Full Time Lash Artist Podcast with Cosmina Esanu

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Full Time Lash Artist Podcast with Cosmina Esanu

Cosmina Esanu

67 episodes

2 days ago

If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...

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Fashion & Beauty

Self-Improvement,

All content for Full Time Lash Artist Podcast with Cosmina Esanu is the property of Cosmina Esanu and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...

Show more...

Fashion & Beauty

Self-Improvement,

Episodes (20/67)

Full Time Lash Artist Podcast with Cosmina Esanu

📍 GMB → Instagram: The 9-Post Launch & $10/Day DM Ads That Book Clients - 67

If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...

2 days ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💸 $10 Ads → $2.2K Client: The IG-to-DM System for Lash Artists - 66

Turn one promo post into paid bookings—no website needed. In this episode you’ll get: Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.Creative that sells: Clean before/after + a single clear offer. One promo post out of your 9-post grid, then boost that post.Best campaign goal: Pick “More messages” s...

1 week ago

12 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🚀 Start Now: The 3 Hats That Build a Profitable Lash Business - 65

In this episode of Full Time Lash Artist, we get tactical about starting before you feel “ready” and building momentum the smart way. You’ll learn why every new lash entrepreneur must wear three hats—marketing, sales, and service—and exactly when to switch each one on. We break down the difference between marketing vs. advertising vs. branding, how to use a personal brand alongside a salon/product brand, and the simple funnel that turns strangers into repeat clients: traffic → leads → booking...

2 weeks ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💼 Set Up Right: LLC, EIN, Insurance & Smart Growth for Lash Artists - 64

Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon. What we cover: Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit.LLC + EIN basics: how an LLC creates a liability shield and how to request a free EIN from the IRS (so you stop giving out your SSN).Liability insurance 101: the simple poli...

3 weeks ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💡 From Comfort Zone to Cash Flow: Charging, Pricing & IG Ads for Lash Artists - 63

Ready to move from “practicing at home” to a booked-out lash business? In this episode of Full Time Lash Artist, we break down the real-world steps to leave your comfort zone, start charging confidently, and use simple Instagram/Facebook tactics to fill your calendar—without signing a risky long lease. What you’ll learn Validated risk, not blind risk: How to move from home to a professional space (short, flexible terms; rent a bed/room; avoid 3-year leases until you’re breaking even).When to ...

1 month ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🎯 The Lash Artist’s 3-Channel Growth Plan - 62

If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty. What you’ll learn (step-by-step): Go where your client is: How to define your customer persona (think “Jennifer, 45”) and meet her in Facebook Groups—without feeling salesy.Set...

1 month ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

📱 Instagram That Books: Feed vs Reels, Highlights & 3-Second Hooks - 61

Your grid doesn’t need to be perfect—it needs to convert. In this episode of Full Time Lash Artist, we break down a practical Instagram system for lash pros: what belongs on your feed (business, trainings, results), what lives in stories (day-to-day, lifestyle), and how to use highlights to make personal content work for your brand. We also cover the “dual-feed” approach (polished photo grid + anything-goes Reels grid), mixing lifestyle B-roll with lash education, and why the first 3 seconds ...

1 month ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🎓 From Lash Artist to Lash Trainer: 3 Steps to Start Teaching - 60

Ready to move from the lash chair to the front of the classroom? In this episode, I share the exact 3-step blueprint she used to go from working artist to in-demand lash trainer. You’ll learn how to master your craft with deliberate practice, turn your expertise into a clear, repeatable teaching system, and position yourself as a brand so you can fill lash extensions classes consistently. What you’ll learn Master your craft: Fast ways to build real skill (events, models, focused reps) and how...

1 month ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🔑 Pay to Play: The Real Lash Business Formula - 059

In this episode of the Full Time Lash Artist Podcast, we break down one of the hardest lessons for new lash artists: the difference between running a hobby and running a business. Marian shares why every lash business eventually comes to the same choice — you either pay with time or you pay with money. If you don’t invest in marketing, training, or systems, you’re not really building a business — you’re stuck in hobby mode. Here’s what you’ll learn in this episode: How to decide if your time ...

1 month ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

✨ Master One Skill, Create Content That Converts - 058

In this episode of Full Time Lash Artist, we break down what every new lash artist needs to hear: you don’t have to master everything at once to grow your business. Many beginners feel paralyzed by the pressure to do perfect Classic sets, Volume fans, Wispy effects, post daily on social media, and somehow learn marketing all at once. The truth? That approach leads to burnout and slow progress. Here’s what we cover in detail: Why focus beats overwhelm: How mastering one style (like Classic) ca...

2 months ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🚀 Stop Chasing Perfection & Start Growing Your Lash Biz - 057

Too many lash artists waste time trying to make every little detail perfect — from their Instagram grid to their video thumbnails — instead of focusing on what actually grows their business. In this episode of the Full Time Lash Artist Podcast, Cosmina and Marian break down: Why your “bad quality” video could still get a million views.The trap of always trying to improve what’s already working (and why you should just let it run).The right time to start investing in ads as a lash artist.Why y...

2 months ago

15 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💎 How to Build a 6-Figure Lash Business with Just 32 Clients - 056

What if you only needed 32 clients to build a six-figure lash business? In this episode of Full Time Lash Artist, Marian (Cosmina’s husband and behind-the-scenes marketing strategist) shares the exact mindset and numbers that can change how you see your lash career forever. You’ll learn: The lifetime value formula that applies to every lash business.Why recurring services like lash extensions give you an advantage most industries don’t.How to choose the right clientele who can actually afford...

2 months ago

10 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💡 Scaling a Lash Business: Clients, Courses, and the Numbers That Matter - 055

Most lash artists think the only way to grow is to open more chairs, hire employees, or expand into new cities. But there’s another path—scaling yourself. In this episode of the Full Time Lash Artist Podcast, we break down two growth models: building a salon empire or building a personal brand through courses, certifications, and online coaching. You’ll hear how to: Audit yourself and choose the business model that fits your wiringCalculate the lifetime value (LTV) of a lash client and why ju...

2 months ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

👁️ Mastering Lash Volume: Thickness, Length & Eye Shape Secrets - 054

In this episode of Full Time Lash Artist Podcast, we break down how to choose the right lash thickness, length, and mapping for every client—so your sets look flawless and last longer. You’ll learn: Why sticking to one lash brand improves consistencyThe exact thickness ranges for classic, light volume, full volume, and mega volume setsHow to customize fans for healthy, natural lashesPre-consultation tips to match lash style to eye shape and lid spaceWhy shorter lengths improve retention and c...

3 months ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🎯 Mastering Narrow Fans: My Go-To Volume Lash Technique - 053

In this episode of the Full Time Lash Artist Podcast, Cosmina breaks down her exact method for creating clean, symmetrical volume lash sets using narrow fans. You’ll learn: Why narrow fans give a cleaner, more uniform top line than wide fansThe difference between strip, pinching, and twisting techniques — and which one she swears byHow to properly pick, place, and crystallize volume fans using the correct amount of glueThe critical role of tweezer grip, fiber tips, and pressure when creating ...

3 months ago

11 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

✨ Mastering Lash Curls & Volume Fans: Pro Wispy Techniques - 052

In this episode of the Full Time Lash Artist podcast, we go deep into advanced techniques that take your lash sets from basic to professional. If you’ve ever struggled with understanding curl types or creating symmetrical volume fans, this episode breaks it all down step by step. What You’ll Learn: The difference between B, C, D, L, and M curls and when to use each.Why M curl is perfect for creating wispy eyeliner effects.How to customize volume sets with spikes for a balanced, textured lash ...

3 months ago

13 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🚀 Beginner to Boss: Lash Artist Story - 051

In this episode of the Full Time Lash Artist Podcast, Cosmina sits down with Anna, a lash artist and former student who transitioned from a packed salon schedule to building her own successful lash business in under 3 years. If you’re a beginner lash artist trying to figure out the next step after lash training, this story is for you. Inside this conversation, you’ll hear: Anna’s journey from esthetic school in 2016 to launching her lash career in 2022The real struggles of working 12-hour sal...

3 months ago

11 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

🌟 From Student to Trainer: Anna’s Journey to Lash Success - 050

In this heartfelt episode of the Full Time Lash Artist Podcast, host Cosmina Esanu sits down with Anna—one of her first-ever students—who shares her real, raw, and inspiring journey from working in a salon to becoming a full-time lash artist and now, a certified lash trainer. Whether you’re brand new to lash extensions or already building your clientele, this episode is packed with personal insight, real-world challenges, and the kind of honest advice you can’t Google. 🔎 Topics covered in thi...

4 months ago

10 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💖 Salon to CEO: Building a Loyal Lash Business - 049

In this powerful episode, Cosmina sits down with lash artist Anna, who shares how she left salon life behind to build a lash business on her own terms. They talk about the emotional side of client relationships, the importance of setting your own schedule, and why creating a relaxing environment matters more than you think. You’ll hear raw truths about: Why charging less as a beginner can sabotage your growth The real reason clients drive hours to see the same lash artist How ...

4 months ago

11 minutes

Full Time Lash Artist Podcast with Cosmina Esanu

💬 No Clients? No Problem—Why There’s Room for Every Lash Artist - 048

Think the market is too saturated? Think again. In this episode of Full Time Lash Artist Podcast, Cosmina Esanu and Anna break down the biggest lie in the lash industry: “There’s too much competition.” We talk about why competition is actually a good thing, how demand is still wide open, and how clients are craving connection—not just lashes. You’ll also hear: The truth about starting from zeroHow to transition from a salon to your own spaceWhy students fly from out of state to train with Cos...

4 months ago

12 minutes