Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and th...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of having an optimized funnel for small business ads. She explains what a funnel is, how it works, and the key elements that make it effective. The conversation emphasizes the need for clarity, consistency, follow-up, and conversion checks to ensure that the funnel is functioning properly before investing in ads. Takeawa...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement. Takeaways You need a low-cost digital product in your business...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager. Covitz shares cautionary tales to illustrate the potenti...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Takeaways Ads require a 14 to 21 day runway before launching.Expect a 14 day turnaround when hiring an ads manager.Tech and funnels must be ready before the launch date.Choose your ad manager at least two weeks in advance.Setting up contracts and logistics takes time.Rushing the process can lead to unsatisfactory results.Planning ahead is crucial for course creators.Starting early can prevent last-minute iss...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 🎙️ What Facebook Wants from You Now Facebook has changed again this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads simple without wasting time or money. 🔑 What You’ll Learn in This Episode: Why “variety” is...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters 00:00 The Flop: A Candid Reflection on a Failed Campaign 02:26 Understanding the Offer: The Importance of Testing 05:24 The Decision to Stop: Knowing When to Pull the Plug Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working. But instead of tweaking the cop...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Join my Free 5 Day Challenge to build your email list! Sign up Here Starting soon. :) Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the pros and cons of managing Facebook and Instagram ads yourself versus hiring a professional. She emphasizes the importance of understanding the value of your time and the benefits of partnering with an ad strategist. The conversation cover...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use. The episode also introduces an upcoming five-day challenge aimed at helping listeners build their email list through Instant Forms. Sign up...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. Make sure it's been 3 days- see Episode 18Are you checking the right KPI's? Key Performance IndicatorsAre you spending enough to get the results?Is your offer already performing organically?If you're only targeting cold audience, it could take longer for resultsTakeaways: Don't check your ad per...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Schedule a call with me to discuss your business goals with ads! Be in the know Summary In this episode, Stacy Covitz discusses the complexities of ad costs, emphasizing that there is no flat rate for Facebook ads. She explains the bidding process, factors influencing ad costs, and how to budget effectively for advertising. Stacy also shares strategies for optimizing ad spending and the importance of ...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Note about the cost of my boosted post in episode: I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. Nope. Why not use all $28? This would require ads manager. Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the nuances of boosting posts ...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters: 00:00 Introduction to Facebook Ads Challenges 02:17 Identifying Funnel Issues 04:49 The Importance of Alignment in Ads and Funnels Summary In this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the importance of the sales funnel. She highlights how issues with landing pages, ad alignment, and user experience can lead to poor conversion ra...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budget to familiarize Facebook with your business. Takeaways Start with a small budget, around $3-$5 a day.Testing is crucial to determine what wor...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optimization. Stacy emphasizes the importance of manual control in ad management and expresses her apprehensions about the default AI settings tha...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Grab your free copy of The Audience Accelerator Guide Summary In this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not being seen and that ads can be a powerful tool for increasing visibility and trust. Covitz outlines the necessary components for effective adver...

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz debunks the myth that low ticket products lead to low advertising costs. She explains the reality of ad spending for low ticket offers and emphasizes the importance of having a strategic approach to marketing these products. Stacy encourages business owners to understand the true costs involved and to consider the potential for profitability through effective advertisin...