Filling Seats: The State of Enrollment Marketing in Higher Ed
StudentBridge
55 episodes
2 weeks ago
On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students. 🎓 Learn more about StudentBri...
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On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students. 🎓 Learn more about StudentBri...
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
Filling Seats: The State of Enrollment Marketing in Higher Ed
33 minutes
2 years ago
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online
In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online. You'll hear: Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy🎓 Learn more about StudentBridge 💻 Schedule a meeting...
Filling Seats: The State of Enrollment Marketing in Higher Ed
On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students. 🎓 Learn more about StudentBri...
