Playfield founder Ivana Tay is on Female Founder World with Jasmine Garnsworthy. Ivana was annoyed with having to switch back and forth between bags when she was walking her dog. She quit her job at Google and decided to solve that common dog parent problem and create the product she was looking for. 

Now, only a year since launch Ivana has built an engaged community of dog lovers with her brand, has done a celebrity partnership, and has been featured in British Vogue. 

In this episode Ivana shares her launch strategy of taking Playfield from idea to a fully launched brand, the social media, influencer, and ads tactics that are growing her brand, and how she’s thinking about new product lines. 

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