AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...
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AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...
When Brands Drift: Why Alignment Starts (and Ends) with You
Founder's Framework
56 minutes
7 months ago
When Brands Drift: Why Alignment Starts (and Ends) with You
You can’t scale what you can’t define, and few things test that truth more than Brand Drift. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack one of the most common challenges growing companies face: the slow, often invisible slide into brand misalignment. Vision starts clear. Messaging feels right. But as the team expands, the offering matures, and the world shifts, you realize the story you're telling no longer matches the company you're building...
Founder's Framework
AI isn’t just changing how we work, it’s reshaping what it means to work. In this episode, Mark and Cole explore how AI is impacting small and mid-sized businesses, leadership, and culture. They discuss: How AI is organically transforming teams and tools inside NinetyWhy some organizations embrace AI while others resist itThe role of employee archetypes in understanding how people adopt new techThe ethical and human implications of automation and job shiftsHow leaders can guide their teams th...
