In this episode, we explore the overlooked power of visual communication in life sciences. Lara Laghetto joins us to explain why great scientific visuals go beyond accuracy—and how biotech, pharma, and medtech companies can use design to connect, stand out, and stay consistent across platforms like LinkedIn.
We cover:
What separates a “good” visual from one that builds brand recognition
The most common visual mistakes companies make (and how to fix them)
Tips for scientists starting out with visual storytelling
Why simplicity beats complexity in both writing and design
How AI, carousels, and even TikTok are reshaping visual strategy
Whether you're a founder, marketer, or scientist, this one will change how you think about your next slide, post, or paper.
