Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading female voices in the Amazon and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
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Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading female voices in the Amazon and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools
Fearless Sellers - The Women of Amazon
27 minutes 2 seconds
1 year ago
#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools
Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.
Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.
Takeaways
Eugenia transitioned from a math professor to an entrepreneur.
She started Pandaloon with $600 of inventory.
A viral video of her puppy boosted her brand's visibility.
Eugenia partnered with Damon John from Shark Tank.
Amazon's tools were crucial for her business growth.
Customer engagement is key to sustaining a brand.
Eugenia loves designing and wants to focus on marketing.
Testing products on a small scale is a smart strategy.
Daring to be wrong is essential for growth.
Building trust with customers is vital for success.
Learn more about Pandaloon: https://pandaloon.com/pages/about-us
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: Joie@AMZInsiders.com
Book a call with Joie Roberts: www.callamz.com
Fearless Sellers - The Women of Amazon
Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading female voices in the Amazon and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
