Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...
38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?
Facebook Ads Quick Tips
7 minutes
6 days ago
38- Meta Keeps Changing: Should You Still Use Lookalikes, or Go Broad?
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...
Facebook Ads Quick Tips
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...
