Part of growing up is becoming prepared for the next step and long-term growth. Higher education has long been part of the process. But today, the belief in higher education has been waning. There is a declining trust in higher ed, and well as a belief that the growing cost isn't worth the return. But if not higher ed, then what? Perhaps the skilled trades, which have been seeing an increase and remain a worthwhile pursuit. Finally, there might be enlisting in the military as a pathway to a career. However, only 1% of the US population is in active service, and only about 7% the current population have ever served. Lee Pepper, author of "Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield," sees a strong connection between military service and marketing success. As a veteran, he shares those connections, and discusses how he uses those connections to help veterans for the next stages of their life. He also shares how everyone can draw from military history to better create better organizational strategy. Finally, he talks about how innovation doesn't mean throw everything out, but finding ways to use emergent tools and new perspectives to create better outcomes.
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