If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...
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If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...
đź’Ľ Set Up Right: LLC, EIN, Insurance & Smart Growth for Lash Artists - 64
Full Time Lash Artist Podcast with Cosmina Esanu
13 minutes
3 weeks ago
đź’Ľ Set Up Right: LLC, EIN, Insurance & Smart Growth for Lash Artists - 64
Starting (or formalizing) your lash business? In this episode, we break down the real-world steps to protect yourself legally and set up for scalable growth—without getting buried in jargon. What we cover: Why not to stay a sole proprietor: the risks of using your SSN for business and why it’s the easiest path to an audit.LLC + EIN basics: how an LLC creates a liability shield and how to request a free EIN from the IRS (so you stop giving out your SSN).Liability insurance 101: the simple poli...
Full Time Lash Artist Podcast with Cosmina Esanu
If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings. What you’ll learn: Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer ke...
