In this episode of Fully Managed, Daniela sits down with Andrew Madden, founder of Madden Creative, to unpack what makes a brand actually stick. From designing websites to working with nonprofits and trade industries, Andrew brings 20+ years of experience and a refreshingly human approach to storytelling and design. They dive deep into emotional branding, political campaign marketing, the evolution of consumer behavior, and how we can all tell better stories—whether we’re selling software, services, or yes, even toothbrushes. Along the way, you’ll hear sharp takes on influencers, AI, authenticity, and the blurred line between smart marketing and manipulation. If you’re trying to build trust with your audience, adapt to shifting trends, or just want to understand why good design still matters—this one’s for you.