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Founder's Framework

Ninety.io

49 episodes

1 week ago

AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...

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Entrepreneurship

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AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...

Show more...

Entrepreneurship

Episodes (20/49)

Founder's Framework

How AI Is Transforming Work, Culture, and Leadership

AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...

1 week ago

47 minutes

Founder's Framework

The EQ Gym: Building Emotional Intelligence at Work with MyGrow’s Theran Knighton-Fitt

Emotional intelligence is not learned in a seminar. It is trained like a muscle. In this Founder’s Framework Podcast episode, Mark Abbott talks with Theran Knighton-Fitt, Co-Founder of MyGrow, about what they call the “EQ Gym,” a practical way for people to grow emotional intelligence inside companies. The conversation covers: Why most leadership training fails to create lasting changeThe difference between fixing systems and empowering peopleHow emotional intelligence shapes culture and pe...

1 month ago

1 hour 12 minutes

Founder's Framework

The Truth About Founders and Freedom with Bob Glazer

Everyone talks about freedom as the ultimate goal of entrepreneurship, but for most founders, it’s not that simple. In this episode of the Founder’s Framework podcast, Mark Abbott sits down with serial entrepreneur and bestselling author Bob Glazer to unpack the real truth about freedom in the founder’s journey. They explore: Why most founders feel less free after starting a businessThe mental shifts required to escape the trap of “building yourself a job”How to delegate, build trust, and sca...

1 month ago

56 minutes

Founder's Framework

Building Maz: Inside the Strategy Behind Ninety’s AI Tool

Building an AI assistant sounds like the obvious next move in today’s market—but most tools miss the mark. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of AI Products, TJ Kneale, about what it really took to build Maz, Ninety’s AI assistant designed to help teams run better. You’ll learn: → The internal problem that sparked the idea for Maz → Why Ninety chose to build a purpose-built AI tool from scratch → What founders should consider before integr...

3 months ago

48 minutes

Founder's Framework

Are You Building a Job or Building a Company?

It’s one thing to start a business. It’s another to intentionally design a company that can grow and evolve beyond your daily effort. In this episode, Ninety Founder & CEO Mark Abbott sits down with Michael E. Gerber, author of The E-Myth, to explore what it really means to build a company. They break down the trap of doing the work, the power of the Dreaming Room, and the eight personas every entrepreneur must grow through to build something that lasts. You’ll learn: → Why the founder’...

3 months ago

1 hour 15 minutes

Founder's Framework

The Truth About Building a Mobile App as a Startup

Building a mobile app sounds like a natural step for product-led startups, but it’s not always the right move. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of Product, Kyle Phillips, about what it really takes to build and maintain a mobile app. You’ll learn: Why timing matters more than ambition when launching a mobile experienceThe surprising tradeoffs startups face between web and native appsLessons learned from building Ninety’s own iOS and Andr...

4 months ago

1 hour 5 minutes

Founder's Framework

Intensity vs Consistency: Why Founders Burn Out

In this episode of the Founder’s Framework podcast, Mark Abbott explores the tension between intensity and consistency in high-growth companies. Founders are often wired to push hard, but without consistency, that intensity becomes unsustainable and even damaging. Mark shares insights on how founders can build systems that support sustained growth, prevent burnout, and maintain alignment with their teams. Whether you're in the middle of a growth surge or trying to create more stability, this ...

4 months ago

52 minutes

Founder's Framework

Leading in the Age of Actualization

Join us on the Founder’s Framework podcast as we dive deep with Mark Abbott, author of “Work 9.0: The Evolution of Work”, exploring the profound shifts shaping our workplaces—and our world. We stand at the intersection of two eras: leaving behind the Age of Information (Work 7.0) and embracing the Age of Understanding (Work 8.0), with our sights set on the transformative horizon of Self-Actualization (Work 9.0). In this episode, Mark unpacks what this transition means for visionary leaders ...

5 months ago

1 hour 2 minutes

Founder's Framework

Recession-Proof Leadership: Building an Anti-Fragile Company

When a recession hits, will your company break, survive, or get stronger? In this episode of the Founder’s Framework podcast, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack how the most resilient companies prepare for economic uncertainty. From zero-based budgeting and leadership alignment to antifragile culture and high-trust stakeholder relationships, this is your blueprint for weathering any storm and coming out stronger. You’ll learn: → How to assess if your ...

5 months ago

47 minutes

Founder's Framework

OS Anarchy: Why Alignment Breaks as You Scale

One team uses Asana. Another’s on Monday. A new hire swears by ClickUp. Everyone’s “getting work done,” but no one’s aligned. This is what we call OS Anarchy — when every department runs its own tools and processes, creating friction, fragmentation, and a whole lot of rework. In this episode of the Founder’s Framework podcast, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott dig into what happens when you don’t have a Unifying Operating System. It’s a conversation about s...

6 months ago

52 minutes

Founder's Framework

Investors Are (Almost) Forever

Raising money is one thing. Choosing investors who truly align with your company’s values, strategy, and long-term vision is another. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott explore why investor relationships often outlast everything else and what founders need to consider before signing a term sheet. From alignment on Forever Agreements to spotting red flags, this is a conversation about choosing the right partners for the journey ahead. What yo...

6 months ago

47 minutes

Founder's Framework

When Brands Drift: Why Alignment Starts (and Ends) with You

You can’t scale what you can’t define, and few things test that truth more than Brand Drift. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack one of the most common challenges growing companies face: the slow, often invisible slide into brand misalignment. Vision starts clear. Messaging feels right. But as the team expands, the offering matures, and the world shifts, you realize the story you're telling no longer matches the company you're building...

7 months ago

56 minutes

Founder's Framework

Forever Agreements: Preserving the Core

In a world of constant change, great companies stay grounded by knowing what should never change. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott dive into the concept of Forever Agreements—the core commitments that define who you are as a company and act as the throughline across every stage of growth. These aren’t strategies or tactics. These are the foundational agreements that shape your culture, your identity, and your future. What you’ll learn: Wh...

7 months ago

49 minutes

Founder's Framework

Strong Opinions Loosely Held

Great founders hold strong opinions, but they also know when to change their minds. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott explore how high-performing leaders evolve their thinking, challenge their biases, and refine their decision-making over time. They break down the balance between conviction and adaptability — and why staying too rigid can hold you and your company back. What you’ll learn: Why strong opinions should be earned, not assumedHow...

8 months ago

42 minutes

Founder's Framework

What it Takes to Be a Founder

Not everyone is built to be a founder. It takes more than a great idea — it requires resilience, self-awareness, and the ability to make tough decisions every day. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott break down what it really takes to be a founder and how the Founder Mode Workbook helps you develop the mindset and strategies to build a lasting company. What you'll learn: Why being a founder requires more than just a great ideaThe mindset and ...

8 months ago

1 hour 14 minutes

Founder's Framework

Bringing Your Vision to Life

Explore the challenges of aligning vision, leadership, and organizational growth in a scalable way. Mark and Cole discuss the importance of building an agreements-based culture, fostering the right kind of communication, and strategically timing key leadership hires to ensure your shared vision is executed effectively. Try Ninety free for 30 days!

9 months ago

57 minutes

Founder's Framework

The 9 Essential Characteristics of Great Companies

In this episode, Mark and Cole discuss common attributes of truly great companies. These include the importance of leveraging agreements in favor of expectations, the need for a passionate commitment to the work, and more. The conversation stresses the significance of continuous learning, resilience, and cultivating strong relationships with the people on your team. For more on this subject, check out our recent blog post: The 9 Essential Characteristics of Great Companies Try Ninety free fo...

10 months ago

1 hour 13 minutes

Founder's Framework

2024: A Year in Review

This episode reflects on the challenges and milestones of the past year, specifically the importance of scaling thoughtfully, maintaining team alignment, and preparing for the next phase of growth. The conversation wraps up with Mark and Cole sharing their excitement surrounding some upcoming initiatives for 2025. Ninety's Assessment Tool Try Ninety free for 30 days!

10 months ago

1 hour 4 minutes

Founder's Framework

If You’re Not Growing, You’re Dying

Mark shares how the laws of physics also apply to business: If you’re not growing, you’re dying. The conversation touches on balancing ambition with practicality as well as the importance of strategic planning so founders can avoid entropy and build lasting, impactful companies. Try Ninety free for 30 days!

10 months ago

59 minutes

Founder's Framework

As the Founder Mode series continues, Mark and Cole discuss the importance of recognizing and scheduling time for different modes to leverage productivity and minimize inefficiencies. They also highlight the value of empathy and self-awareness for founders of companies at any stage. Try Ninety free for 30 days!

11 months ago

49 minutes