brands think about organic visibility in the years to come.
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2 weeks ago
37 minutes 41 seconds

Fully Managed
Unlocking Creative Growth in Business with Michael McGinty
On today’s episode, Michael McGinty sits down with Shannon, Penji’s Partnership Coordinator, for an in-depth conversation about creativity, business growth, and finding balance between scaling a company and staying true to your vision. They dive into lessons learned from building teams, fostering innovation, and navigating the challenges that come with entrepreneurship.
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2 weeks ago
32 minutes 59 seconds

Fully Managed
Creativity, AI, and Out-of-This-World Ideas with Hank Smith
On today’s episode, Hank Smith, Director of Strategy at Smith Gifford, talks to Shannon about the creative process behind building campaigns that are both unconventional and effective. They dive into Smith Gifford’s journey as a long-standing ad agency, how their team balances fun with strategy, and why embracing AI is shaping the future of marketing. From quirky campaign ideas to bold brand moves, Hank shares how his agency stays innovative while keeping results at the core.
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3 weeks ago
38 minutes 9 seconds

Fully Managed
Mastering Digital Marketing & Social Media with Neal Schaffer
On today’s episode, Neal Schaffer sits down with Shannon from Penji for a deep dive into the constantly changing world of digital marketing and social media. They explore how businesses can stay ahead of trends, the importance of building authentic connections online, and why marketers need to think more like creators in today’s landscape.
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3 weeks ago
33 minutes 7 seconds

Fully Managed
Building Authentic Connections in Marketing with Priscilla McKinney
On today’s episode, Priscilla McKinney talks to Shannon, Penji’s Partnership Coordinator, about what it really means to build genuine relationships in marketing, how to stand out in a noisy digital world, and why human connection is still at the heart of every successful campaign. They dive into practical ways brands can move beyond surface-level tactics, share personal insights from Priscilla’s journey, and explore how marketers can future-proof their work by focusing on authenticity and community.
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3 weeks ago
35 minutes 43 seconds

Fully Managed
Building Culture and Scaling Smart in Agency Life with MaryAnn Pfeiffer
On today’s episode, MaryAnn Pfeiffer, founder of 108 Degrees, talks to Shannon from Penji about what it really takes to grow an agency the right way. From knowing when to hire, to balancing culture with growth, to saying no to the wrong clients, MaryAnn shares the lessons she’s learned while building her own agency. You’ll hear candid stories about navigating high-pressure projects, protecting your team’s well-being, and why choosing clients who align with your values is just as important as delivering results.
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4 weeks ago
44 minutes 25 seconds

Fully Managed
Respecting the Game of Marketing with Chris Rodriguez
On today’s episode, Chris Rodriguez talks to Shannon about the art of building and scaling a digital marketing agency with patience, integrity, and strategy. They dive into the fun side of creative exercises like “Market Me This,” the realities of agency life, and what it really means to “respect the game” in business. Chris shares his journey from humble beginnings to founding iExcel, how he views success beyond just numbers, and why sharing knowledge openly is key to long-term growth.
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1 month ago
33 minutes 49 seconds

Fully Managed
Building Resilient Businesses and Teams with Tellef Lundevall
On today’s episode, Tellef Lundevall talks to Shannon from Penji about his entrepreneurial journey, the lessons he’s learned building his businesses, and how creativity, leadership, and problem-solving play a role in growth. They dive into challenges faced by founders, strategies for staying adaptable in a fast-changing market, and how teams can leverage design and marketing to scale with purpose.
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1 month ago
37 minutes 8 seconds

Fully Managed
Spotting Cultural Trends and Marketing Inspiration with Dawn Dawson
On today’s episode, Dawn Dawson talks to Shannon about how her journey from radio to running her own ad agency shaped her perspective as a marketer, why curiosity and competition are key drivers of creative ideas, and how she draws inspiration from unexpected places including her side career as a jet ski racing commentator. Together, they dive into the psychology behind viral trends, the challenges of corporate marketing, and what it takes to stay ahead in a constantly shifting cultural landscape.
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1 month ago
41 minutes 12 seconds

Fully Managed
Scaling Startups, Building Communities, and Staying Resilient with Young Han
On today’s episode, Young Han talks to Shannon about his journey from growing up in humble beginnings to becoming a seasoned operator, investor, and community builder. They dive into how he helped scale companies like Sodexo, Lyft, and Philz Coffee, the lessons he learned along the way, and why adaptability, resilience, and strong relationships are at the core of entrepreneurial success. Young also shares his perspective on mentorship, the importance of mindset, and how founders can stay grounded while navigating the unpredictable challenges of building and scaling businesses.
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1 month ago
41 minutes 20 seconds

Fully Managed
Balancing Creativity and Business Strategy with David Dee
On today’s episode, David Dee talks to Shannon, Penji’s Partnership Coordinator, about his journey as a Philadelphia native, entrepreneur, and marketing leader. They dive into the lessons he’s learned in building a brand, the importance of community in shaping business success, and how creativity and strategy come together to drive real growth. David also shares personal reflections on Philadelphia’s culture, energy, and why mentorship matters in today’s business world.
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1 month ago
43 minutes 29 seconds

Fully Managed
How AI is Changing the Marketing Game with John Readman
On today’s episode, John Readman, founder of Ask Bosco, talks to Shannon about the challenges agencies and brands face with messy reporting, wasted time, and inconsistent data. John shares how Ask Bosco started as a solution to create one simple source of truth for marketing performance, and how it has grown into an AI-driven platform that helps businesses benchmark their visibility, optimize ad spend, and make smarter decisions. They also dive into the unexpected ways agencies are using Ask Bosco to strengthen client communication, where AI is headed in the marketing industry, and why the future lies in combining automation with human creativity.
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1 month ago
35 minutes 59 seconds

Fully Managed
Automate or Navigate: Knowing When to Let Tech Take the Wheel with Dustin Stout
On today’s episode, Dustin talks to Shannon about making smart choices between automation and manual problem-solving through a fun game called “Automate or Navigate.” They dive into real-world business scenarios, explore the impact of automation, and share insights on when human decision-making still reigns supreme.
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1 month ago
48 minutes 12 seconds

Fully Managed
Insult Me In The Morning With James Hughes
In this episode of Fully Managed, we sit down with James Hughes, VP of Advertising at Mass Media Marketing, to dive into the evolution of marketing from print to digital, the rise of influencer culture, and the increasing demand for brand authenticity. With over 20 years of experience across agencies like WPP, Publicis, Caesars Entertainment, and MGM Resorts, James shares raw insights about what’s working, what’s fading, and how brands can stay relevant in a noisy, hyper-targeted world. Oh — and he kicks things off by pitching an alarm clock that insults you awake. Yes, really.
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1 month ago
30 minutes 10 seconds

Fully Managed
Building Emotionally Intelligent Brands with Andrew Madden
In this episode of Fully Managed, Daniela sits down with Andrew Madden, founder of Madden Creative, to unpack what makes a brand actually stick. From designing websites to working with nonprofits and trade industries, Andrew brings 20+ years of experience and a refreshingly human approach to storytelling and design. They dive deep into emotional branding, political campaign marketing, the evolution of consumer behavior, and how we can all tell better stories—whether we’re selling software, services, or yes, even toothbrushes. Along the way, you’ll hear sharp takes on influencers, AI, authenticity, and the blurred line between smart marketing and manipulation. If you’re trying to build trust with your audience, adapt to shifting trends, or just want to understand why good design still matters—this one’s for you.
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1 month ago
36 minutes 35 seconds

Fully Managed
Solving SMS Chaos with Martin Lien
In this episode, we chat with Martin Lien, co-founder of Bolt—a company revolutionizing the way businesses manage SMS infrastructure. Martin shares his journey from Norway to the U.S., the unexpected pain points he discovered in SMS delivery, and how those frustrations led to building a scalable, compliance-ready messaging ops suite. From WhatsApp to RCS, international regulations to AI’s role in telecom, this conversation is packed with insights for anyone scaling communications globally.
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1 month ago
29 minutes 13 seconds

Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.