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Fish & A Rice Cake
Jake
85 episodes
1 day ago
Call it controversial, call it truthful, call it whatever you want. But you see more people walking around lean than you do walking around with tonnes of muscle! Why? Because building muscle is way harder than losing body fat! We're not saying getting lean is easy, far from it. But at least when you do you can see it working. Building muscle? Not quite the same. We've spent years stuck in the loop of, Wanting to get bigger,Eating loads of food,Getting fat before we build any muscle,Dieting ba...
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Fitness
Health & Fitness,
Nutrition
RSS
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Call it controversial, call it truthful, call it whatever you want. But you see more people walking around lean than you do walking around with tonnes of muscle! Why? Because building muscle is way harder than losing body fat! We're not saying getting lean is easy, far from it. But at least when you do you can see it working. Building muscle? Not quite the same. We've spent years stuck in the loop of, Wanting to get bigger,Eating loads of food,Getting fat before we build any muscle,Dieting ba...
Show more...
Fitness
Health & Fitness,
Nutrition
Episodes (20/85)
Fish & A Rice Cake
How We Would Get Into Shape For Summer 2026
Its September 1st, The summer holidays are over, The BBQ's finished, The socials, beers & burgers all packed away for another year. And you're left looking down at the unwanted pounds, Wondering how to get back into the 'routine' And even if you do, What the best thing to do is. How can you start to get yourself back on track so that next year, You're bigger, leaner, happier & able to enjoy yourself the same without all the worry and summer pounds. So we're going to tell you. Everyt...
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3 days ago
19 minutes

Fish & A Rice Cake
The part of fitness nobody talks enough about!
Fat loss Fat loss Fat loss... That's all you ever hear people talk about. "Try this diet" "My top fat loss hack" "How to drop X weight fast" But no one ever talks nearly enough about what comes after the diet. What happens when you'e lost the weight? When you've got lean, When the diet is done. What then? Just go back to what you were doing before and put it all back on? Go into a bulk and get fat quicker than you wanted? Not great options are they. And that's our point. No one talks about wh...
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2 weeks ago
25 minutes

Fish & A Rice Cake
Focusing on this can crush your coaching business
Want to build a successful coaching business? Then STOP focusing on this one thing too much... Money. Look we get it, Everyone likes money, you've got bills to pay you want to earn more. There's nothing wrong with that. But when a new client signs up with you, If your first thought is how much more money you're now earning and not how you can help that person. You're looking at it the wrong way. Equally when a client leaves if you instantly think about how much less you're now earning and now...
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3 weeks ago
17 minutes

Fish & A Rice Cake
The truth to growing your business mentors don't want you to know.
If someone came to you with 50kg to lose and told you they expect to be shredded in 6 months, You'd tell them they're living in cuckoo land wouldn't you? Yet we see so many coaches coming into this industry, And because of the unrealistic expectations "mentors" are setting them. They expect to go from 0-50 clients in no time at all. And then they're left disappointed when it doesn't happen, like they're the odd one out. So we're putting the record straight. We are going to show you our number...
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1 month ago
25 minutes

Fish & A Rice Cake
We're sick & tired of seeing coaches do this...
Word of advice if you're trying to sell fat loss coaching, 1. Make sure you can actually get in shape yourself. 2. Make it look at least a little appealing to other people. The amount of coaches we see, Complaining that they don't have enough clients. Or complaining that their clients are all "flakey" Yet all they share themselves is failed attempt after failed attempt of their own diets. Publicly posing a "watch me get in shape in the next 8 weeks" Then week 1 rolls around and it's an...
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1 month ago
21 minutes

Fish & A Rice Cake
Chat GPT will run you out of business!
"Chat GPT won’t ever replace coaching" Says the coach using it to, Write their content Create training plans Give nutrition targets Give check in feedback … You can see the problem here can’t you? The truth is we’re seeing so many coaches that without realising it are starting to put themselves out of business! Here’s the thing, AI is obviously a great thing. And we’d be lying if we said we didn’t use it in our own business. But you have to know HOW and WHERE to use it. Because so man...
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1 month ago
23 minutes

Fish & A Rice Cake
How much we actually work in a week
What does an online coach actually do? Like, beyond the check ins and training plans, What do our days actually look like? I mean we're pretty sure most people don't really know what the job involves. In fact we're positive our families don't have a clue. So we've decided to roll back the curtain, And go through what not just our days look like, But our entire week! What we spend our days doing, The jobs we have to do, the hats we have to wear, How we structure it, And get through it al...
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1 month ago
27 minutes

Fish & A Rice Cake
The worst peak week we've seen...
The magic pill of the fitness industry, Everyone thinks a peak weak will take you from Butterbean to Bumstead with a few little tricks, But as we've ranted about time and time again, they won't. Because if they we're that effective for making you look insane, Don't you think every coach would do a "peak week" from week 1... Now that's not to say they don't have their place if you're lean enough to use one. And when you are there are COUNTLESS ways you could do it. BUT, For every right...
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2 months ago
15 minutes

Fish & A Rice Cake
Is the work/life balance a myth?
"I just want a good work life balance" “My mrs doesn’t want me on my phone in the evening” “I’d like to be able to not work weekends” Who doesn’t want to make a comfortable living whilst sipping Mai Tai's on the beach, Move to Dubai, minimise client check in time, automate as much as you can. Living the online coaches dream right? That promise you’re sold to build a business in no time at all, Is it actually true? Can you build a coaching business from the ground up, with balance? Well we're ...
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2 months ago
15 minutes

Fish & A Rice Cake
The 1,000 calorie diet day!
Sometimes you have to go low. Apple bottom jeans low... But when you do, you need to know how to do it the smart way. So instead of just telling you, We showed you. Whilst we sat down for this ep we were halfway through a 1,000 calorie diet day! To go through exactly how we would get those 1,000 calories in! What we would eat, When we would eat, And what we would expect! This is how we would diet on 1,000 calories a day, So that next time you have to go low, You know how to smash it...
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5 months ago
21 minutes

Fish & A Rice Cake
Jake's First Hyrox Result!
The HYBRID ROCKSTAR is in the house! Yeah, apparently that's what HYROX actually means... And yet people still take part? Madness. Jake just went and smashed his first ever solo HYROX event in Glasgow, So we sat down to get his thoughts on the whole day. Did it live up to expectation? Was it actually that hard? Would he do it again? And why the f*ck he ran EXTRA LAPS during the race! You might get just the slight sense that whilst Jake is buzzing with his achievement, Dave isn't a fan... But...
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5 months ago
26 minutes

Fish & A Rice Cake
You DON'T have time...?
4am: Alarm goes off 4-7am: Work block 1 7-8am: Get Lilo up and ready for the day 8-10AM: Work block 2 10-11am: Walk the dog 11-1pm: Work block 3 1-2pm: Gym 2-5pm: Work block 4 5-6pm: Walk the dog 6-9pm: Relax with the family 9-11pm: Work block 5 11pm Sleep Following that daily routine 5 days a week & half a day on a Saturday, A day that still starts at 4am, Dave managed to, Drop 7.5kg in 6 weeks Hit 12,000 steps a day Train 4 times a week Run a business And all whilst organising t...
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5 months ago
22 minutes

Fish & A Rice Cake
Why you SHOULD be in shape as a coach!
Thinking a coach should be in shape, Is seen as controversial. You get branded toxic, unrealistic, setting people up for issues with their body or food. But is it really? Or is it because the people who preach that couldn't get in shape themselves without issues, So now they project that outcome onto everyone else…? Ironically too, You ask those same people to name some of the better known, followed and liked people in the industry and they say, Your Jeff Nippards, Mike Thursto...
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6 months ago
19 minutes

Fish & A Rice Cake
The Biceps Team has A New Member!
The Biceps & Banter team has it's newest member! So get ready to meet them... It might only have been a couple of weeks since we last sat down, But A LOT has been going on! Regardless of that though, the work hasn't stopped. Dave's still been cutting down in his 6 week soft to shredded challenge, And Jake's still been getting ready for his Hyrox, sorry his sports day... Despite having his world turned upside down! And we're giving you the updates on it all! So grab a coffee, Get comfy, An...
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6 months ago
29 minutes

Fish & A Rice Cake
What we f*cked up 2024!
Even though we're probably as close to perfect as you can get (Well that's what our Mums say anyway! 😂) Even we make mistakes, miss targets, f*ck up! And last year, we did just that! Because in a time where people are bombarded by social media with the 'highlights' of other peoples lives, The snapshots, the best bits, let's be frank - that fakeness. It's easy to assume everyone else has it together. Everyone else is motivated 24/7, smashing goals and winning at life. But it's not the ...
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7 months ago
27 minutes

Fish & A Rice Cake
3 Rules for getting in shoot shape
In 2024 we got 60+ people into photoshoot lean shape. We had guys dropping 10,15,20kg in a pretty short amount of time to get into the shape of their life. And for us as coaches, Having dome this now for 2-3 years over getting 100's of people into photoshoot shape, There's 3 huge rules we've come to realise that you have to follow for getting into shoot shape. And with 3 group shoots already booked for 2025 and 3 more for 2026, Meaning we're about to work with 100's more people to get t...
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8 months ago
30 minutes

Fish & A Rice Cake
Where have we been?!
We're back! After 63 episodes back to back, It's now been 126 days since you last had to deal with our rants and ramblings, How have you survived...? But fear no more, the nightmare is finally over! Because now we're back and ready to roll again for season 2. So first things first, let's address the elephant in the room, Where have we been?! Well we've got engagements, babies and pregnancies to catch you up on! So for the first time in 4 months & 4 days, Grab a coffee, Join us ...
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8 months ago
34 minutes

Fish & A Rice Cake
How we salvage the summer!
If we’ve said it once we’ve said it a thousand times, Progress is not just fat loss. Fat loss is great, of course, it’s what most people want initially. But time and time again we see people make the mistake of, Killing themselves dieting for 6-8 weeks for the summer, Then once they’re there they think, “I look good now, I’m happy, I can go back to doing whatever I want”. And then all that happens is 3-4 months later they’ve regained all the weight they initially lost, Only to ...
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1 year ago
22 minutes

Fish & A Rice Cake
You Need To Sack Your PT!
We've got the pitchforks out this week, And our target? Your PT! It's time to cut them loose and finally get the result you're paying them for! We get so many people come to us saying, They've had a PT for a few years but, 👉🏻 "The session's are more chat than train nowadays" 👉🏻 "They don't get much help around nutrition" 👉🏻 "They aren't kept accountable outside of those 3 hours a week in the gym" So here's what we think, There's 168 hours a week, if you train 3 times a week and you'r...
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1 year ago
23 minutes

Fish & A Rice Cake
Joe Cullen: Make & edit content like a pro!
As much fun as we have making these videos, Creating content for youtube, instagram and everything else. The reality you won't realise is, It takes time!! And we often get the questions of: What lighting set up do you use? What software do you edit on? How do you plan your videos? So, we thought instead of us giving you our (even more than usual) uneducated thoughts on the matter. We'd get someone in who knows the game better than anyone. The 'Shreditor' is back! We got in the man wh...
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1 year ago
26 minutes

Fish & A Rice Cake
Call it controversial, call it truthful, call it whatever you want. But you see more people walking around lean than you do walking around with tonnes of muscle! Why? Because building muscle is way harder than losing body fat! We're not saying getting lean is easy, far from it. But at least when you do you can see it working. Building muscle? Not quite the same. We've spent years stuck in the loop of, Wanting to get bigger,Eating loads of food,Getting fat before we build any muscle,Dieting ba...