Filling Seats: The State of Enrollment Marketing in Higher Ed

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Filling Seats: The State of Enrollment Marketing in Higher Ed

StudentBridge

55 episodes

1 week ago

On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students. 🎓 Learn more about StudentBri...

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On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students. 🎓 Learn more about StudentBri...

Show more...

Episodes (20/55)

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 56: Why Students Choose the Schools They Attend.

On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students. 🎓 Learn more about StudentBri...

1 month ago

43 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 55: How Colleges Can Turn Data Into Meaningful Success

On this episode of Filling Seats, StudentBridge CEO Jonathan Clues sits down with Dr. Curt Merlau to unpack how colleges can transform raw data into meaningful student success. From shifting away from “data overload” to building actionable insights, Dr. Merlau highlights strategies that empower institutions to make smarter decisions, improve student outcomes, and drive measurable enrollment growth. ✅ Guest: Dr. Curt Merlau ✅ How to move from data overload to actionable insights ✅ Turning raw ...

2 months ago

34 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 54: Meeting Gen Z Where They Are – The Key to Effective Engagement with Marc Barron Co-founder and EVP @ CourseKey

In this episode, we explore the powerful intersection of technology and student success with Mark Barden of CourseKey. Mark shares how real-time data and automation are reshaping the student journey—from classroom engagement to retention strategies. Together, we dig into how Gen Z’s digital expectations are influencing everything from campus communication to academic behavior, and why modern institutions need to rethink their approach to personalization, nudges, and the student experience. 🎓 ...

7 months ago

37 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 53: Under Pressure Unpacking the Strain on U.S. Higher Education

In this special episode, StudentBridge CEO Jonathan Clues sits down with four esteemed marketing professors—Dr. Jen Riley, Dr. Amy Watson, Dr. Kate Scott, and Dr. Mona Bryant—to explore the growing challenges facing higher education today. 🎓 Learn more about StudentBridge 💻 Schedule a meeting with our team 🔗 Be a guest + connect with a guest

7 months ago

51 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 52: The Search for Higher Ed: How Prospective Students Navigate Websites with Matt Hames

How do prospective students actually search for colleges online? In this episode of Filling Seats, we explore how students navigate university websites, why many never click on the official .edu page, and how institutions can optimize their digital presence. Key Topics Covered: The role of Google search and brand queries in the college selection processWhy 8 out of 10 students don’t click on a university’s website firstThe importance of digital reputation across Wikipedia, review sites, and ...

8 months ago

33 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 51: AI's Impact on Search and Higher Ed

In this episode of Filling Seats, StudentBridge CEO Jonathan Clues sits down with Paula French, Director at Search Influence, to explore the evolving landscape of search engine optimization (SEO) and digital marketing in higher education. Paula shares expert insights on how AI-driven search, social media, and evolving student behaviors are reshaping digital marketing strategies for colleges and universities. Key topics include: The shift in student search behavior – from Google to social and ...

9 months ago

32 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert

In this special 50th episode, Jonathan Cluse, CEO and founder of StudentBridge, is joined by Mark Forehand, a seasoned higher ed professional and longtime StudentBridge partner, for a lively discussion about the evolving role of video in student recruitment. 📹 Why video matters more than ever: How short-form videos are influencing Gen Z’s college decisions.Strategies to stand out in a content-saturated world.The impact of storytelling through video on prospective students and their families.M...

9 months ago

29 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD

In this episode of Filling Seats, we sit down with John Azoni, a seasoned video production expert with over 15 years of experience. John shares key insights from his journey in creating compelling video content for higher education institutions. Together, we explore the analytics behind video engagement, the importance of aligning content with audience intent, and practical tips for producing short-form and long-form videos. Whether you're a marketing leader or an enrollment VP, this episode ...

10 months ago

45 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise.

In this episode of Filling Seats, we tackle the growing "staff morale crisis" in college admissions offices. What’s driving burnout and dissatisfaction among admissions professionals? Joining us is Teege Mettille, author of The Admissions Counselor Malaise and Director of Enrollment Success at EnrollML. Drawing on years of campus leadership experience, Teege shares his unique perspective on the root causes of this crisis and why it’s more than just a post-pandemic adjustment. Together, we exp...

11 months ago

39 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees. Dr. Dukes dives into the critical issues of: Student retention within smaller universitiesChallenges presented when freshman don't return to campusCosts associated with student recruitment🎓 Learn more about StudentBridg...

1 year ago

38 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 45: International Recruitment and its Impact on U.S. Higher Education

Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores th...

1 year ago

45 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 43: CEO Conversations - The State of Higher Education

Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes. Jonathan, Vanessa, and Dave also tackle key questions: How can institutions leverage technology to retain knowledge when staff members leave?What are the latest trends in student engagement and how can t...

1 year ago

23 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 42: RNL Trend Report on Personal Information

In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most im...

1 year ago

43 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 41: How to Maximize the Unofficial College Campus Visit

In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston. In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists. You'll als...

1 year ago

32 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 40: Residence Life Rules From Across the Pond and Beyond

Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North...

1 year ago

20 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report

Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report. The hosts answer: What information sources do students use?Do students really read...

1 year ago

29 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

38. RNL's 2023 E-Expectations Report: Video and Personalization

RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear: Demand for virtual experiences and personalizationKey Findings from the 2023 E-Expectations Trend ReportHow video and personalization drive enrollment and conversionBest practices for creating authentic videos about students' interests More intelligence on the power of virtual video Schedule a meeting with our team Full 2023 E-Expectations ...

1 year ago

29 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system You'll hear: How they navigate recruitment and marketing as a branch campus of a larger university systemAdvantages of marketing a small regional school and what marketing tactics work bestRecommendations for how to grow enrollment among non-traditional populations🎓 Learn more about StudentBridge 💻 Sched...

2 years ago

30 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy🎓 Learn more about StudentBridge 💻 Schedule a meeting...

2 years ago

33 minutes

Filling Seats: The State of Enrollment Marketing in Higher Ed

35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota. You'll hear: The importance of being present and showcasing valueTheir unique approach to communicating outcomes that specifically appeals to parentsHow UJ markets to stealth students and enables them to easily find what they’re looking forWhy video is an essential part of their strategy🎓 Learn more about StudentBri...

2 years ago

30 minutes