Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight.
In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie member: bestie.femalefounderworld.com
Check out Haley’s business: https://pashionfootwear.com/
Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/
Faire Chief Revenue Officer Jennifer Burke is on Female Founder World with Jasmine Garnsworthy!
Wholesale is one of the most gatekept parts of business, so I went right to an insider to uncover exactly how brands can win through independent stockists.
Faire is the online marketplace connecting retailers with brands. With Faire, you have the opportunity to sell your products into hundreds of thousands of retailers, and Jennifer's sharing your playbook for success in this episode.
LINKS
Get started on Faire: https://faire.com/ffw
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Suneera Madhani is on Female Founder World with Jasmine Garnsworthy.
After seeing a gap in the financial tech industry, Suneera created Stax Payments, which she sold for $1B+ after facilitating over $40B in payments. Now, she's the person behind CEO School, and is building Worth AI, which was inspired by a problem she encountered building her first business.
In this episode Suneera gets so real about what's behind a unicorn-status exit - there's no way you don't leave this episode inspired.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Suneera's current businesses: https://theceoschool.com/ https://worthai.com/
The Beauty Chef founder Carla Oates is on the Female Founder World show with Jasmine Garnsworthy.
Carla was early on the ingestible wellness space, launching her wellness brand The Beauty Chef over 15 years ago.
In this episode Carla talks about how she was able to educate her customers in the early days on a more technical product, The Beauty Chef’s journey landing in and getting out of Sephora, and how to build real credibility as a founder.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Carla’s business: https://thebeautychef.com/
The Female Founder World team is recounting the most frequently asked questions from our Female Founder World Summit, hosting over 1000 entrepreneurial women. Jasmine Garnsworthy and Natalie on our team share what the community needed to know.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Priscilla Hajiantoni is on Female Founder World with Jasmine Garnsworthy!
Priscilla is the founder of Bangn Bod, a bestselling beauty bodycare brand. After launching the brand in 2019 after struggling for years with her own skin, Bangn Body has built a 300k+ community, selling out in massive retailers.
In this episode, Priscilla shares how she was able to gain her first massive press pieces, how she’s building community and using her community to launch new products, and the story of selling out 3 months of Mecca inventory in only a few hours.
Links
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Priscilla’s business: https://www.bangnbody.com/
Priscilla’s productivity recommendation: https://monday.com/
Buy your Female Founder World Summit tickets: www.femalefounderworld.com/summit
Shameless Media founders Zara McDonald and Michelle Andrews are on the Female Founder World Podcast with Jasmine Garnsworthy!
Zara and Michelle started Shameless as a single podcast back in 2018 to fill a gap in celebrity news and reality TV podcasts.
It was a side hustle at first, but has grown into a thriving media startup hitting 100m+ downloads.
LINKS
Become a Business Bestie: bestie.femalefounderworld.com
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Raquel Bouris is on Female Founder World with Jasmine Garnsworthy!
Raquel is the cofounder and Chief Creative Officer at Who is Elijah, a 7-year-old fragrance brand that's just hit $20 million annual revenue. They're stocked in Sephora in the UK and Australia, and are about to make a big entrance into the United States.
Raquel has bootstrapped the business to $20 million+ in annual revenue by remaining extremely scrappy, determined, and getting creative to build brand awareness.
In this episode, Raquel shares her approach to guerrilla marketing that ended up getting her an invitation to a 1:1 dinner at Sophia Richie's home, the key hires who have super-charged her business, and how she's grown personally and professionally in confidence.
Links
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Listen to Raquel's original episode: https://podcasts.apple.com/za/podcast/23-year-old-raquel-bouris-was-an-exec-assistant-when/id1593458926?i=1000657038378
Check out Raquel's business: https://whoiselijah.com.au/ https://www.instagram.com/raaaquelbouris/?hl=en
Raquel's agency reccomendation: https://bursty.com.au/
Secure your ticket to Female Founder World Summit: femalefounderworld.com
Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy!
Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.
Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool".
Part two will drop soon with all of Lindsey's resource recommendations for life and business.
Links
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Read podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148731279
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Lindsey’s business: https://setactive.co/
Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space.
She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since launching her jewelry business, Christine is opening up her own studio space, and running both businesses.
In this episode, Christine chats about how she capitalized both businesses, how she's looking at employees and growth, and how she' been able to "un-gatekeep" a very gatekept industry.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Christine's business: https://www.elviefine.com
Lexie Murray, founder of Be Seen Socials, is on Female Founder World with Jasmine Garnsworthy.
She started Be Seen Socials at 21 and turned it into one of Sydney’s most sought-after UGC agencies—with a studio, a 10-person team, and a client roster of brands willing to pay thousands for her launch and influencer marketing strategies.
In this episode, she breaks down exactly how she hires creative talent that “gets” social (and how you can too), what's working on organic channels right now, and how she made the jump from freelancer to agency owner. Bestie, you’ll want to take notes.
LINKS
Check out Lexie's business: www.beseensocials.com.au
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Watch Anaita’s full workshop recording in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
The paid social space has completely flipped. With big changes at Meta, what worked even a year ago now isn’t hitting. Figure out what to do and what NOT to do to drive conversion in this practical workshop led by the founder of Hero Packaging and author of Sell Anything Online, Anaita Sarkar.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Playfield founder Ivana Tay is on Female Founder World with Jasmine Garnsworthy. Ivana was annoyed with having to switch back and forth between bags when she was walking her dog. She quit her job at Google and decided to solve that common dog parent problem and create the product she was looking for.
Now, only a year since launch Ivana has built an engaged community of dog lovers with her brand, has done a celebrity partnership, and has been featured in British Vogue.
In this episode Ivana shares her launch strategy of taking Playfield from idea to a fully launched brand, the social media, influencer, and ads tactics that are growing her brand, and how she’s thinking about new product lines.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Watch Aliett's full workshop in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
Aliett Buttelman was turned down by every investor when trying to raise money for the beauty brand she cofounded, Fazit. So she took a scrappy approach to making sales and building her brand, and found a way to get her indie beauty brand worn by Taylor Swift—at a Chief's game, on TV!
Sales sky-rocketed. Within a couple of days, the business made $1,000,000 in sales. A couple of years later, they have partnerships with Target and Walmart, and Fazit is on track to hit $40 million in sales.
Aliett's going solo on the show to teach you how she made it happen. For the full workshop, visit launchlab.femalefounderworld.com.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Jasmine is on the show this week sharing all the details about her pregnancy news, how we're handling maternity leave as a small business.
LINKS
Register to Launch Lab recordings: https://www.femalefounderworld.com/launch-lab
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Launderette founder Ireland McCaughey is on the Female Founder World show with Jasmine Garnsworthy. She saw a $40B opportunity for the modern laundromat last year, and since then has created the viral laundromat that’s become an NYC staple. Ireland put together the financials she needed for the business, got pitching to investors and lenders, and has been off to the races ever since.
In this episode Ireland shares the capital needed to start her business and how she got it, how she’s personally managing her finances as an early stage founder, and how she’s thinking through next steps for Launderette.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Elise Swopes is on Female Founder World with Jasmine Garnsworthy. Elise was one of the original creators on Instagram. She's an artist, and turned that skill into a career as a full time content creator, eventually taking her community building skills on to a full time dream role at Adobe.
In this episode Elise talks about her strategies to build viral content, both as a creator and as a brand, how she recommends building partnerships, and how to protect your creativity.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Betches co-founder Aleen Dreksler is on Female Founder World with Jasmine Garnsworthy. While in college, Aleen and her roommates saw a trend for “bro content” online, and started a blog for the women’s version. Their blog, Betches, grew into a massive media empire with millions of fans, and was acquired in 2023 for up to $54M.
In this episode Aleen tells us how she built Betches with her cofounders, advice for building something that can be acquired for millions, what's shifted in digital publishing and content, and the copy-paste strategy you can use for securing big partnerships.
LINKS
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863
https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Register for our free workshop series, Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com
Good Girl Snacks co-founders Yasamin Bakhtiar and Leah Marcus are on the Female Founder World show with Jasmine Garnsworthy.
If you’re a gen z or millennial woman on TikTok, you probably have seen Hot Girl Pickles. The founders Yasaman and Leah bootstrapped this brand with next to nothing, and have become masters of attention-hacking.
They’re only a couple of years old and have spent $0 on ads, and already:
* The world's most famous influencers post about them
* Best-selling pickle brand at Erewhon
* 10,000 pickle jars sold in first year of business DTC (yep, people ordered heavy, expensive PICKLES on the internet just to be a part of this brand)
* Forbes 30 Under 30
* Reach 2.5 million accounts monthly on Instagram
* Deal with a big retailer launching soon
* Partnered with Revolve Fest at Coachella
* Participated in or hosted nearly 20 successful events
Nisha Dua from BBG Ventures is on the Female Founder World podcast with Jasmine Garnsworthy.
Nisha is a venture capitalist whose firm has invested over $150 million in women-led startups like Starface and Spring Health. She spends her days looking into startups, founders, and deciding whose worth backing.
She shares what what makes a business and a founder investible, where investors are putting their money right now, and what a post-AI future will look like for entrepreneurs.
LINKS
Register for Launch Lab: https://www.femalefounderworld.com/launch-lab
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Download Adobe Express: https://www.adobe.com/express/
https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Resource recommendations: https://www.granola.ai/ and https://character.ai/