In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Hitha Herzog, chief research officer at H Squared Research, about the current landscape of retail intelligence and consumer behavior. They discuss key trends that Amazon sellers need to be aware of, including the resilience of consumers, the importance of understanding credit card spending, and the role of influencers in shaping purchasing decisions. Herzog emphasizes the need for sellers to marry brand performance with data insights and to leverage AI for dynamic pricing strategies. The conversation also touches on the missed opportunities in Amazon storefronts and the importance of staying informed about market trends to succeed in the competitive retail environment.   Takeaways Retail sales in the U.S. grew by 5% year over year, exceeding expectations. Consumers are resilient despite economic uncertainties, particularly older generations. Gen Z and millennials are more cautious with credit card spending due to limited savings. Amazon sellers should focus on credit card spending trends to inform their strategies. Marrying brand messaging with performance data is crucial for long-term success. Influencers continue to play a significant role in consumer purchasing decisions. Dynamic pricing on Amazon can change rapidly, requiring sellers to stay agile. AI can help sellers optimize their pricing strategies and marketing efforts. Sellers should analyze geographic demographics to better target their products. Staying informed through business news is essential for understanding market trends.  

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company. They discuss Jessica's journey in launching her coffee brand, the unique selling propositions that set her apart in a crowded market, and how she leverages Amazon for growth. The conversation also touches on preparing for seasonal sales, the importance of social impact, and advice for aspiring women entrepreneurs. Takeaways Jessica Taylor is the founder of Ezra Coffee Company, recognized as one of Amazon's 2025 Force for Good recipients. Ezra Coffee differentiates itself with unique blends and storytelling behind each product. The company focuses on naturally flavored coffee to cater to dietary restrictions. Amazon's FBA allows for efficient inventory management and market testing. Jessica emphasizes the importance of community engagement and social impact through scholarships. The coffee industry is seasonal, with peak sales from September to March. Ezra Coffee keeps popular seasonal blends available year-round to maximize sales. A small, dedicated team is crucial for navigating the challenges of entrepreneurship. Jessica advises brands to solve core problems to create social impact. Women entrepreneurs should give themselves grace and embrace learning from failures.

Summary   In this episode of the Fearless Sellers podcast, host Joie Roberts speaks with Wain Yu, the general manager of Amazon Multi-Channel Fulfillment (MCF), about the latest updates and strategies for sellers. They discuss the importance of diversifying sales channels, the benefits of using Amazon MCF, and how it can simplify fulfillment processes. Wayne shares insights on managing inventory, the impact of fulfillment on revenue, and strategies for the upcoming holiday season. The conversation highlights the evolving landscape of e-commerce and the necessity for brands to adapt to meet shopper expectations.   Takeaways   Amazon MCF is now integrated with Shopify and Walmart. Multi-channel selling has become essential for brands. Keeping inventory in a single pool enhances agility. MCF can significantly reduce out of stock rates. Fast Badges can help extend holiday selling periods. Big and small brands are adopting similar strategies. Shoppers expect fast and reliable delivery. Fulfillment excellence is linked to revenue growth. Brands can leverage Amazon's fulfillment capabilities. Innovation in selling requires courage and adaptability.  

In this conversation, Joie Roberts interviews Rebecca Mond, the head of external relations for customer trust and abuse prevention at Amazon. They discuss the importance of maintaining the integrity of customer reviews on Amazon, the challenges posed by fake reviews, and the measures Amazon is taking to combat this issue. Rebecca explains the distinction between authentic and fake reviews, the role of machine learning in detecting fake reviews, and the consequences for sellers who engage in review manipulation. They also touch on the Amazon Vine program, which helps sellers gain authentic reviews, and the future of reviews in light of advancements in AI technology.   Takeaways Fake reviews mislead customers and undermine trust. Amazon pioneered customer reviews to promote transparency. Authentic reviews are essential for informed purchasing decisions. Sellers can ask for reviews but must do so neutrally. Machine learning models help detect fake reviews at scale. The fake review broker industry is a growing concern. Amazon takes legal action against fake review brokers. Sellers face consequences for soliciting fake reviews. Patience is key in building authentic reviews over time. The future of reviews will leverage AI for better detection.   Connect with Rebecca:https://www.linkedin.com/in/rebecca-mond-9768545/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a free strategy session with Joie Roberts: www.callamz.com 

Episode Summary In this episode of the Fearless Sellers podcast, Joie Roberts interviews Uri Rahimi, a successful Amazon seller known for his innovative product development and PPC strategies. Uri shares his journey from flipping textbooks in high school to building a thriving art business on Amazon. He discusses the importance of differentiating products through design, mastering PPC for sales success, and the custom tools he developed for managing his extensive PPC campaigns. Additionally, Uri highlights the role of AI in his business operations and the significance of teamwork and complementary skills in entrepreneurship.   Takeaways Uri started his entrepreneurial journey by flipping textbooks online. He emphasizes the importance of keyword research in product development. Differentiation through design is key to standing out in the market. PPC is a major cost center for Amazon sellers and requires careful management. Uri built custom tools to manage his extensive PPC campaigns effectively. AI is used for tasks like listing copy but not for PPC management. The journey of entrepreneurship is unpredictable and requires resilience. Finding complementary partners can enhance business growth. It's essential to focus on strengths and delegate weaknesses. Community support is crucial for scaling a business.   Connect with Uri: www.linkedin.com/in/uri-rahimi Seller Utilities Tool: https://www.sellerutilities.com/install Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a free strategy session with Joie Roberts: www.callamz.com 

Podcast Hosts: Joie Roberts & Jamie Davidson, Co-Founders of AMZ InsidersSpecial Offer: Join our LIVE Amazon Freedom Challenge — Starts Soon! www.amzinsiders.org/challenge Episode Summary:In this dynamic episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson take you behind the scenes of their Amazon success story. From humble beginnings to building multi-million dollar brands, Joie and Jamie pull back the curtain on the essential strategies every aspiring seller needs to know. Their combined experience, practical advice, and real-world success stories will leave you inspired and ready to take action. But that's not all — Joie and Jamie also invite you to join their transformative Amazon Freedom Challenge! This exclusive event is your chance to learn directly from the experts and get a head start on your journey to Amazon success. Spots are limited, so reserve yours now at www.amzinsiders.org/challenge. Key Takeaways from This Episode: How to Start an Amazon Business from ScratchJoie and Jamie reveal the exact steps they took to build a profitable Amazon business from zero. Learn the key principles to avoid costly mistakes and maximize your chances of success. Secrets to Scaling to a 7-Figure BusinessReady to go from side hustle to full-time business? Jamie shares the core growth levers that propelled his Amazon brand to over $100M in sales. It’s not just about selling — it’s about scaling the right way. Overcoming the Mindset of Fear and Self-DoubtJoie opens up about how she overcame fear and embraced the power of "fearless selling." Her actionable mindset tips will leave you feeling unstoppable. The Biggest Mistakes New Sellers Make (and How to Avoid Them)From product selection to managing inventory, Joie and Jamie list the "rookie mistakes" that can drain your bank account. Avoid them from day one! Your Next Step: The Amazon Freedom ChallengeWant to learn from Joie and Jamie directly? Get access to exclusive training, coaching, and the tools they used to build their empire. Sign up for the Amazon Freedom Challenge at www.amzinsiders.org/challenge and start your path to freedom! Why You Should Join the Amazon Freedom ChallengeThe Amazon Freedom Challenge is designed to fast-track your success as an Amazon seller. Here's what you’ll get when you join: Live Coaching from Joie and Jamie — Ask questions in real-time. Step-by-Step Action Plan — Know exactly what to do, even if you’re starting from scratch. Exclusive Resources & Tools — Gain access to the same tools Jamie used to grow his brand to 8 figures. Supportive Seller Community — You’ll be surrounded by motivated sellers, just like you! Links & Resources Mentioned in This Episode: Join the Amazon Freedom Challenge — www.amzinsiders.org/challenge Learn More About Joining the AMZ Insiders Community — www.CallAMZ.com About the Hosts:Joie Roberts is a fearless leader, Amazon seller, and co-founder of AMZ Insiders. Her passion for helping others succeed in e-commerce has driven her to empower thousands of sellers worldwide. Jamie Davidson is a veteran e-commerce leader with over a decade of experience building and scaling brands on Amazon. As a co-founder of AMZ Insiders, Jamie’s mission is to share his proven strategies with sellers at all levels. Like What You Hear?Don’t miss out on our next episode, where we’ll reveal even more behind-the-scenes insights into building a thriving Amazon business. Subscribe, leave a review, and share this episode with fellow entrepreneurs! Take the Next Step Toward Freedom!Want to take action on what you’ve learned in this episode? Register now for the Amazon Freedom Challenge and get access to Joie and Jamie’s exclusive live training. It’s time to turn your Amazon dream into reality.Register at www.amzinsiders.org/challenge

In today's episode of Fearless Sellers, Joie Roberts interviews Michelle Askin, co-founder of Bloom Daily Planners. They discuss the journey of Bloom, a female-led company that not only focuses on creating planners but also emphasizes giving back to the community.  Michelle shares insights on how Bloom has evolved its mission to inspire and empower individuals through their products, the importance of community engagement, and the challenges faced in running a small business. The conversation highlights the integration of charitable initiatives into business practices and offers advice for aspiring entrepreneurs.   Takeaways Bloom Daily Planners was inspired by a love for organization and creativity. The mission of Bloom is to inspire and empower users through their planners. Community engagement is crucial; focus groups help shape product development. Transparency with customers is key when facing business challenges. Giving back is integrated into Bloom's business model, enhancing employee satisfaction. The planners include tools for goal setting, habit tracking, and reflection. Amazon's FBA has been essential for Bloom's growth and scalability. Michelle emphasizes the importance of understanding your 'why' in business. The future includes creating products for underserved communities. Bloom aims to inspire other businesses to adopt a purpose-driven model.  Chapters [00:01:39-00:01:49] Planner as a personal growth tool. [00:06:10] Empowerment planners for incarcerated women. [00:08:32] Impact of planners for women. [00:12:28] Proofing challenges in small business. [00:17:09] Balancing business and charity. [00:19:15] Inspiring women to start businesses. [00:21:04] Force for good initiatives.   Learn more about Bloom Panners: https://bloomplanners.com/ Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a free strategy session with Joie Roberts: www.callamz.com 

Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings. She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.   Takeaways Optimize traffic and conversion rates to increase profitability on Amazon. Audit campaigns to eliminate wasted spend and optimize organic listings. Consider using Amazon affiliates and influencers to drive off-Amazon traffic. Focus on skew-level economics and product cloning to maximize profitability. Learn more about ROI Swift: https://roiswift.com/about/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com 

Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business. Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.   Takeaways Eugenia transitioned from a math professor to an entrepreneur. She started Pandaloon with $600 of inventory. A viral video of her puppy boosted her brand's visibility. Eugenia partnered with Damon John from Shark Tank. Amazon's tools were crucial for her business growth. Customer engagement is key to sustaining a brand. Eugenia loves designing and wants to focus on marketing. Testing products on a small scale is a smart strategy. Daring to be wrong is essential for growth. Building trust with customers is vital for success.   Learn more about Pandaloon: https://pandaloon.com/pages/about-us   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com 

In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart. Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.   Takeaways Niching down can significantly impact business growth. Personal experiences can inspire successful business ideas. Customer feedback is crucial for product development. Expanding into retail requires understanding consumer trends. Amazon provides valuable insights for business growth. Community engagement can enhance brand reputation. Starting small allows for manageable growth. Building trust with customers leads to repeat business. Social responsibility can be integrated into business models. Everyone has foot problems, presenting endless opportunities.    Learn more about Sarah and Zentoes: https://zentoes.com/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  Book a call with Joie Roberts: www.callamz.com 

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers. Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space.   Takeaways Networking is a key highlight at Amazon Accelerate. Sellers come with a thirst to solve problems. The Seller Cafe provides valuable one-on-one support. Video advertising is crucial for product sales. Amazon offers free tools for brand building. Global expansion requires careful planning and research. Entrepreneurs should embrace change and be comfortable with risk. Testing and learning are essential for growth. Understanding your brand's identity is vital. Planning time is necessary for business success.   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities. Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to help sellers grow their businesses. The conversation highlights the commitment of Amazon to its seller community and the personal journey of Natalie as an advocate for entrepreneurs.   Takeaways Natalie's team amplifies the stories of Amazon sellers. Amazon Accelerate is a significant event for networking and learning. Sellers often feel lonely in their entrepreneurial journey. Growth, value, and flexibility are key reasons sellers choose Amazon. Sellers can build multi-generational businesses through Amazon. Feedback from customers is crucial for product improvement. Amazon provides year-round support for sellers. Networking with other sellers is vital for success. AI and supply chain innovations are areas of interest for sellers. Amazon is committed to listening to seller feedback and improving their experience.   Timestamps [00:01:45] Amazon Accelerate and seller support. [00:05:39] Bridging seller-community understanding gap. [00:09:45] Reasons for selling on Amazon. [00:12:06] Programs for Amazon sellers. [00:16:31] Seller stories and community impact. [00:22:09] AI and supply chain innovation. [00:24:28] AI and seller experience innovation. [00:27:41] Learn and be curious.   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends. The conversation also covers the significance of Q4 sales planning, PPC optimization, and the challenges of building an email list in the current Amazon landscape. Derrek discusses future plans for expanding his warehouse services to other sellers, highlighting the potential for collaboration in the e-commerce space.   Takeaways Derrek operates nine brands centered around health and wellness. The motivation for multiple brands comes from personal use of products. They can launch products quickly due to their in-house manufacturing. Derrek's team is remote, allowing flexibility and adaptability. They started from a dorm room and evolved to a 6,000 sq ft warehouse. Product launches are tested with small batches to minimize risk. Q4 planning involves maintaining safety stock to meet demand. PPC strategies are crucial for gaining organic rank during launches. Building an email list is challenging but essential for marketing. Derrek plans to expand warehouse services to other sellers.   Chapters 00:00 Introduction to Amazon Entrepreneurship 02:50 Scaling Multiple Brands in Health and Wellness 06:08 The Journey from Dorm Room to Warehouse 08:56 Product Launch Strategies and Market Testing 12:12 Optimizing for Q4 and Seasonal Sales 15:14 PPC Strategies and Organic Ranking 17:54 Building an Email List and Marketing Funnel 20:51 Future Plans for Warehouse Expansion   E-mail: derrek@novaeo.com Instagram: @derrek.wiedeman   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances. Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize their health, including nutrition, sleep, and mindfulness. Maraya also mentions the importance of tracking menstrual cycles and seeking personalized healthcare solutions.   Chapters 00:00 Recognizing the Signs of Burnout 06:25 Prioritizing Health: Nutrition, Sleep, and Mindfulness 19:03 Understanding the Impact of Stress on Well-being 25:24 Optimizing Nutrition for Vibrant Health 28:31 The Importance of Quality Sleep 35:10 Tracking Menstrual Cycles for Health Awareness 37:10 Personalized Healthcare Solutions for Well-being   Link to pause event: https://tinyurl.com/3pvzmza3   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon. He also provides tips for managing inventory and advertising during Q4, including the use of FBA and A+ Premium content. Charles highlights the evolving e-commerce landscape and the need for sellers to stay ahead of trends and be innovative. He encourages sellers to join masterminds or attend conferences to connect with like-minded individuals and gain valuable insights. Charles concludes by advising struggling sellers to pivot their strategies and continue learning and innovating to succeed on Amazon.   Takeaways Continuous learning and staying humble are key to success in the e-commerce world. Understanding the rules and regulations of selling on Amazon is crucial for navigating the platform. Managing inventory and advertising effectively during Q4 is essential for maximizing sales. Staying ahead of trends and being innovative is important in the evolving e-commerce landscape. Joining masterminds or attending conferences can provide valuable insights and support for sellers. Pivoting strategies and continuing to learn and innovate can help struggling sellers succeed on Amazon.   Chapters 00:00 Introduction and Overview 03:10 Charles' Journey as a Young Seller 07:54 The Importance of Understanding Amazon's Rules and Regulations 10:35 Managing Inventory and Advertising During Q4 17:35 Staying Ahead of Trends and Being Innovative 23:25 The Value of Masterminds and Conferences for Sellers 29:37 Pivoting Strategies and Overcoming Challenges on Amazon   LinkedIn: https://www.linkedin.com/in/charleschak/ Website:  www.charlestheseller.com   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking. He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.   Takeaways Having a trademark is essential for brand protection and access to valuable features on Amazon. Utilize brand stories and A+ content to increase average order value and showcase product variety. Avoid common mistakes like going out of stock and launching too many variations. Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. Target may emerge as a strong competitor to Amazon in the future.   Chapters 00:00 Introduction to Steven Pope and My Amazon Guy 02:02 The Importance of Trademark and Brand Protection on Amazon 05:03 Strategies for Increasing Average Order Value on Amazon 17:37 Common Mistakes to Avoid as an Amazon Seller 23:15 The Issue of Old Barcodes and Changes on Amazon 32:12 The Future of Selling on Amazon: Challenges and Opportunities   Full service Amazon Agency: https://myamazonguy.com/   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements. Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points.   Takeaways Amazon is making changes to its FBA refund and reimbursement policies, and sellers need to be aware of the new claim types and time frames for reimbursement. Using a professional service like Getida can help sellers navigate the complex process of auditing and recovering reimbursements. Getida has helped sellers recover large sums of money, with one case resulting in over $400,000 in reimbursement. Amazon pays reimbursements based on retail value, not cost, so sellers can turn a profit by recovering funds. Sellers should take advantage of the opportunity to recover funds now and reinvest them in their business, especially in preparation for Q4. Getida helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. Optimizing product listings for Amazon's AI tool Rufus is important for visibility and ranking. Recent changes in Amazon's policies include the removal of emojis from bullet points.   Chapters 00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes 04:19 The Three Claim Types and the Time Frame for Reimbursement 10:07 The Financial Impact of the Policy Changes for Sellers 13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money 18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value 20:45 The Impact of Lost Inventory on Amazon Sellers 24:10 Becoming the Largest Organization in the World for FBA Reimbursements 26:51 The Importance of Optimizing Product Listings for Rufus 29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points 33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline 35:08 Getida's Prime Talk Podcast and How to Get in Touch   Getida special Fearless Sellers offer: getida.com/deadline400 Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Dr. Mehta, the CEO and founder of NerdBugs, shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients. She wanted to create something meaningful and thoughtful. The early days of NerdBugs were challenging, but Dr. Mehta focused on building relationships and nurturing partnerships. She emphasizes the importance of taking chances, listening to whispers, and supporting other entrepreneurs.   Takeways NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients. Building relationships and nurturing partnerships are key to success as an entrepreneur. Taking chances, listening to whispers, and supporting other entrepreneurs are important for personal and professional growth.   Chapters 00:00 Introduction to Dr. Mehta and NerdBugs 02:44 The Inspiration Behind NerdBugs 05:07 The Unique Products of NerdBugs 08:11 Keyword Research and SEO for NerdBugs 09:59 Challenges and Successes in the Early Days 12:26 Evolution of NerdBugs' Mission and Partnerships 16:12 Building Partnerships and Collaborating 21:26 Taking Chances and Listening to Whispers 25:48 Supporting Each Other as Entrepreneurs 28:48 The Story Behind the Name 'NerdBugs'   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Christina Kaye, a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelling cover, title, and book blurb in attracting readers. She advises authors to start on Amazon and gradually explore other avenues, such as selling books directly and speaking at events. Kaye also offers advice on getting reviews and overcoming overwhelm in the book writing process.   Takeaways Start with a clear concept and outline for your book Create a writing schedule and stick to it Invest in a compelling cover, title, and book blurb Begin on Amazon and gradually explore other avenues Encourage reviews by offering incentives and promoting through newsletters Keep copies of your book with you for impromptu sales opportunities Break down tasks and create a plan to overcome overwhelm Chapters 00:00 Introduction and Background 02:55 Writing a Book: Challenges and Mistakes 05:03 The Writing Process and Marketing Challenges 09:28 Starting on Amazon and Expanding 11:14 Building an Audience and Getting Reviews 15:43 Determining Who Should Write a Book 17:32 Uniqueness and Overcoming Imposter Syndrome 20:47 Refreshing and Updating Books 22:50 Getting Reviews and Ratings 25:44 Starting on Amazon and Transitioning to Direct Sales 28:39 Selling Books at Events and Impromptu Sales 31:15 Overcoming Overwhelm and Taking Action   Learn more about Christina Kaye: https://authorcoachchristinakaye.com   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com

Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business. Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and feedback in improving the product. Chantel bet on herself and quit her full-time job to focus on Play Pits, and the brand has experienced significant growth since then. She discusses the challenges of marketing a non-toxic, sensitive skin product and the importance of educating customers about the benefits of natural deodorant. Chantel also shares her strategies for pricing and marketing on Amazon, including leveraging brand analytics and search keywords. She encourages other parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.   Takeaways Identify a problem and create a solution: Chantel Powell created Play Pits, a toxic-free natural kids deodorant, to solve her son's odor problem. Customer feedback is crucial: Chantel paid attention to customer reviews, both positive and negative, to improve her product and provide a better experience for her customers. Bet on yourself: Chantel quit her full-time job to focus on Play Pits and believed in her ability to make it a successful business. Educate customers: Chantel faced the challenge of educating customers about the benefits of natural deodorant and the importance of using non-toxic products. Leverage brand analytics and search keywords: Chantel found success on Amazon by utilizing brand analytics, identifying winning keywords, and optimizing her brand page. Inspire your children: Chantel encourages parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.   Chapters 00:00 Creating Play Pits: From Parenting Problem to Thriving Business 07:10 The Power of Customer Feedback: How Reviews Shaped Play Pits 13:27 Bet on Yourself: Quitting a Full-Time Job to Pursue Entrepreneurship 16:35 Educating Customers: The Challenge of Marketing Non-Toxic Products 21:58 Strategies for Success on Amazon: Brand Analytics and Search Keywords 30:08 Inspiring the Next Generation: Showing Children the Power of Entrepreneurship   PlayPits on Amazon: https://tinyurl.com/play-pits   Follow Fearless Sellers Podcast on Instagram! @fearlesssellers Want our PPC help? Email: Joie@AMZInsiders.com  To book a strategy session with Joie and her team: www.Callamz.com