Can humour and science really mix?
In this episode, Martina Neuville joins Sébastien to talk about how she built a strong voice on LinkedIn by making people laugh, without losing credibility.
From her days in the lab to leading sales, Martina shares how humour helped her connect, grow her network, and make science more human.
If you’ve ever wondered how far you can go with humour in a serious industry, this one’s for you.
How can scientists cut through the noise of misinformation and make their work accessible to everyone?
In this episode of From the Lab to the Web, chemist and innovation leader Simon Maechling shares why he started posting during COVID, how he balances accuracy with attention on LinkedIn, and why he believes scientists have a responsibility to show up online.
If you’re a researcher, founder, or life science professional wondering how to build trust and share your expertise authentically, this conversation will give you the motivation and the practical tips to get started.
What happens when a structural biochemist becomes a skincare founder and decides to take TikTok and Instagram by storm?
In this episode, Dr. Pragya Sharma shares how she built Grand Lab from her grandmother’s struggle with psoriasis, why she believes scientists (not influencers) should lead the conversation in skincare, and what she’s learned from posting hundreds of raw, unpolished videos online.
If you’re a founder wondering how to show up authentically on social media, or a scientist curious about turning research into impact, this conversation will inspire you.
Follow her on:
- Tiktok
In this episode of From the Lab to the Web, Sébastien Simoncelli welcomes Benjamin McLeod, a molecular biologist turned biotech communicator and ghostwriter for life science executives.
Benjamin shares his journey from working in cell and gene therapy production to helping executives translate their science into compelling content on LinkedIn. He explains why the old idea that “the science speaks for itself” no longer works, and how social platforms have become essential for visibility and trust in biotech.
Benjamin’s path from the lab to ghostwriting for executives
Why LinkedIn is the most effective platform for biotech leaders today
How to build trust and credibility with customers, partners, and investors
The importance of consistency and engagement in posting
Practical advice for busy executives who want to start sharing content
What types of posts resonate most, from paper digests to strategy breakdowns
Common pitfalls to avoid when building your presence online
Benjamin emphasizes that success on LinkedIn comes down to being consistently useful, showing up in your authentic voice, and engaging meaningfully with your audience. For life science leaders, it’s not just about generating leads—it’s also about building trust, attracting talent, and staying top of mind in a very quiet but crowded digital space.
Key topics discussed
Benjamin’s path from the lab to ghostwriting for executives
Why LinkedIn is the most effective platform for biotech leaders today
How to build trust and credibility with customers, partners, and investors
The importance of consistency and engagement in posting
Practical advice for busy executives who want to start sharing content
What types of posts resonate most, from paper digests to strategy breakdowns
Common pitfalls to avoid when building your presence online
Benjamin emphasises that success on LinkedIn comes down to being consistently useful, showing up in your authentic voice, and engaging meaningfully with your audience. For life science leaders, it’s not just about generating leads, it’s also about building trust, attracting talent, and staying top of mind in a very quiet but crowded digital space.
In this episode, we explore the overlooked power of visual communication in life sciences. Lara Laghetto joins us to explain why great scientific visuals go beyond accuracy—and how biotech, pharma, and medtech companies can use design to connect, stand out, and stay consistent across platforms like LinkedIn.
We cover:
What separates a “good” visual from one that builds brand recognition
The most common visual mistakes companies make (and how to fix them)
Tips for scientists starting out with visual storytelling
Why simplicity beats complexity in both writing and design
How AI, carousels, and even TikTok are reshaping visual strategy
Whether you're a founder, marketer, or scientist, this one will change how you think about your next slide, post, or paper.
It was so inspiring to chat with Katie Bashant Day for this episode.
In this episode, you will learn:
1. Why posting twice a week beats posting five times if you focus on value
2. How introverted scientists can still thrive online
3. The kinds of LinkedIn content that actually move the needle in biotech
4. Real stories of unexpected wins from simply sharing what she’s learning
Don't hesitate to follow her on LinkedIn.
If you have more questions, send me an email at ssimoncelli@mywebtechcare.com
In this episode, you will discover:
1. What happens to X in 2025?
2. How are life sciences companies using it?
3. What are the Pros and the Cons?
4. The best practices to maximise your strategy on X.
These insights will help you to make the best decision for your life sciences company.
If you need more information, don't hesitate to message me at ssimoncelli@mywebtechcare.com
Your feedback and suggestions are always welcome. 😉
X still has visibility. Bluesky has depth. Which one is right for your biotech?
In just 10 minutes, learn how to:
✅ Audit your presence on X
✅ Evaluate Bluesky’s potential
✅ Build a smart multichannel strategy
Clear checklists. No fluff. Tactical insight for biotech leaders.
👉 Ask your questions and provide feedback in the comments. 😉
Contact me for help at ssimoncelli@mywebtechcare
Ian Wilkinson posts regularly on LinkedIn, and his content generates a lot of engagement and some opportunities.
Discover his secret in this episode. There is so much to learn from him.
Enjoy! 😉
In this second episode, you will learn everything about the algorithm, especially on LinkedIn:
1. How does it work?
2. What pitfalls should you avoid?
3. How could you stay updated about it?
Don't hesitate to ask more questions in the comments.
People and organization quoted in this episode:
- Richard van der Bloom (link: https://www.linkedin.com/in/richardvanderblom/)
- Just Connecting (link: http://www.justconnecting.nl/)
Don't hesitate to send your feedback to ssimoncelli@mywebtechcare.com
Stay tuned, more are coming. 😉
In this first episode:
1. Why do I create "From the Lab to the Web"?
2. Why do so many life sciences companies struggle with social media?
3. What are we going to talk about in this podcast?
Your suggestions and feedback are welcome.
Don't hesitate to send me an email at ssimoncelli@mywebtechcare.com
